My thunderbird install didn’t properly handle Kenneth and Sally in the CC here. 
Adding them so that they can hear the conversation.

-Rob

> On Sep 23, 2019, at 9:29 AM, Rob Tompkins <chtom...@gmail.com> wrote:
> 
> Hey folks,
> 
> 
> 
> I think that what Kenneth has provided here is worth adding to the 
> Jira....thoughts?
> 
> 
> 
> Cheers,
> 
> -Rob
> 
> 
> 
> -------- Forwarded Message --------
> Subject:      Re: Advice on project logo
> Date: Mon, 23 Sep 2019 07:02:14 -0600
> From: Kenneth Paskett <k...@apache.org> <mailto:k...@apache.org>
> To:   Rob Tompkins <chtom...@gmail.com> <mailto:chtom...@gmail.com>, Sally 
> Khudairi <s...@apache.org> <mailto:s...@apache.org>
> 
> Hi Rob -
> 
> I've played off what you provided to come up with the attached. Your version 
> concerned me that it was too similar to the original Apache Logo, and from a 
> glance may not come across as the Commons projects. The attached is my 
> proposal back to you. There's a version with just Apache Commons, as well as 
> 3 versions to show how it would look with the Sub Projects name included.
> 
> Please let me know any feedback you might have, and then I can work to output 
> the rest of the sub projects. 
> 
> Thanks,
> ~Kenneth
> 
> On Fri, Sep 13, 2019 at 2:26 PM Kenneth Paskett <k...@apache.org 
> <mailto:k...@apache.org>> wrote:
> Hi Rob -
> 
> I hope you had a fruitful conference.
> 
> Thanks for sending this over. I like the direction this is moving. I have a 
> couple concerns that I need to run past Sally and then a few minor tweaks I 
> would want to make visually.
> 
> I'll be back in touch with you soon.
> 
> ~Kenneth
> 
> On Fri, Sep 13, 2019, 11:44 AM Rob Tompkins <chtom...@gmail.com 
> <mailto:chtom...@gmail.com>> wrote:
> Sorry we didn’t end up connecting. I’ve got a pass at what I would think the 
> logo might look like. Let me know what you think. -Rob
> 
> 
> 
>> On Sep 11, 2019, at 12:07 PM, Kenneth Paskett <k...@apache.org 
>> <mailto:k...@apache.org>> wrote:
>> 
>> I have some assignments this morning, but most the afternoon I'm available, 
>> just let me know what time works for you.
>> 
>> ~Kenneth
>> 
>> On Tue, Sep 10, 2019, 8:30 PM Rob Tompkins <chtom...@gmail.com 
>> <mailto:chtom...@gmail.com>> wrote:
>> Hey Kennith,
>> 
>> Sorry we didn’t connect. I ended up taking a nap in the afternoon. What does 
>> your day look like tomorrow?
>> 
>> Cheers,
>> -Rob
>> 
>>> On Sep 10, 2019, at 2:59 PM, Kenneth Paskett <k...@apache.org 
>>> <mailto:k...@apache.org>> wrote:
>>> 
>>> Rob,
>>> 
>>> I'm free for most the rest of the afternoon, just checked in the Hackathon 
>>> room but didn't find you. When and where would be a good time to meet up 
>>> for you and I'll make it work.
>>> 
>>> ~Kenneth
>>> 
>>> On Mon, Sep 9, 2019, 6:03 PM Rob Tompkins <chtom...@gmail.com 
>>> <mailto:chtom...@gmail.com>> wrote:
>>> Sure I’d be happy to talk at some time tomorrow. Let me know when you’re 
>>> free. I’ll likely be in the hackathon room for a good portion of the day. 
>>> 
>>> Cheers,
>>> -Rob
>>> 
>>>> On Sep 9, 2019, at 2:47 PM, Kenneth Paskett <k...@apache.org 
>>>> <mailto:k...@apache.org>> wrote:
>>>> 
>>>> Hi Rob -
>>>> 
>>>> I'm here at ApacheCon this week, and would be happy to sit down with you 
>>>> and others from the Commons group to talk about your logo update. Let me   
>>>>                                                       know what time works 
>>>> best for your group.
>>>> 
>>>> ~Kenneth
>>>> 
>>>> 
>>>> 
>>>> On Mon, Sep 9, 2019 at 12:08 PM Rob Tompkins <chtom...@gmail.com 
>>>> <mailto:chtom...@gmail.com>> wrote:
>>>> 
>>>> 
>>>> > On Sep 9, 2019, at 11:31 AM, Gilles Sadowski <gillese...@gmail.com 
>>>> > <mailto:gillese...@gmail.com>> wrote:
>>>> > 
>>>> > Hi.
