On Sunday, 4 July 2021 at 12:51:58 UTC-7 Frédéric Chapoton wrote:

> Nils, would you be so kind as to tell more precisely what you find so 
> *atrocious* ? Colors ? shapes ? text ? everything ? any suggestions for 
> improvements ?

The clipping is what led me to the adjective. That's fixed now.

The rest is taste. These logos are not to my taste. I have no particular 
issue with the colors. I think the angular "bent pipes" aesthetics of the 
logo make it look very dated to me. It's the kind of look that I associate 
with the 80's, maybe? The polytope works quite well in my opinion: it's a 
step away from the first obvious ones; it is a little busy (that's a 
minus), but it is very recognizable. I'm not so sure about the new circular 
version. I think the logo clashes very badly with it though: the rounded 
shapes don't go well with the very angular logo at all (but then I have a 
dislike for its typography to begin with). The same for the subscipt text 
on the translated logos: I cannot judge for the non-latin scripts, but the 
cursive slightly serif-ed font clashes (at least to my eye) horribly with 
the logo; they don't blend into a unity at all. Again: these things are 
subjective taste. However, if you're going to design logos for public 
consumption, you'll be faced with many different tastes and preferences.

I have no advice on how to improve. Graphic design is a difficult art. I 
know (from experience) that house-style redesigns are usually resisted and 
even if you pay a lot of money for it, the result is highly variable. Most 
of the time, people learn to live with the new design eventually. 
Sometimes, the design grows on people once they get used to it. That hasn't 
happened to me for the sage logo typography.
 

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