On Fri, Apr 5, 2013 at 10:37 AM, janI <j...@apache.org> wrote: > On 5 April 2013 14:50, Rob Weir <robw...@apache.org> wrote: > > > On Fri, Apr 5, 2013 at 3:33 AM, Jürgen Schmidt <jogischm...@gmail.com > > >wrote: > > > > > On 4/5/13 6:01 AM, Samer Mansour wrote: > > > > Hello Everyone, > > > > > > > > Can I propose we move forward with this logo: > > http://imagebin.org/252847 > > > > I kept the current official blue for both the logo and word 'Open' in > > the > > > > wordmark because the word 'Open' gets less emphasis with the lighter > > > blue. > > > > I also gave the text Apache a placement inside the valley made by the > > two > > > > O's as many people's designs had suggested. > > > > The font is Roboto Condensed which is Apache 2.0 Licensed. > > > > > > mmh, I don't think that it would be a good approach if we simply move > > > forward with this one. We collected several proposals over weeks now > and > > > it is still not easy to pick the serious ones. > > > > > > We should summarize what we have, maybe drop the obvious bad ones and > > > start a first vote. the 3 best voted proposals will be reviewed in more > > > detail if they fulfill our requirements and if we can appropriate > > > further brand elements like icons, app icon, etc. > > > > > > > > Maybe call the initial thing a "poll" rather than a "vote". It is a form > > of testing, really, gathering feedback in a structured way. But it is > not > > a decision-making process. We could put the top 3 into a blog post and > > gather feedback and preferences on blog, mailing list, facebook, etc. > > We'll also get 'expert opinion' from those who understand logos well. > This > > all gives the PMC some solid information, from community members, users, > > experts, etc., to make a final decision. Ideally these sources concur on > > their preferences. But there might be divergent views. But the PMC > > decides in the end. > > > > I have lost the overview of how many logos are in competition, since it do > not follow this theme intensively. I have seen at least one I really liked, > but to fair I think we should make one page (mwiki/cwiki or something else) > where everybody can see the competing logos side by side. The logos should > each be structured as Web-logo, software-logo and favicon (many seems to > forget this important part). With such a page the community can give their > opinion (I agree with rob, no vote just a poll), and the 3 best, go in a > second round, and of course pmc officially decide, but I am pretty sure > they will follow the opinion of the community. > > I personally would not take the 3 best to a blog/facebook etc....this is > "our" product, and we the community decide how to present it to the > end-users. > > I think of the Facebook thing would be more a poll then a decision making process. It is another source of info. As a PMC member, the more data I have to help make decisions the better. I'd weigh heavily community opinion on our mailing lists, but I'd also be interesting in taking the pulse of ordinary users who are seeing these things for the first time with a fresh perspecitve, as well as the opinions of experts. It is all data. It is all good.
It is "our" product, yes, but the logo is not for our private adoration. It is functional, in the sense that its distinctiveness and recognizably is as important as its aesthetics. Personally, to make up my mind, I need to have feedback on how "outsiders" see and mentally process the logo, and not just how project "insiders" see it. I think it needs to work well for all. -Rob > Rgds > Jan I. > > -Rob > > > > > > > > > Then start the final vote. > > > > > > Just my opinion > > > > > > Juergen > > > > > > > > > > > > > > > > > The source file is an SVG created in Inkscape. The above is a png > > export. > > > > > > > > Samer > > > > > > > > On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour <samer...@gmail.com> > > > wrote: > > > > > > > >> Hello, > > > >> > > > >> I will wait a few more days but it sounds like the group will be > able > > to > > > >> come to a consensus on refreshing the orb in some way or another. > We > > > can > > > >> proceed with finalizing this logo proposal if no one objectifies. > > > >> > > > >> Samer > > > >> > > > >> > > > >> On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham <vka...@gmail.com> > > > wrote: > > > >> > > > >>> A flat logo may be good for Pepsi, Domino's, Microsoft, Skype, > > Twitter > > > >>> since they have money power to promote. What AOO needs is a good > > > looking > > > >>> logo > > > >>> > > > >>> With Warm Regards > > > >>> > > > >>> V.Kadal Amutham > > > >>> 919444360480 > > > >>> 914422396480 > > > >>> > > > >>> > > > >>> On 30 March 2013 18:17, Juergen Schmidt <jogischm...@gmail.com> > > wrote: > > > >>> > > > >>>> Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado: > > > >>>>> On 3/29/13, Robin Fowler <robin.fow...