>>>> > 
>>>> > Le lun. 9 sept. 2019 à 12:35, Sally Khudairi <s...@apache.org 
>>>> > <mailto:s...@apache.org>> a écrit :
>>>> >> 
>>>> >> Thank you, Gilles.
>>>> >> 
>>>> >> I'm copying Kenneth Paskett, creative lead from Central Services. I was 
>>>> >> talking to him about this opportunity yesterday: we will be happy to 
>>>> >> explore options for a future design.
>>>> 
>>>> Just curious, who on this transmission is at ApacheCon this week. Having 
>>>> worked with Sally in the past on an ad-hoc logo for the DC road show 
>>>> earlier this year, I could sit down with her and see if we can get 
>>>> something analogous to what we have in place currently that satisfies 
>>>> everyone (granted my designs tend to be minimalist in nature).
>>>> 
>>>> Thoughts?
>>>> 
>>>> -Rob
>>>> 
>>>> >> 
>>>> >> I'm not saying "don't use anything that remotely looks like the 
>>>> >> feather". It's important that if we choose to use an 
>>>> >> ASF-feather-inspired motif that it doesn't look like it's a "broken" 
>>>> >> version of the original.
>>>> > 
>>>> > It was certainly not the intention.
>>>> > It is difficult/impossible to argue on things that boil down
>>>> > to a matter of taste or arbitrary policy (like the kinds of
>>>> > reuse that are allowed and not by the rights owner).
>>>> > 
>>>> >> Ways around that issue could involve the shape or color of the feather, 
>>>> >> among other adjustments.
>>>> > 
>>>> > Exactly what I meant: IMHO those changes are more "broken"
>>>> > than a rotation. ;-)
>>>> > [But if they are allowed, then fine.]
>>>> > 
>>>> >> Thank you and the community for your trust. We look forward to working 
>>>> >> with you.
>>>> > 
>>>> > Hopefully, preferences will be collected in the thread which I
>>>> > mentioned in the previous message, and the community can
>>>> > converge on a few ideas to help with the design.
>>>> > 
>>>> > Best regards,
>>>> > Gilles
>>>> > 
>>>> >> 
>>>> >> Best,
>>>> >> Sally
>>>> >> 
>>>> >> - - -
>>>> >> Vice President Marketing & Publicity
>>>> >> Vice President Sponsor Relations
>>>> >> The Apache Software Foundation
>>>> >> 
>>>> >> Tel +1 617 921 8656 | s...@apache.org <mailto:s...@apache.org>
>>>> >> 
>>>> >> On Mon, Sep 9, 2019, at 03:22, Gilles Sadowski wrote:
>>>> >>> Hello.
>>>> >>> 
>>>> >>> Le sam. 7 sept. 2019 à 13:29, Sally Khudairi <s...@apache.org 
>>>> >>> <mailto:s...@apache.org>> a écrit :
>>>> >>>> 
>>>> >>>> Thank you, Gilles. I appreciate you reaching out.
>>>> >>>> 
>>>> >>>> Normally I encourage PMCs to not re-orient or "spindle" the feather 
>>>> >>>> where possible, but I understand that some legacy logos have a bit of 
>>>> >>>> a problem with positioning. For example, the Apache HTTP Server logo:
>>>> >>>> 
>>>> >>>> - original logo https://twitter.com/apache_httpd/photo 
>>>> >>>> <https://twitter.com/apache_httpd/photo>
>>>> >>>> - interim logo https://britewire.com/apache-http-server/ 
>>>> >>>> <https://britewire.com/apache-http-server/>
>>>> >>>> - new logo 
>>>> >>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/httpd.svg
>>>> >>>>  
>>>> >>>> <https://svn.apache.org/repos/asf/comdev/project-logos/originals/httpd.svg>
>>>> >>> 
>>>> >>> So is the choice between
>>>> >>> * use the exact same feather as the foundation's
>>>> >>> * not use anything that even remotely looks like feather
>>>> >>> ?
>>>> >>> 
>>>> >>>> Whilst I understand the proposed design, I'm not *loving* the look of 
>>>> >>>> the logo, particularly as Apache Commons has such a massive footprint 
>>>> >>>> across so many projects.
>>>> >>>> 
>>>> >>>> To that end, may I ask a favor?
>>>> >>>> 
>>>> >>>> Would you and the Apache Commons PMC be amenable to considering 
>>>> >>>> having Central Services --a somewhat new sub-group of ASF Marketing & 
>>>> >>>> Publicity-- help you with creating a new logo?
>>>> >>> 
>>>> >>> Help from experts is welcome.
>>>> >>> 
>>>> >>>> If you are not in a rush, we can see how we can help you.
