Pardon to cause a stir here, but that was just a mock-up that I sent to 
“Central Services” as an idea from which to work. I had no intentions of 
suggesting that we vote on it or even use is as I think that there are spacing 
and font issues with it. I thought that my email with the mock-up made it clear 
that it was a rough pass.

-Rob

> On Sep 15, 2019, at 7:25 PM, Gilles Sadowski <gillese...@gmail.com> wrote:
> 
> Le dim. 15 sept. 2019 à 23:40, sebb <seb...@gmail.com 
> <mailto:seb...@gmail.com>> a écrit :
>> 
>> Surely it would be better to use the JIRA
>> 
>> https://issues.apache.org/jira/browse/COMMONSSITE-86 
>> <https://issues.apache.org/jira/browse/COMMONSSITE-86>
> 
> I don't get it: We agreed to let "Central Services" provide the logo
> and now we are again presenting homegrown ones...
> Do we really want to "bikeshed" (again) about unfinished and/or
> unpolished products?
> 
> The initial/original thread mentioned previously was supposed to
> be the place were we define requirements/wishes (in words, or
> ASCII graphics to convey the general idea).
> I provided suggestions (in that other thread); please comment.
> 
> Gilles
> 
>> 
>> On Sun, 15 Sep 2019 at 21:13, Gilles Sadowski <gillese...@gmail.com> wrote:
>>> 
>>> Could we please use *one* (and the original) thread to collect ideas?
>>> 
>>> Gilles
>>> 
>>> Le dim. 15 sept. 2019 à 19:47, Rob Tompkins <chtom...@gmail.com> a écrit :
>>>> 
>>>> 
>>>> 
>>>>> On Sep 15, 2019, at 8:10 AM, Gary Gregory <garydgreg...@gmail.com> wrote:
>>>>> 
>>>>> I do not think we need "Project", we're not a 70s progrock band ;-)
>>>> 
>>>> I like the Alan Parsons Project, a little :-P
>>>>> 
>>>>>> On Sun, Sep 15, 2019, 07:45 Rob Tompkins <chtom...@gmail.com> wrote:
>>>>>> Here’s a potential logo that I mocked up and sent to Kenneth. Does 
>>>>>> anyone have any opinions on this? I felt like something similar to the 
>>>>>> one that Sally sent across for the HTTP project seemed reasonable.
>>>>>> 
>>>>>> Also, I think that it’s not exactly adherent to the style guide and that 
>>>>>> Kenneth plans on putting something together that’s analogous and 
>>>>>> adhere’s to the style guide.
>>>>>> 
>>>>>> Thoughts? -Rob
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>>> On Sep 9, 2019, at 3:17 PM, Gary Gregory <garydgreg...@gmail.com> wrote:
>>>>>>> 
>>>>>>> The KISS solution would be to get "Central" to produce not just the 
>>>>>>> Commons
>>>>>>> logo but one for each component and be done. The even simpler path is to
>>>>>>> forgo component specific logos, especially since Commons is just one 
>>>>>>> Apache
>>>>>>> project. I like simpler...
>>>>>>> 
>>>>>>> Gary
>>>>>>> 
>>>>>>>> On Mon, Sep 9, 2019, 15:08 Rob Tompkins <chtom...@gmail.com> wrote:
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>>> On Sep 9, 2019, at 11:31 AM, Gilles Sadowski <gillese...@gmail.com>
>>>>>>>> wrote:
>>>>>>>>> 
>>>>>>>>> Hi.
>>>>>>>>> 
>>>>>>>>>> Le lun. 9 sept. 2019 à 12:35, Sally Khudairi <s...@apache.org> a 
>>>>>>>>>> écrit :
>>>>>>>>>> 
>>>>>>>>>> Thank you, Gilles.
>>>>>>>>>> 
>>>>>>>>>> I'm copying Kenneth Paskett, creative lead from Central Services. I 
>>>>>>>>>> was
>>>>>>>> talking to him about this opportunity yesterday: we will be happy to
>>>>>>>> explore options for a future design.
>>>>>>>> 
>>>>>>>> Just curious, who on this transmission is at ApacheCon this week. 
>>>>>>>> Having
>>>>>>>> worked with Sally in the past on an ad-hoc logo for the DC road show
>>>>>>>> earlier this year, I could sit down with her and see if we can get
>>>>>>>> something analogous to what we have in place currently that satisfies
>>>>>>>> everyone (granted my designs tend to be minimalist in nature).
>>>>>>>> 
>>>>>>>> Thoughts?
