on 6/6/10 9:21 AM, William at tapebu...@gmail.com wrote:
> I personally think the Rapha thing represents something very good for
> cycling, just like I think Rivendell represents something very good
> for cycling. The thing they have in common, for me, is encouragement
> and advocacy of an attitu
I personally think the Rapha thing represents something very good for
cycling, just like I think Rivendell represents something very good
for cycling. The thing they have in common, for me, is encouragement
and advocacy of an attitude towards cycling that expands the variety
of things that are coo
Rivendell is doing this in front of your tent on Mt. Diablo..
But I really like the simile.
From: Philip Williamson
In summation: Rivendell is making food with friends and eating it on
your porch. Rapha is buying food with friends in a really cool
restaurant.
Well...Where to start? Oh never mind. It's all about hats, now.
I've been pimping my bike with new brakes (CR720s) and I sanded and
shellacked my pedal platforms again. (http://tinyurl.com/
SkateDeckPedals) Not really riding, except to get places. And, I've
been eating food with friends, which is
OK, while we're basking in hat love, I have to put a plug in for my local
fave, Walz. Great little cottage industry sort of a thing. Run buy a
couple down in Fallbrook.
http://walzcaps.com/
On Sat, Jun 5, 2010 at 4:26 AM, Bruce wrote:
> Thanks for the link...
>
> ---
On Sat, 2010-06-05 at 05:42 -0600, PATRICK MOORE wrote:
> I'm very curious how y'all can see out from under those long bills.
Randi Jo's caps have very short bills -- but when I wear one under a
helmet I have it turned backwards, where it does not obscure my vision
and, incidentally, shades the ba
I'm very curious how y'all can see out from under those long bills. When I
pull a cap down snugly enough to keep it on my head (I do have thick and
more than shoulder length hair in a pony tail, so my hats have to be firmly
in place) the bill blocks my vision unless I am sitting bolt upright. Even
Thanks for the link...
From: Steve Palincsar
If you like the cap -- I have one and I love mine -- you can get them
directly from the maker. http://www.randijofab.com/ Formerly known as
Rainy Peak Cyclery, it's now Randi Jo's Fabrications. Here's a direct
li
On Fri, 2010-06-04 at 17:38 -0700, Bruce wrote:
>
> I also have two Rivendell wool caps, both in orange and they are the
> older design and the current one. These Wooly Stubbies are unlined,
> but are also well made and the advertiding says so. "the embroidery
> seems to perfectly match the bill c
i, June 4, 2010 7:12:09 PM
Subject: [RBW] Re: Rapha has love for Rivendell
Beyond the fact that they are both in the bicycling business, I
personally don't see any similarity between the aesthetic or
'philosophy' of Rapha and Rivendell.One sells expensive bike
clothing made in
Beyond the fact that they are both in the bicycling business, I
personally don't see any similarity between the aesthetic or
'philosophy' of Rapha and Rivendell.One sells expensive bike
clothing made in China for the 'serious cyclist' (their words)*, and
the other seems to encourage riding in t
Sorry, I've been out riding my bike...
what did I miss in this ongoing conversation?
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Something appears as "marketing" or even "propaganda" if it doesn't
match up with one's sensibilities. If a message does match up with
one's tastes & preferences, then it just appears as common sense.
The good thing about Riv, Rapha, and anything else bike-related - is
that it has a material use-v
> there's no need to limit it. and for the *third* time, it's not solely
> about product. to be clear, there is a distinct niche of riders that
> identifies with the Riv brand and "rivvish" cycling. same with
> Rapha. both engage in lifestyle branding (that's not to say they go
> about it the sa
On Jun 4, 10:58 am, JoelMatthews wrote:
> > and I agree that they wouldn't exist to the extent that they do without
> > companies like riv and rapha.
>
> Perhaps if we limit the niche . .. .
> > and I agree that they wouldn't exist to the extent that they do without
> > companies like riv an
We had a slow night at work and a perused the Rapha site and I don't
really see the crazy hyperbole everyone talks about. The product pages
seemed mostly descriptive. Of course they were positive, they're
selling the stuff. The other articles and features seemed to be mostly
about the joys of ridin
On Jun 4, 2010, at 8:58 AM, JoelMatthews wrote:
>
> GP appears to follow what he likes and hopes enough agree that he and
> his employees make a living. Rapha uses a well conceived and executed
> marketing plan to convince people to pay more for merchandise it makes
> than similar merchandise
> and I agree that they wouldn't exist to the extent that they do without
> companies like riv and rapha.