@outlook.com> wrote: > > > >>>>>> Due to the opinions I've seen so far I've decided to make a new > > > >>> design: > > > >>>>>> > > > >>>>>> > > > >>>> > > > >>> > > > > > > https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662 > > > >>>>> > > > >>>>> Here is a tweak, without the orb. Looks pretty olympic. > > > >>>>> http://imagebin.org/252139 > > > >>>>> > > > >>>> maybe I am confused but I thought that we want something like the > > orb > > > >>> that > > > >>>> can be used standalone with the name. For ample for buttons, > > stickers > > > >>> etc. > > > >>>> > > > >>>> Juergen > > > >>>>> > > > >>>>> > > > >>>>>> > > > >>>>>> Overall it has a flat look and yet still some depth to make it > > stand > > > >>>> out > > > >>>>>> from the microsoft brand. I think it is also important to think > > > >>> about > > > >>>> the > > > >>>>>> form itself, the silhouette should ideally be recognisable on > its > > > >>> own, > > > >>>> which > > > >>>>>> is one reason using the apache feather is a good idea. > > > >>>>>> > > > >>>>>> Some other thoughts: > > > >>>>>> > > > >>>>>> One of the problems i see with a lot of the proposals is the > lack > > of > > > >>>> thought > > > >>>>>> given to typography. It seems the text is just slapped on as an > > > >>>>>> afterthought, in many cases the 'apache' is floating somewhere > > > >>> randomly > > > >>>>>> above 'openoffice'. Think of what you want the logo to imply, it > > > >>>> should not > > > >>>>>> look disorganised. Another thing worth pointing out is the > kerning > > > >>>> (spacing > > > >>>>>> between letters) which could be optimised on some of the > > proposals. > > > >>>>>> > > > >>>>> > > > >>>>> > > > >>>>> There was a long discussion about the typography, starting with > an > > > >>>>> open typography, and also a more artistic. > > > >>>>> > > > >>>>>> > > > >>>>>> This is an extremely important aspect of the whole logo design > and > > > >>>> should be > > > >>>>>> considered when choosing a design. After all, many logos consist > > of > > > >>>> nothing > > > >>>>>> other than text. > > > >>>>>> > > > >>>>>> I also want to say i really like Vasilis Xenofontos design. It > > might > > > >>>> be too > > > >>>>>> different from the current, but it's a very good logo imo. > > > >>>>>> > > > >>>>>> Robin > > > >>>>>> > > > >>>>>> On 28 Mar 2013, at 12:38, Samer Mansour <samer...@gmail.com> > > wrote: > > > >>>>>> > > > >>>>>>> Robin brought up a good point that we should pick a logo before > > we > > > >>>> start > > > >>>>>>> work on the application artifacts or the website as it will > > > >>> influence > > > >>>>>>> those. > > > >>>>>>> > > > >>>>>>> I initially was excited that we could have a new logo, an > > > >>>> opportunity to > > > >>>>>>> change the face of OpenOffice. > > > >>>>>>> > > > >>>>>>> But after I saw Chris R. proposal I convinced myself refreshing > > > >>>> rather > > > >>>>>>> than > > > >>>>>>> re-branding was the better path. > > > >>>>>>> > > > >>>>>>> So I would like to start a conversation that will hopefully > give > > > >>> us > > > >>>>>>> strong > > > >>>>>>> arguments to picking a logo. > > > >>>>>>> > > > >>>>>>> I already mentioned I liked the flat logo. > > > >>>>>>> Here are reasons: > > > >>>>>>> > > > >>>>>>> - It is very similar to the current logo and that logo has a > > > >>> history > > > >>>> of > > > >>>>>>> being recognized. > > > >>>>>>> - Flat is 'in', easily recognizable on and works well on social > > > >>>>>>> platforms, > > > >>>>>>> screens and print media. (Think corporate and product logos of > > > >>> today, > > > >>>>>>> recently Pepsi, Domino's, Microsoft, Skype, Twitter) > > > >>>>>>> - This logo can be severed from the word mark to make it fit > in a > > > >>>> square > > > >>>>>>> and still carry the branding image. Icons, site, etc. > > > >>>>>>> - A middle ground for community members who like the current > > logo. > > > >>>> Who > > > >>>>>>> want > > > >>>>>>> to achieve a new image of 4.0 without tossing history. > > > >>>>>>> > > > >>>>>>> Looking back, we had lots of ideas but it only took me a moment > > > >>> when > > > >>>> i > > > >>>>>>> saw > > > >>>>>>> Chris r.'s proposal to realize the logo didn't need to be > complex > > > >>> and > > > >>>>>>> completely new. That simple was actually beautiful. > > > >>>>>>> > > > >>>>>>> Thoughts? Agree? Disagree (and your solution is)? > > > >>>>>>> > > > >>>>>>> Samer Mansour > > > >>>>>> > > > >>>>>> > > > >>>>>> > > > >>> > --------------------------------------------------------------------- > > > >>>>>> To unsubscribe, e-mail: > > marketing-unsubscr...@openoffice.apache.org > > > >>>>>> For additional commands, e-mail: > > > >>> marketing-h...@openoffice.apache.org > > > >>>>>> > > > >>>>> > > > >>>>> > > > >>>>> > > > >>>>> -- > > > >>>>> Alexandro Colorado > > > >>>>> Apache OpenOffice Contributor > > > >>>>> http://es.openoffice.org > > > >>>>> > > > >>>>> > > --------------------------------------------------------------------- > > > >>>>> To unsubscribe, e-mail: > > marketing-unsubscr...@openoffice.apache.org > > > >>>>> For additional commands, e-mail: > > > marketing-h...@openoffice.apache.org > > > >>>>> > > > >>>>> > > > >>>> > > > >>>> > > > >>>> > > > >>> > > > >> > > > >> > > > > > > > > > > > > > --------------------------------------------------------------------- > > > To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org > > > For additional commands, e-mail: dev-h...@openoffice.apache.org > > > > > > > > >
