Rob: I've had "Eye In The Sky" in my head for the past 5 days ... 

Thanks for the ear worm --it's a sign :^)

But I concur: no "Project" is needed in the logo here.

- - - 
Vice President Marketing & Publicity
Vice President Sponsor Relations
The Apache Software Foundation

Tel +1 617 921 8656 | s...@apache.org


On Sun, Sep 15, 2019, at 10:47, Rob Tompkins wrote:
> 
> 
> 
> On Sep 15, 2019, at 8:10 AM, Gary Gregory <garydgreg...@gmail.com> wrote:
>> I do not think we need "Project", we're not a 70s progrock band ;-)
> 
> I like the Alan Parsons Project, a little :-P
>> 
>> On Sun, Sep 15, 2019, 07:45 Rob Tompkins <chtom...@gmail.com> wrote:
>>> Here’s a potential logo that I mocked up and sent to Kenneth. Does anyone 
>>> have any opinions on this? I felt like something similar to the one that 
>>> Sally sent across for the HTTP project seemed reasonable. 
>>> 
>>> Also, I think that it’s not exactly adherent to the style guide and that 
>>> Kenneth plans on putting something together that’s analogous and adhere’s 
>>> to the style guide. 
>>> 
>>> Thoughts? -Rob
>>> 
>>> 
>>> 
>>>> On Sep 9, 2019, at 3:17 PM, Gary Gregory <garydgreg...@gmail.com> wrote:
>>>> 
>>>> The KISS solution would be to get "Central" to produce not just the Commons
>>>> logo but one for each component and be done. The even simpler path is to
>>>> forgo component specific logos, especially since Commons is just one Apache
>>>> project. I like simpler...
>>>> 
>>>> Gary
>>>> 
>>>> On Mon, Sep 9, 2019, 15:08 Rob Tompkins <chtom...@gmail.com> wrote:
>>>> 
>>>>> 
>>>>> 
>>>>>> On Sep 9, 2019, at 11:31 AM, Gilles Sadowski <gillese...@gmail.com>
>>>>> wrote:
>>>>>> 
>>>>>> Hi.
>>>>>> 
>>>>>> Le lun. 9 sept. 2019 à 12:35, Sally Khudairi <s...@apache.org> a écrit :
>>>>>>> 
>>>>>>> Thank you, Gilles.
>>>>>>> 
>>>>>>> I'm copying Kenneth Paskett, creative lead from Central Services. I was
>>>>> talking to him about this opportunity yesterday: we will be happy to
>>>>> explore options for a future design.
>>>>> 
>>>>> Just curious, who on this transmission is at ApacheCon this week. Having
>>>>> worked with Sally in the past on an ad-hoc logo for the DC road show
>>>>> earlier this year, I could sit down with her and see if we can get
>>>>> something analogous to what we have in place currently that satisfies
>>>>> everyone (granted my designs tend to be minimalist in nature).
>>>>> 
>>>>> Thoughts?
>>>>> 
>>>>> -Rob
>>>>> 
>>>>>>> 
>>>>>>> I'm not saying "don't use anything that remotely looks like the
>>>>> feather". It's important that if we choose to use an ASF-feather-inspired
>>>>> motif that it doesn't look like it's a "broken" version of the original.
>>>>>> 
>>>>>> It was certainly not the intention.
>>>>>> It is difficult/impossible to argue on things that boil down
>>>>>> to a matter of taste or arbitrary policy (like the kinds of
>>>>>> reuse that are allowed and not by the rights owner).
>>>>>> 
>>>>>>> Ways around that issue could involve the shape or color of the feather,
>>>>> among other adjustments.
>>>>>> 
>>>>>> Exactly what I meant: IMHO those changes are more "broken"
>>>>>> than a rotation. ;-)
>>>>>> [But if they are allowed, then fine.]
>>>>>> 
>>>>>>> Thank you and the community for your trust. We look forward to working
>>>>> with you.
>>>>>> 
>>>>>> Hopefully, preferences will be collected in the thread which I
>>>>>> mentioned in the previous message, and the community can
>>>>>> converge on a few ideas to help with the design.
>>>>>> 
>>>>>> Best regards,
>>>>>> Gilles
>>>>>> 
>>>>>>> 
>>>>>>> Best,
>>>>>>> Sally
>>>>>>> 
>>>>>>> - - -
>>>>>>> Vice President Marketing & Publicity
>>>>>>> Vice President Sponsor Relations
>>>>>>> The Apache Software Foundation
>>>>>>> 
>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>>> 
>>>>>>> On Mon, Sep 9, 2019, at 03:22, Gilles Sadowski wrote:
>>>>>>>> Hello.
>>>>>>>> 
>>>>>>>> Le sam. 7 sept. 2019 à 13:29, Sally Khudairi <s...@apache.org> a écrit 
>>>>>>>> :
>>>>>>>>> 
>>>>>>>>> Thank you, Gilles. I appreciate you reaching out.
>>>>>>>>> 
>>>>>>>>> Normally I encourage PMCs to not re-orient or "spindle" the feather
>>>>> where possible, but I understand that some legacy logos have a bit of a
>>>>> problem with positioning. For example, the Apache HTTP Server logo:
>>>>>>>>> 
>>>>>>>>> - original logo https://twitter.com/apache_httpd/photo