Perhaps if we limit the niche to one in the United States (which would
seem curious, given Rapha is a British company and sells a lot of its
product in Europe) you could say tweed bags and sh
On Jun 4, 10:13 am, JoelMatthews wrote:
> Is that Riv's niche? I always thought it was making lugged steel
> bikes.
as I said, Joel - it's about more than products. did you not read
that part of my post? to be clear and keep things in the context,
there is a niche of riders who identify with
> I don't. I think Mike is spot on. without riv, there wouldn't be
> $150 tweed saddle pouches and folks tweeking over what shellac/cloth
> tape combination will best compliment their bikes.
Is that Riv's niche? I always thought it was making lugged steel
bikes.
In any event, Carradice, Bertho
I said: My take? Riv has no marketing strategy as such; instead they have
Grant's (a) love of bicycles and (b) whimsical humor. My sense is that the
names, poems, etc. are not at all deliberate, thought out marketing tactics
and strategies as commonly understood -- I write many upper level marketin
On Jun 4, 8:53 am, JoelMatthews wrote:
> > My comments were meant as compliments to both for creating niches
> > that otherwise would not exist.
>
> I think this statement goes too far.
I don't. I think Mike is spot on. without riv, there wouldn't be
$150 tweed saddle pouches and folks tweekin
My take? Riv has no marketing strategy as such; instead they have Grant's
(a) love of bicycles and (b) whimsical humor. My sense is that the names,
poems, etc. are not at all deliberate, thought out marketing tactics and
strategies as commonly understood -- I write many upper level marketing
resume
> My comments were meant as compliments to both for creating niches
> that otherwise would not exist.
I think this statement goes too far.
Riv and Rapha are strong players in their respective niches. Both are
doing better than one might have thought looking at the industry
10years ago.
However,
To many people 'marketing' is a strictly contrived, usually
disingenuous effort to sell products. It's hard not to think of it
that way, given the amount of advertisement present in the U.S. for
stuff we don't need and wouldn't otherwise want. The best marketers
are able to convince themselves
Grant's marketing skills are so good some people don't even think he
has any that is the ultimate compliment in my book.
we all keep tuned in to his website and this forum waiting for the
next bike or gadget...
What both Rapha and Rivendell have done is create a niche of dedicated
customers fo
On Thu, Jun 3, 2010 at 8:26 PM, XO-1.org Rough Riders
wrote:
>
> Yes, perhaps "brilliant" for the extant Riv fans who read it, but
> "marketing" implies reaching beyond the current fan/customer base. I
> don't see that happening, and never really have.
>
I guess it depends on how one defines "mar
Yes, perhaps "brilliant" for the extant Riv fans who read it, but
"marketing" implies reaching beyond the current fan/customer base. I
don't see that happening, and never really have.
On Jun 3, 6:12 pm, bpus...@aol.com wrote:
> Are you kidding? The whole Homer Hilsen hype with the epic poem and
> Are you kidding? The whole Homer Hilsen hype with the epic poem and
> everything? It was brilliant! Unfortunately, whoever came up with that
> campaign,
> wasn't there for the Roadeo or later models.
Really, where did Grant Peterson go? GP wrote the epic poem.
There was nothing about the Hils
i don't have any facts to back this up, but i think that the roadeo is
doing quite well. the "homer" is the star of rivendell, period.
country bike, that can be used for many purposes. living in the san
joaquin valley and basically, a club rider, the roadeo fits me. and, i
still have that rivendell
Are you kidding? The whole Homer Hilsen hype with the epic poem and
everything? It was brilliant! Unfortunately, whoever came up with that
campaign,
wasn't there for the Roadeo or later models.
In a message dated 6/3/2010 8:30:47 P.M. Eastern Daylight Time,
adventureco...@gmail.com write
It doesn't appear to me that Rivendell has a "marketing strategy,"
other than running small ads in Bicycle Quarterly and Adventure
Cyclist...
On Jun 3, 3:18 pm, Michael_S wrote:
> Kinda goes back to what a few of us said last week. Rapha and
> Rivendell share much more in philosophy and market de
Kinda goes back to what a few of us said last week. Rapha and
Rivendell share much more in philosophy and market demographics than
some think.
They both share excellent marketing strategies too.
I'll have to join that email list as well. Thanks for the info.
~Mike~
On Jun 3, 2:26 pm, Mike wrote
Some of the people associated with the Rapha Continnental rides are
small frame builders--Ira Ryan and Tony Pereira to name two--so I can
see how they would appreciate Rivish bikes. I certainly appreciate
their enthusiasm for cycling, not just selling swag, but actually
getting on a bike and riding
Yep. I got the same survey today and thought that was pretty cool. But
I didn't find it all that surprising. When I went on one of Rapha's
"Gentleman's Rides" a few years ago, many of their Continental team
riders commented very favorably on my Romulus and my friend's
Bleriot.
Moreover, unlike the
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