Hi Samer, I agree with you that the logos should be evaluated with technical limitations in mind, but I think you might be putting too much emphasis on aspects that are not very relevant and should not be high on the priority list of choosing the right logo.
I'm pretty sure the logo will be seen on screens 99% of the time and should therefore be designed for the screen. It will be seen on the website and as an application icon. That doesn't mean print shouldn't be considered, but it shouldn't be the primary reason for choosing a logo. And just to clear up any misconceptions, gradients can be printed fine nowadays. What would the logo be printed on anyway? I'm not saying I have much of a problem with the logo you chose (i can give more feedback), but I think it's important to get the priorities right here. In my opinion the priority is to have a modern, good-looking and recognisable logo that the community has chosen to be representative of their product, and i think that is what designers would vote for as well. I just think having a poll would be best. P.S. I agree with you that my first proposal doesn't scale that well, I will see if I can improve it. Robin On 5 Apr 2013, at 23:12, Samer Mansour <samer...@gmail.com> wrote: > I don't know if anyone watched the news yesterday, but does this logo look > a little familiar: > Facebook Home - > http://www.youtube.com/watch?feature=player_embedded&v=Lep_DSmSRwE > > Hi Everyone, > > Think of the average person, you tell them this needs to be used in the > icons, website, print, media, if you put these up for a poll from them, > they will vote for the most visually appealing. > Now think of designers, you tell them this needs to be used in the icons, > website, print, media, if you put these up for a poll from them, they will > vote for the best logo based on the use. > > Like Janl has stated, I moved forward with this one because it considered > the different mediums they will be displayed on and scaling the best. > > What specifically is not liked in the flattened proposals? Like Milos > pointed out, the TM spacing and size can be corrected and the font can be > changed with a new open font (someone can suggest and point me where to > download the font that suggest?) > > In order to propose a logo to the PMC, I don't think a vote or poll may be > necessar > If we can get to a point where one logo is picked, the PMC doesn't need to > judge logos, they just have to approve the change, am I correct? > > Here is something more constructive: > - Robin, would you be able to alter your logo to make it scalable, lines > are currently lost when shrinking. 32x32 and 16x16 icon? > - Vasilis, your logo too, could you figure a way to scale that down to > 32x32 and 16x16. I'm also interested to see what that logo would look like > if the gradients were gone, it would be excellent for print. Could you > post that separately to compare? > > This isn't easy, the old logo works really well in all these areas so I > don't want to replace it with something that doesn't work well in the same > areas > > The official logo should be version independent as well. > > Samer > > > > On Fri, Apr 5, 2013 at 4:07 PM, Dave Fisher <dave2w...@comcast.net> wrote: > >> >> On Apr 5, 2013, at 8:02 AM, janI wrote: >> >>> On 5 April 2013 16:52, Rob Weir <robw...@apache.org> wrote: >>> >>>> On Fri, Apr 5, 2013 at 10:37 AM, janI <j...@apache.org> wrote: >>>> >>>>> On 5 April 2013 14:50, Rob Weir <robw...@apache.org> wrote: >>>>> >>>>>> On Fri, Apr 5, 2013 at 3:33 AM, Jürgen Schmidt <jogischm...