On 15 August 2012 12:35, James MacGregor <jsmacgrego...@gmail.com> wrote:
> Just released an explainer video for a new startup I'm working on: > http://vimeo.com/47221542 > > It's an enterprise product that I'm trying to make a little sexier and > startupy. This video is just the first step of a bunch of marketing > material to come so I'd really like to know if I'm on track. > > What I want to know is: > - Did you find it interesting or boring? > ok > - Do you understand what the product actually does? > secure iPad access to documents, remote wipe and annotation tools > - Did you actually watch it to the end? (or was it too long) > a bit long > - Did if feel corporate or startupy? > totally corporate, except for the remote wipe bit and the prying eyes, which I thought were great. > Any feedback appreciated. > Seems very conservative. That may be what you need for the corporate market, but they're so used to bland documents I think you may get more traction if you make it a bit more emotive - eg. show some humans reacting to things. There was a bit of information overload too. I'm only taking away a sentence from it, and I think it's a valuable offering. Maybe just give that clear sentence at the start and then spend the rest of the time showing them what the next steps would be, and maybe a clear call to action. eg. - you can give us a call to discuss how we'd fit into your enterprise, or look at the case studies on our site. - the first step to using us is putting in a server, and then just putting a single app on each iPad (is it?). after that your employees can view any documents on your servers - we support all the big ones (through in your list). This narrative will make it easier for people to follow things and remember, right now there's just a collection of facts and it's easily to lose them. (my background is more amateur theatre/video, but I've been running a startup and pitching for a couple of years). We have a huge video production team (12) for a startup, as we're using dramatic science fiction narrative to teach computer science. our video people include actors, writers, directors, costume designers, video, sound, music, lighting, editing, matte art, 3d art. not sure how involved you want to go, but happy to refer to people if you're keen. > > -- > James MacGregor > > (mobile) +61 415996507 > (skype) jsmacgregor76 > (twitter) @jamessmacgregor <https://twitter.com/#!/jamessmacgregor> > (email) jsmacgrego...@gmail.com > > -- > You received this message because you are subscribed to the Silicon Beach > Australia mailing list. Vist http://siliconbeachaustralia.org for more > > Forum rules > 1) No lurkers! It is expected that you introduce yourself. > 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs > > > To post to this group, send email to > silicon-beach-australia@googlegroups.com > To unsubscribe from this group, send email to > silicon-beach-australia+unsubscr...@googlegroups.com > For more options, visit this group at > http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en > -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