>>>>>>>> 
>>>>>>>> -Rob
>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> I'm not saying "don't use anything that remotely looks like the
>>>>>>>> feather". It's important that if we choose to use an 
>>>>>>>> ASF-feather-inspired
>>>>>>>> motif that it doesn't look like it's a "broken" version of the 
>>>>>>>> original.
>>>>>>>>> 
>>>>>>>>> It was certainly not the intention.
>>>>>>>>> It is difficult/impossible to argue on things that boil down
>>>>>>>>> to a matter of taste or arbitrary policy (like the kinds of
>>>>>>>>> reuse that are allowed and not by the rights owner).
>>>>>>>>> 
>>>>>>>>>> Ways around that issue could involve the shape or color of the 
>>>>>>>>>> feather,
>>>>>>>> among other adjustments.
>>>>>>>>> 
>>>>>>>>> Exactly what I meant: IMHO those changes are more "broken"
>>>>>>>>> than a rotation. ;-)
>>>>>>>>> [But if they are allowed, then fine.]
>>>>>>>>> 
>>>>>>>>>> Thank you and the community for your trust. We look forward to 
>>>>>>>>>> working
>>>>>>>> with you.
>>>>>>>>> 
>>>>>>>>> Hopefully, preferences will be collected in the thread which I
>>>>>>>>> mentioned in the previous message, and the community can
>>>>>>>>> converge on a few ideas to help with the design.
>>>>>>>>> 
>>>>>>>>> Best regards,
>>>>>>>>> Gilles
>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> Best,
>>>>>>>>>> Sally
>>>>>>>>>> 
>>>>>>>>>> - - -
>>>>>>>>>> Vice President Marketing & Publicity
>>>>>>>>>> Vice President Sponsor Relations
>>>>>>>>>> The Apache Software Foundation
>>>>>>>>>> 
>>>>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>>>>>> 
>>>>>>>>>>> On Mon, Sep 9, 2019, at 03:22, Gilles Sadowski wrote:
>>>>>>>>>>> Hello.
>>>>>>>>>>> 
>>>>>>>>>>>> Le sam. 7 sept. 2019 à 13:29, Sally Khudairi <s...@apache.org> a 
>>>>>>>>>>>> écrit :
>>>>>>>>>>>> 
>>>>>>>>>>>> Thank you, Gilles. I appreciate you reaching out.
>>>>>>>>>>>> 
>>>>>>>>>>>> Normally I encourage PMCs to not re-orient or "spindle" the feather
>>>>>>>> where possible, but I understand that some legacy logos have a bit of a
>>>>>>>> problem with positioning. For example, the Apache HTTP Server logo:
>>>>>>>>>>>> 
>>>>>>>>>>>> - original logo https://twitter.com/apache_httpd/photo
>>>>>>>>>>>> - interim logo https://britewire.com/apache-http-server/
>>>>>>>>>>>> - new logo
>>>>>>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/httpd.svg
>>>>>>>>>>> 
>>>>>>>>>>> So is the choice between
>>>>>>>>>>> * use the exact same feather as the foundation's
>>>>>>>>>>> * not use anything that even remotely looks like feather
>>>>>>>>>>> ?
>>>>>>>>>>> 
>>>>>>>>>>>> Whilst I understand the proposed design, I'm not *loving* the look 
>>>>>>>>>>>> of
>>>>>>>> the logo, particularly as Apache Commons has such a massive footprint
>>>>>>>> across so many projects.
>>>>>>>>>>>> 
>>>>>>>>>>>> To that end, may I ask a favor?
>>>>>>>>>>>> 
>>>>>>>>>>>> Would you and the Apache Commons PMC be amenable to considering
>>>>>>>> having Central Services --a somewhat new sub-group of ASF Marketing &
>>>>>>>> Publicity-- help you with creating a new logo?
>>>>>>>>>>> 
>>>>>>>>>>> Help from experts is welcome.
>>>>>>>>>>> 
>>>>>>>>>>>> If you are not in a rush, we can see how we can help you.
>>>>>>>>>>> 
>>>>>>>>>>> I don't think we should be in a rush, as the proposal to change the
>>>>>>>>>>> projects' logo(s) dates back from 3 years ago.[1]
>>>>>>>>>>> 
>>>>>>>>>>>> ApacheCon North America starts on Monday, and we can start the
>>>>>>>> discussions on what your requirements are and the best way to meet your
>>>>>>>> needs.