>>>>>>>>> - interim logo https://britewire.com/apache-http-server/
>>>>>>>>> - new logo
>>>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/httpd.svg
>>>>>>>> 
>>>>>>>> So is the choice between
>>>>>>>> * use the exact same feather as the foundation's
>>>>>>>> * not use anything that even remotely looks like feather
>>>>>>>> ?
>>>>>>>> 
>>>>>>>>> Whilst I understand the proposed design, I'm not *loving* the look of
>>>>> the logo, particularly as Apache Commons has such a massive footprint
>>>>> across so many projects.
>>>>>>>>> 
>>>>>>>>> To that end, may I ask a favor?
>>>>>>>>> 
>>>>>>>>> Would you and the Apache Commons PMC be amenable to considering
>>>>> having Central Services --a somewhat new sub-group of ASF Marketing &
>>>>> Publicity-- help you with creating a new logo?
>>>>>>>> 
>>>>>>>> Help from experts is welcome.
>>>>>>>> 
>>>>>>>>> If you are not in a rush, we can see how we can help you.
>>>>>>>> 
>>>>>>>> I don't think we should be in a rush, as the proposal to change the
>>>>>>>> projects' logo(s) dates back from 3 years ago.[1]
>>>>>>>> 
>>>>>>>>> ApacheCon North America starts on Monday, and we can start the
>>>>> discussions on what your requirements are and the best way to meet your
>>>>> needs.
>>>>>>>> 
>>>>>>>> I can only speak about of my preferences:[2]
>>>>>>>> * At most 2 or 3 graphical elements reminiscent of the project
>>>>>>>> (feather included, if applicable)
>>>>>>>> * No URL
>>>>>>>> * Clearly visible at all (reasonable) resolutions [3]
>>>>>>>> * Combinable with 1 additional grahical element (so that we can
>>>>>>>> easily create one logo for each of the many components hosted
>>>>>>>> in "Commons" [4]
>>>>>>>> 
>>>>>>>>> ApacheCon Europe is taking place in October: I was thinking the
>>>>> timeframe between the two events (~6 weeks) would be sufficient for us to
>>>>> have a few proposals developed.
>>>>>>>> 
>>>>>>>> Great.
>>>>>>>> 
>>>>>>>>> If this works for you, we can get started this week.
>>>>>>>> 
>>>>>>>> Fine with me.
>>>>>>>> 
>>>>>>>>> If not, I understand. You may proceed with the proposed logo with the
>>>>> intention of revisiting and updating in future.
>>>>>>>> 
>>>>>>>> Now is a good time.
>>>>>>>> Indeed, that logo is not favoured by the community (at least the few
>>>>>>>> who voiced their opinion).[5] And, IMHO, the alternatives are failing
>>>>>>>> what I consider basic requirements (cf. above).[6]
>>>>>>>> 
>>>>>>>>> Many kind thanks again for your attention and consideration.
>>>>>>>>> 
>>>>>>>>> Warm regards,
>>>>>>>>> Sally
>>>>>>>> 
>>>>>>>> Thank you very much for the offer,
>>>>>>>> Gilles
>>>>>>>> 
>>>>>>>> [1] https://issues.apache.org/jira/browse/COMMONSSITE-86
>>>>>>>> [2] Discussion thread:
>>>>>>>> https://markmail.org/message/twsre7wl6jmue6mp
>>>>>>>> [3] For example, when I look at the top left of the Apache's JIRA
>>>>> pages:
>>>>>>>> https://issues.apache.org/jira/secure/Dashboard.jspa
>>>>>>>> I see either a bad logo, or an inadequate use of it.
>>>>>>>> [4] See e.g. http://commons.apache.org/proper/commons-rng/
>>>>>>>> [5] Lacking feedback, I opted for an upgrade of the feather using
>>>>>>>> the foundation's new graphics keeping the old (and supposedly
>>>>>>>> consensual) idea for the feather orientation.
>>>>>>>> [6] Even though it's great that Loic Guibert was willing to provide
>>>>>>>> idea and a few examples.
>>>>>>>> 
>>>>>>>>> 
>>>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>>>>> 
>>>>>>>>> On Fri, Sep 6, 2019, at 17:18, Gilles Sadowski wrote:
>>>>>>>>>> Hello.
>>>>>>>>>> 
>>>>>>>>>> We, at Apache Commons, would like to know whether an Apache
>>>>>>>>>> project is authorized to extract graphical elements from the
>>>>>>>>>> foundation's logo, apply some transformation to them, and use
>>>>>>>>>> the result in order to compose its own logo.
>>>>>>>>>> 
>>>>>>>>>> Case in point is here:
>>>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/commons.svg
>>>>>>>>>> (where the feather has been rotated).
>>>>>>>>>> 
>>>>>>>>>> Does it constitute a breach of the recommendations published in
>>>>>>>>>> the "Identity Style Guide"?[1]
>>>>>>>>>> 
>>>>>>>>>> Thank you,
>>>>>>>>>> Gilles Sadowski
>>>>>>>>>> 
>>>>>>>>>> [1]
>>>>> https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf
>>>>>>>>>> 
>>>>>> 
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