>>>> >>> 
>>>> >>> I don't think we should be in a rush, as the proposal to change the
>>>> >>> projects' logo(s) dates back from 3 years ago.[1]
>>>> >>> 
>>>> >>>> ApacheCon North America starts on Monday, and we can start the 
>>>> >>>> discussions on what your requirements are and the best way to meet 
>>>> >>>> your needs.
>>>> >>> 
>>>> >>> I can only speak about of my preferences:[2]
>>>> >>> * At most 2 or 3 graphical elements reminiscent of the project
>>>> >>> (feather included, if applicable)
>>>> >>> * No URL
>>>> >>> * Clearly visible at all (reasonable) resolutions [3]
>>>> >>> * Combinable with 1 additional grahical element (so that we can
>>>> >>> easily create one logo for each of the many components hosted
>>>> >>> in "Commons" [4]
>>>> >>> 
>>>> >>>> ApacheCon Europe is taking place in October: I was thinking the 
>>>> >>>> timeframe between the two events (~6 weeks) would be sufficient for 
>>>> >>>> us to have a few proposals developed.
>>>> >>> 
>>>> >>> Great.
>>>> >>> 
>>>> >>>> If this works for you, we can get started this week.
>>>> >>> 
>>>> >>> Fine with me.
>>>> >>> 
>>>> >>>> If not, I understand. You may proceed with the proposed logo with the 
>>>> >>>> intention of revisiting and updating in future.
>>>> >>> 
>>>> >>> Now is a good time.
>>>> >>> Indeed, that logo is not favoured by the community (at least the few
>>>> >>> who voiced their opinion).[5]  And, IMHO, the alternatives are failing
>>>> >>> what I consider basic requirements (cf. above).[6]
>>>> >>> 
>>>> >>>> Many kind thanks again for your attention and consideration.
>>>> >>>> 
>>>> >>>> Warm regards,
>>>> >>>> Sally
>>>> >>> 
>>>> >>> Thank you very much for the offer,
>>>> >>> Gilles
>>>> >>> 
>>>> >>> [1] https://issues.apache.org/jira/browse/COMMONSSITE-86 
>>>> >>> <https://issues.apache.org/jira/browse/COMMONSSITE-86>
>>>> >>> [2] Discussion thread:
>>>> >>>    https://markmail.org/message/twsre7wl6jmue6mp 
>>>> >>> <https://markmail.org/message/twsre7wl6jmue6mp>
>>>> >>> [3] For example, when I look at the top left of the Apache's JIRA 
>>>> >>> pages:
>>>> >>>    https://issues.apache.org/jira/secure/Dashboard.jspa 
>>>> >>> <https://issues.apache.org/jira/secure/Dashboard.jspa>
>>>> >>> I see either a bad logo, or an inadequate use of it.
>>>> >>> [4] See e.g. http://commons.apache.org/proper/commons-rng/ 
>>>> >>> <http://commons.apache.org/proper/commons-rng/>
>>>> >>> [5] Lacking feedback, I opted for an upgrade of the feather using
>>>> >>> the foundation's new graphics keeping the old (and supposedly
>>>> >>> consensual) idea for the feather orientation.
>>>> >>> [6] Even though it's great that Loic Guibert was willing to provide
>>>> >>> idea and a few examples.
>>>> >>> 
>>>> >>>> 
>>>> >>>> Tel +1 617 921 8656 | s...@apache.org <mailto:s...@apache.org>
>>>> >>>> 
>>>> >>>> On Fri, Sep 6, 2019, at 17:18, Gilles Sadowski wrote:
>>>> >>>>> Hello.
>>>> >>>>> 
>>>> >>>>> We, at Apache Commons, would like to know whether an Apache
>>>> >>>>> project  is authorized to extract graphical elements from the
>>>> >>>>> foundation's logo, apply some transformation to them, and use
>>>> >>>>> the result in order to compose its own logo.
>>>> >>>>> 
>>>> >>>>> Case in point is here:
>>>> >>>>>    
>>>> >>>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/commons.svg
>>>> >>>>>  
>>>> >>>>> <https://svn.apache.org/repos/asf/comdev/project-logos/originals/commons.svg>
>>>> >>>>> (where the feather has been rotated).
>>>> >>>>> 
>>>> >>>>> Does it constitute a breach of the recommendations published in
>>>> >>>>> the "Identity Style Guide"?[1]
>>>> >>>>> 
>>>> >>>>> Thank you,
>>>> >>>>> Gilles Sadowski
>>>> >>>>> 
>>>> >>>>> [1] 
>>>> >>>>> https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf
>>>> >>>>>  
>>>> >>>>> <https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf>
>>>> >>>>> 
>>>> > 
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>>>> > 
>>>> 
>>> 
>> 
> 
> <Commons-Configuration.jpg><Commons-BSF.jpg><Commons.jpg><Commons-DBUtils.jpg>

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