@gmail.com >>>>>>> wrote: >>>>>> >>>>>>> On 4/5/13 6:01 AM, Samer Mansour wrote: >>>>>>>> Hello Everyone, >>>>>>>> >>>>>>>> Can I propose we move forward with this logo: >>>>>> http://imagebin.org/252847 >>>>>>>> I kept the current official blue for both the logo and word 'Open' >>>> in >>>>>> the >>>>>>>> wordmark because the word 'Open' gets less emphasis with the >>>> lighter >>>>>>> blue. >>>>>>>> I also gave the text Apache a placement inside the valley made by >>>> the >>>>>> two >>>>>>>> O's as many people's designs had suggested. >>>>>>>> The font is Roboto Condensed which is Apache 2.0 Licensed. >>>>>>> >>>>>>> mmh, I don't think that it would be a good approach if we simply move >>>>>>> forward with this one. We collected several proposals over weeks now >>>>> and >>>>>>> it is still not easy to pick the serious ones. >>>>>>> >>>>>>> We should summarize what we have, maybe drop the obvious bad ones and >>>>>>> start a first vote. the 3 best voted proposals will be reviewed in >>>> more >>>>>>> detail if they fulfill our requirements and if we can appropriate >>>>>>> further brand elements like icons, app icon, etc. >>>>>>> >>>>>>> >>>>>> Maybe call the initial thing a "poll" rather than a "vote". It is a >>>> form >>>>>> of testing, really, gathering feedback in a structured way. But it is >>>>> not >>>>>> a decision-making process. We could put the top 3 into a blog post >> and >>>>>> gather feedback and preferences on blog, mailing list, facebook, etc. >>>>>> We'll also get 'expert opinion' from those who understand logos well. >>>>> This >>>>>> all gives the PMC some solid information, from community members, >>>> users, >>>>>> experts, etc., to make a final decision. Ideally these sources concur >>>> on >>>>>> their preferences. But there might be divergent views. But the PMC >>>>>> decides in the end. >>>>>> >>>>> >>>>> I have lost the overview of how many logos are in competition, since it >>>> do >>>>> not follow this theme intensively. I have seen at least one I really >>>> liked, >>>>> but to fair I think we should make one page (mwiki/cwiki or something >>>> else) >>>>> where everybody can see the competing logos side by side. The logos >>>> should >>>>> each be structured as Web-logo, software-logo and favicon (many seems >> to >>>>> forget this important part). With such a page the community can give >>>> their >>>>> opinion (I agree with rob, no vote just a poll), and the 3 best, go in >> a >>>>> second round, and of course pmc officially decide, but I am pretty sure >>>>> they will follow the opinion of the community. >>>>> >>>>> I personally would not take the 3 best to a blog/facebook etc....this >> is >>>>> "our" product, and we the community decide how to present it to the >>>>> end-users. >>>>> >>>>> >>>> I think of the Facebook thing would be more a poll then a decision >> making >>>> process. It is another source of info. As a PMC member, the more data >> I >>>> have to help make decisions the better. I'd weigh heavily community >>>> opinion on our mailing lists, but I'd also be interesting in taking the >>>> pulse of ordinary users who are seeing these things for the first time >> with >>>> a fresh perspecitve, as well as the opinions of experts. It is all >> data. >>>> It is all good. >>>> >>>> It is "our" product, yes, but the logo is not for our private adoration. >>>> It is functional, in the sense that its distinctiveness and >> recognizably is >>>> as important as its aesthetics. Personally, to make up my mind, I need >> to >>>> have feedback on how "outsiders" see and mentally process the logo, and >> not >>>> just how project "insiders" see it. I think it needs to work well for >> all. >>>> >>> >>> Point taken, now I understand your view better and agree with it. But I >>> would still like to see all logos on a single page in the 3 variants, >> that >>> would help me and others make up our minds, and give you as PMC better >>> input. >> >> All logos on a new wiki page. If a designer wants to remove some of their >> designs from consideration now would be the time. >> >> I agree with having a poll. Keep track of the source of each set of >> results. >> >> Interpret the poll here on the list. If there is no consensus on the best >> choice then we have a vote. If