> Are you kidding? The whole Homer Hilsen hype with the epic poem and > everything? It was brilliant! Unfortunately, whoever came up with that > campaign, > wasn't there for the Roadeo or later models.
Really, where did Grant Peterson go? GP wrote the epic poem. There was nothing about the Hilsen launch - or any Riv campaign - that reaches the overstated hyperbole of Rapha marketing. Riv and Rapha make expensive merchandise for cyclists. Other than that, there is nothing shared between the two. GP mentions a lot of competing cycle (as well as other) merchandise. I have never once read anything from him about Rapha. On Jun 3, 8:12 pm, bpus...@aol.com wrote: > Are you kidding? The whole Homer Hilsen hype with the epic poem and > everything? It was brilliant! Unfortunately, whoever came up with that > campaign, > wasn't there for the Roadeo or later models. > > In a message dated 6/3/2010 8:30:47 P.M. Eastern Daylight Time, > > adventureco...@gmail.com writes: > > It doesn't appear to me that Rivendell has a "marketing strategy," > other than running small ads in Bicycle Quarterly and Adventure > Cyclist... -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To post to this group, send email to rbw-owners-bu...@googlegroups.com. To unsubscribe from this group, send email to rbw-owners-bunch+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/rbw-owners-bunch?hl=en.
