> I don't.  I think Mike is spot on.  without riv, there wouldn't be
> $150 tweed saddle pouches and folks tweeking over what shellac/cloth
> tape combination will best compliment their bikes.

Is that Riv's niche?  I always thought it was making lugged steel
bikes.

In any event, Carradice, Berthoud, Ostrich and some other Japanese
brands I am too lazy to look up at the moment, predate Riv and exist
independently of Riv.

> philosophy . ... hmm.   both are appreciate and promote steel
> bicycles.  both are concerned with quality.  both are concerned with
> aesthetics.   seems similar.  am i being too objective?

The correct term would be Fallacy of Accident.  You are assuming some
general similarities make the two alike.

Rapha makes a decent line of product - as good as, but not necessarily
better than many other available cycling clothes.  Rapha uses glossy
internet, bike show, evet and media sales promotion to move more of
its product at higher prices than many of its competitors.

Riv makes somewhat unique lugged steel bikes.  As Patick Moore, I and
others point out, Riv does not really have a marketing campaign per
se.  Certainly nothing as calculated and carefully executed as Rapha.

It is certanly not objective to say Rapha and Riv share similar
business philosophies.

On Jun 4, 8:53 am, Patrick in VT <swing4...@gmail.com> wrote:
> On Jun 4, 8:53 am, JoelMatthews <joelmatth...@mac.com> wrote:
>
> > > My comments were meant as compliments to both for creating  niches
> > > that otherwise would not exist.
>
> > I think this statement goes too far.
>
> I don't.  I think Mike is spot on.  without riv, there wouldn't be
> $150 tweed saddle pouches and folks tweeking over what shellac/cloth
> tape combination will best compliment their bikes.  and to my
> knowledge, there isn't a bicycle clothing company that goes around the
> country documenting awesome rides and encouraging others to ride them
> by posting cue sheets and photo-journaling everything.
>
> it's not just about their products.   both appeal to a lifestyle, and
> the two certainly are not mutually exclusive.
>
> > For the record, I am with those who say GP's marketing is part and
> > parcel apart from Rapha's.  Both obviously get the job done.  Other
> > than that, no similar philosophy.
>
> philosophy . ... hmm.   both are appreciate and promote steel
> bicycles.  both are concerned with quality.  both are concerned with
> aesthetics.   seems similar.  am i being too objective?

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