there are more than 2 possible best choices >> we can use a ranked choice voting method. >> >> Seems like a plan. >> >> Would be something to start next week. Maybe Tuesday? >> >> Regards, >> Dave >> >>> >>> rgds >>> jan I. >>> >>> >>>> -Rob >>>> >>>> >>>> >>>>> Rgds >>>>> Jan I. >>>>> >>>>> -Rob >>>>>> >>>>>> >>>>>> >>>>>>> Then start the final vote. >>>>>>> >>>>>>> Just my opinion >>>>>>> >>>>>>> Juergen >>>>>>> >>>>>>> >>>>>>> >>>>>>>> >>>>>>>> The source file is an SVG created in Inkscape. The above is a png >>>>>> export. >>>>>>>> >>>>>>>> Samer >>>>>>>> >>>>>>>> On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour <samer...@gmail.com >>>>> >>>>>>> wrote: >>>>>>>> >>>>>>>>> Hello, >>>>>>>>> >>>>>>>>> I will wait a few more days but it sounds like the group will be >>>>> able >>>>>> to >>>>>>>>> come to a consensus on refreshing the orb in some way or another. >>>>> We >>>>>>> can >>>>>>>>> proceed with finalizing this logo proposal if no one objectifies. >>>>>>>>> >>>>>>>>> Samer >>>>>>>>> >>>>>>>>> >>>>>>>>> On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham <vka...@gmail.com> >>>>>>> wrote: >>>>>>>>> >>>>>>>>>> A flat logo may be good for Pepsi, Domino's, Microsoft, Skype, >>>>>> Twitter >>>>>>>>>> since they have money power to promote. What AOO needs is a good >>>>>>> looking >>>>>>>>>> logo >>>>>>>>>> >>>>>>>>>> With Warm Regards >>>>>>>>>> >>>>>>>>>> V.Kadal Amutham >>>>>>>>>> 919444360480 >>>>>>>>>> 914422396480 >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On 30 March 2013 18:17, Juergen Schmidt <jogischm...@gmail.com> >>>>>> wrote: >>>>>>>>>> >>>>>>>>>>> Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado: >>>>>>>>>>>> On 3/29/13, Robin Fowler <robin.fow...@outlook.com> wrote: >>>>>>>>>>>>> Due to the opinions I've seen so far I've decided to make a >>>> new >>>>>>>>>> design: >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>> >>>>>>> >>>>>> >>>>> >>>> >> https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662 >>>>>>>>>>>> >>>>>>>>>>>> Here is a tweak, without the orb. Looks pretty olympic. >>>>>>>>>>>> http://imagebin.org/252139 >>>>>>>>>>>> >>>>>>>>>>> maybe I am confused but I thought that we want something like >>>> the >>>>>> orb >>>>>>>>>> that >>>>>>>>>>> can be used standalone with the name. For ample for buttons, >>>>>> stickers >>>>>>>>>> etc. >>>>>>>>>>> >>>>>>>>>>> Juergen >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Overall it has a flat look and yet still some depth to make it >>>>>> stand >>>>>>>>>>> out >>>>>>>>>>>>> from the microsoft brand. I think it is also important to >>>> think >>>>>>>>>> about >>>>>>>>>>> the >>>>>>>>>>>>> form itself, the silhouette should ideally be recognisable on >>>>> its >>>>>>>>>> own, >>>>>>>>>>> which >>>>>>>>>>>>> is one reason using the apache feather is a good idea. >>>>>>>>>>>>> >>>>>>>>>>>>> Some other thoughts: >>>>>>>>>>>>> >>>>>>>>>>>>> One of the problems i see with a lot of the proposals is the >>>>> lack >>>>>> of >>>>>>>>>>> thought >>>>>>>>>>>>> given to typography. It seems the text is just slapped on as >>>> an >>>>>>>>>>>>> afterthought, in many cases the 'apache' is floating somewhere >>>>>>>>>> randomly >>>>>>>>>>>>> above 'openoffice'. Think of what you want the logo to imply, >>>> it >>>>>>>>>>> should not >>>>>>>>>>>>> look disorganised. Another thing worth pointing out is the >>>>> kerning >>>>>>>>>>> (spacing >>>>>>>>>>>>> between letters) which could be optimised on some of the >>>>>> proposals. >>>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> There was a long discussion about the typography, starting with >>>>> an >>>>>>>>>>>> open typography, and also a more artistic. >>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> This is an extremely important aspect of the whole logo design >>>>> and >>>>>>>>>>> should be >>>>>>>>>>>>> considered when choosing a design. After all, many logos >>>> consist >>>>>> of >>>>>>>>>>> nothing >>>>>>>>>>>>> other than text. >>>>>>>>>>>>> >>>>>>>>>>>>> I also want to say i really like Vasilis Xenofontos design. It >>>>>> might >>>>>>>>>>> be too >>>>>>>>>>>>> different from the current, but it's a very good logo imo. >>>>>>>>>>>>> >>>>>>>>>>>>> Robin >>>>>>>>>>>>> >>>>>>>>>>>>> On 28 Mar 2013, at 12:38, Samer Mansour <samer...