Grant's marketing skills are so good some people don't even think he has any.... that is the ultimate compliment in my book. we all keep tuned in to his website and this forum waiting for the next bike or gadget...
What both Rapha and Rivendell have done is create a niche of dedicated customers for their high end bicycling products and both have been reasonably successful in their own ways. Different approaches but similar in their customer base... those willing to pay a premium for quality bicycling products. My comments were meant as compliments to both for creating niches that otherwise would not exist. ~Mike~ On Jun 3, 8:46 pm, John Speare <johnspe...@gmail.com> wrote: > On Thu, Jun 3, 2010 at 8:26 PM, XO-1.org Rough Riders > > <adventureco...@gmail.com> wrote: > > > Yes, perhaps "brilliant" for the extant Riv fans who read it, but > > "marketing" implies reaching beyond the current fan/customer base. I > > don't see that happening, and never really have. > > I guess it depends on how one defines "marketing." > > I define it as promoting your products so people buy them. Aside from > his abilities at getting interesting bikes built/shipped in our > current world (which is a huge talent), I think marketing is Grant > Petersen's strongest strength. > > I've had Bridgestone catalogs, Rivendell catalogs, and Readers laying > around my house for years. Many times, non-bikey friends have picked > up this stuff, read it, and remarked on how just reading this stuff > makes them want to ride a bike. > > GP has a way of mareketing a lifestyle that feels very un-marketing-y: > humble, straight-forward, folksy, personable, approriately technical, > reasonable, etc... it certainly pulled me in many years ago, and still > charms me and makes me want to buy his stuff. > > For the most part, I think "marketing" deserves a bad rap -- it's > often a pack of lies or manipulation of our fears or sentimental > sucker punches. But in GP's case, marketing appears to be an extension > of the Riv "ethic." It's sort of marketing at it's best: just telling > the story of your products with as much genuine honesty as you > reasonably can. > > But in the end, I still see it as marketing. > -- > John Speare > Spokane, WA USAhttp://cyclingspokane.blogspot.com/ -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To post to this group, send email to rbw-owners-bu...@googlegroups.com. To unsubscribe from this group, send email to rbw-owners-bunch+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/rbw-owners-bunch?hl=en.
