To many people 'marketing' is a strictly contrived, usually disingenuous effort to sell products. It's hard not to think of it that way, given the amount of advertisement present in the U.S. for stuff we don't need and wouldn't otherwise want. The best marketers are able to convince themselves that what they are selling is actually good.
What separates Grant Petersen from those marketers is that GP does not need to convince himself of anything- he obviously really likes what he sells, or he wouldn't have brought it to market or decided to sell it. I think people can tell this is so, and it's refreshing to them, and so they become Rivendell customers. As for the Rivendell Reader: while it contains a fair amount of advocacy for Rivendell's products, it is clear that Grant Petersen would be happy writing about these things even if they were some other company's products. GP often does that in the RR anyway (writes in praise of non-affiliated company products, that Rivendell does not sell). Of course much of the RR has nothing to do with products, or even to do with bicycles, but with various other tangents, usually interesting to those who like bicycles and camping. -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To post to this group, send email to rbw-owners-bu...@googlegroups.com. To unsubscribe from this group, send email to rbw-owners-bunch+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/rbw-owners-bunch?hl=en.
