I said: My take? Riv has no marketing strategy as such; instead they have Grant's (a) love of bicycles and (b) whimsical humor. My sense is that the names, poems, etc. are not at all deliberate, thought out marketing tactics and strategies as commonly understood -- I write many upper level marketing resumes, and I know how that works.
John said: On Thu, Jun 3, 2010 at 9:46 PM, John Speare <johnspe...@gmail.com> wrote: > > For the most part, I think "marketing" deserves a bad rap -- it's > often a pack of lies or manipulation of our fears or sentimental > sucker punches. But in GP's case, marketing appears to be an extension > of the Riv "ethic." It's sort of marketing at it's best: just telling > the story of your products with as much genuine honesty as you > reasonably can. > > But in the end, I still see it as marketing. > -- > > I believe that John got it more right than I did. Yes, marketing, but a direct expression of his somewhat whimsical love of bikes and related products. But not an LLBean creation of "a certain atmosphere" or, IMO, even a VO or Rapha "image" -- I believe that Grant is too honest for a deliberate creation of "image" -- the image is simply what he believes and loves. And I bet he hates being analyzed in this way on list. Sorry ... -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To post to this group, send email to rbw-owners-bu...@googlegroups.com. To unsubscribe from this group, send email to rbw-owners-bunch+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/rbw-owners-bunch?hl=en.
