Hey Ben, Would love to find out more about your production team. Ping me when you get a chance:
-- James MacGregor (mobile) +61 415996507 (skype) jsmacgregor76 (twitter) @jamessmacgregor <https://twitter.com/#!/jamessmacgregor> (email) jsmacgrego...@gmail.com On Wednesday, 15 August 2012 17:09:23 UTC+10, b...@bensand.com wrote: > > > > On 15 August 2012 12:35, James MacGregor <jsmacgrego...@gmail.com> wrote: > >> Just released an explainer video for a new startup I'm working on: >> http://vimeo.com/47221542 >> >> It's an enterprise product that I'm trying to make a little sexier and >> startupy. This video is just the first step of a bunch of marketing >> material to come so I'd really like to know if I'm on track. >> >> What I want to know is: >> - Did you find it interesting or boring? >> > ok > > >> - Do you understand what the product actually does? >> > secure iPad access to documents, remote wipe and annotation tools > > >> - Did you actually watch it to the end? (or was it too long) >> > a bit long > > >> - Did if feel corporate or startupy? >> > totally corporate, except for the remote wipe bit and the prying eyes, > which I thought were great. > > >> Any feedback appreciated. >> > > Seems very conservative. That may be what you need for the corporate > market, but they're so used to bland documents I think you may get more > traction if you make it a bit more emotive - eg. show some humans reacting > to things. > > There was a bit of information overload too. I'm only taking away a > sentence from it, and I think it's a valuable offering. Maybe just give > that clear sentence at the start and then spend the rest of the time > showing them what the next steps would be, and maybe a clear call to > action. eg. > > - you can give us a call to discuss how we'd fit into your enterprise, > or look at the case studies on our site. > - the first step to using us is putting in a server, and then just > putting a single app on each iPad (is it?). after that your employees can > view any documents on your servers - we support all the big ones (through > in your list). > > This narrative will make it easier for people to follow things and > remember, right now there's just a collection of facts and it's easily to > lose them. > > (my background is more amateur theatre/video, but I've been running a > startup and pitching for a couple of years). We have a huge video > production team (12) for a startup, as we're using dramatic science fiction > narrative to teach computer science. our video people include actors, > writers, directors, costume designers, video, sound, music, lighting, > editing, matte art, 3d art. not sure how involved you want to go, but happy > to refer to people if you're keen. > > >> >> -- >> James MacGregor >> >> (mobile) +61 415996507 >> (skype) jsmacgregor76 >> (twitter) @jamessmacgregor <https://twitter.com/#!/jamessmacgregor> >> (email) jsmacgrego...@gmail.com >> >> -- >> You received this message because you are subscribed to the Silicon Beach >> Australia mailing list. Vist http://siliconbeachaustralia.org for more >> >> Forum rules >> 1) No lurkers! It is expected that you introduce yourself. >> 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs >> >> >> To post to this group, send email to >> silicon-beach-australia@googlegroups.com >> To unsubscribe from this group, send email to >> silicon-beach-australia+unsubscr...@googlegroups.com >> For more options, visit this group at >> http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en >> > > -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