@gmail.com> >>>>>> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Robin brought up a good point that we should pick a logo >>>> before >>>>>> we >>>>>>>>>>> start >>>>>>>>>>>>>> work on the application artifacts or the website as it will >>>>>>>>>> influence >>>>>>>>>>>>>> those. >>>>>>>>>>>>>> >>>>>>>>>>>>>> I initially was excited that we could have a new logo, an >>>>>>>>>>> opportunity to >>>>>>>>>>>>>> change the face of OpenOffice. >>>>>>>>>>>>>> >>>>>>>>>>>>>> But after I saw Chris R. proposal I convinced myself >>>> refreshing >>>>>>>>>>> rather >>>>>>>>>>>>>> than >>>>>>>>>>>>>> re-branding was the better path. >>>>>>>>>>>>>> >>>>>>>>>>>>>> So I would like to start a conversation that will hopefully >>>>> give >>>>>>>>>> us >>>>>>>>>>>>>> strong >>>>>>>>>>>>>> arguments to picking a logo. >>>>>>>>>>>>>> >>>>>>>>>>>>>> I already mentioned I liked the flat logo. >>>>>>>>>>>>>> Here are reasons: >>>>>>>>>>>>>> >>>>>>>>>>>>>> - It is very similar to the current logo and that logo has a >>>>>>>>>> history >>>>>>>>>>> of >>>>>>>>>>>>>> being recognized. >>>>>>>>>>>>>> - Flat is 'in', easily recognizable on and works well on >>>> social >>>>>>>>>>>>>> platforms, >>>>>>>>>>>>>> screens and print media. (Think corporate and product logos >>>> of >>>>>>>>>> today, >>>>>>>>>>>>>> recently Pepsi, Domino's, Microsoft, Skype, Twitter) >>>>>>>>>>>>>> - This logo can be severed from the word mark to make it fit >>>>> in a >>>>>>>>>>> square >>>>>>>>>>>>>> and still carry the branding image. Icons, site, etc. >>>>>>>>>>>>>> - A middle ground for community members who like the current >>>>>> logo. >>>>>>>>>>> Who >>>>>>>>>>>>>> want >>>>>>>>>>>>>> to achieve a new image of 4.0 without tossing history. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Looking back, we had lots of ideas but it only took me a >>>> moment >>>>>>>>>> when >>>>>>>>>>> i >>>>>>>>>>>>>> saw >>>>>>>>>>>>>> Chris r.'s proposal to realize the logo didn't need to be >>>>> complex >>>>>>>>>> and >>>>>>>>>>>>>> completely new. That simple was actually beautiful. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Thoughts? Agree? Disagree (and your solution is)? >>>>>>>>>>>>>> >>>>>>>>>>>>>> Samer Mansour >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>> >>>>> --------------------------------------------------------------------- >>>>>>>>>>>>> To unsubscribe, e-mail: >>>>>> marketing-unsubscr...@openoffice.apache.org >>>>>>>>>>>>> For additional commands, e-mail: >>>>>>>>>> marketing-h...@openoffice.apache.org >>>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> -- >>>>>>>>>>>> Alexandro Colorado >>>>>>>>>>>> Apache OpenOffice Contributor >>>>>>>>>>>> http://es.openoffice.org >>>>>>>>>>>> >>>>>>>>>>>> >>>>>> --------------------------------------------------------------------- >>>>>>>>>>>> To unsubscribe, e-mail: >>>>>> marketing-unsubscr...@openoffice.apache.org >>>>>>>>>>>> For additional commands, e-mail: >>>>>>> marketing-h...@openoffice.apache.org >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>> >>>>>>> >>>>>>> --------------------------------------------------------------------- >>>>>>> To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org >>>>>>> For additional commands, e-mail: dev-h...@openoffice.apache.org >>>>>>> >>>>>>> >>>>>> >>>>> >>>> >> >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org >> For additional commands, e-mail: dev-h...@openoffice.apache.org >> >> --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org For additional commands, e-mail: dev-h...@openoffice.apache.org