>>>>>>>>>>> 
>>>>>>>>>>> I can only speak about of my preferences:[2]
>>>>>>>>>>> * At most 2 or 3 graphical elements reminiscent of the project
>>>>>>>>>>> (feather included, if applicable)
>>>>>>>>>>> * No URL
>>>>>>>>>>> * Clearly visible at all (reasonable) resolutions [3]
>>>>>>>>>>> * Combinable with 1 additional grahical element (so that we can
>>>>>>>>>>> easily create one logo for each of the many components hosted
>>>>>>>>>>> in "Commons" [4]
>>>>>>>>>>> 
>>>>>>>>>>>> ApacheCon Europe is taking place in October: I was thinking the
>>>>>>>> timeframe between the two events (~6 weeks) would be sufficient for us 
>>>>>>>> to
>>>>>>>> have a few proposals developed.
>>>>>>>>>>> 
>>>>>>>>>>> Great.
>>>>>>>>>>> 
>>>>>>>>>>>> If this works for you, we can get started this week.
>>>>>>>>>>> 
>>>>>>>>>>> Fine with me.
>>>>>>>>>>> 
>>>>>>>>>>>> If not, I understand. You may proceed with the proposed logo with 
>>>>>>>>>>>> the
>>>>>>>> intention of revisiting and updating in future.
>>>>>>>>>>> 
>>>>>>>>>>> Now is a good time.
>>>>>>>>>>> Indeed, that logo is not favoured by the community (at least the few
>>>>>>>>>>> who voiced their opinion).[5]  And, IMHO, the alternatives are 
>>>>>>>>>>> failing
>>>>>>>>>>> what I consider basic requirements (cf. above).[6]
>>>>>>>>>>> 
>>>>>>>>>>>> Many kind thanks again for your attention and consideration.
>>>>>>>>>>>> 
>>>>>>>>>>>> Warm regards,
>>>>>>>>>>>> Sally
>>>>>>>>>>> 
>>>>>>>>>>> Thank you very much for the offer,
>>>>>>>>>>> Gilles
>>>>>>>>>>> 
>>>>>>>>>>> [1] https://issues.apache.org/jira/browse/COMMONSSITE-86
>>>>>>>>>>> [2] Discussion thread:
>>>>>>>>>>>  https://markmail.org/message/twsre7wl6jmue6mp
>>>>>>>>>>> [3] For example, when I look at the top left of the Apache's JIRA
>>>>>>>> pages:
>>>>>>>>>>>  https://issues.apache.org/jira/secure/Dashboard.jspa
>>>>>>>>>>> I see either a bad logo, or an inadequate use of it.
>>>>>>>>>>> [4] See e.g. http://commons.apache.org/proper/commons-rng/
>>>>>>>>>>> [5] Lacking feedback, I opted for an upgrade of the feather using
>>>>>>>>>>> the foundation's new graphics keeping the old (and supposedly
>>>>>>>>>>> consensual) idea for the feather orientation.
>>>>>>>>>>> [6] Even though it's great that Loic Guibert was willing to provide
>>>>>>>>>>> idea and a few examples.
>>>>>>>>>>> 
>>>>>>>>>>>> 
>>>>>>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>>>>>>>> 
>>>>>>>>>>>>> On Fri, Sep 6, 2019, at 17:18, Gilles Sadowski wrote:
>>>>>>>>>>>>> Hello.
>>>>>>>>>>>>> 
>>>>>>>>>>>>> We, at Apache Commons, would like to know whether an Apache
>>>>>>>>>>>>> project  is authorized to extract graphical elements from the
>>>>>>>>>>>>> foundation's logo, apply some transformation to them, and use
>>>>>>>>>>>>> the result in order to compose its own logo.
>>>>>>>>>>>>> 
>>>>>>>>>>>>> Case in point is here:
>>>>>>>>>>>>> 
>>>>>>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/commons.svg
>>>>>>>>>>>>> (where the feather has been rotated).
>>>>>>>>>>>>> 
>>>>>>>>>>>>> Does it constitute a breach of the recommendations published in
>>>>>>>>>>>>> the "Identity Style Guide"?[1]
>>>>>>>>>>>>> 
>>>>>>>>>>>>> Thank you,
>>>>>>>>>>>>> Gilles Sadowski
>>>>>>>>>>>>> 
>>>>>>>>>>>>> [1]
>>>>>>>> https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf
>>>>>>>>>>>>> 
>>>>>>>>> 
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>>>>>>>> 
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>>>>>>>> 
>>>>>> 
>>>>> 
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