On Mar 15, 2011, at 2:42 PM, Massimo Di Pierro wrote:
> 
> how about "designed for productivity"?

Productivity. Security. Community.

> 
> On Mar 15, 2:49 pm, mwolfe02 <michael.joseph.wo...@gmail.com> wrote:
>> +1 Productivity by design
>> 
>> On Mar 15, 2:13 pm, danto <web2py.n...@gmail.com> wrote:
>> 
>>> 2011/3/15 mart <msenecal...@gmail.com>
>> 
>>>> Just throwing in my 2 cents worth,
>> 
>>>> Personally, I kind of like the that it says Enterprise, but as
>>>> mentioned here, depends on who's reading it. This is my first try in
>>>> world if open source so the experience may speak to me differently
>>>> than let's say the younger crowed who may be growing up with it. So my
>>>> take on it as well as the enthousiasme I may have for it is in fact
>>>> telling of previous experiences. When I have to get up in front of
>>>> folks (usually at a much higher pay grade ;) ) and talk about where I
>>>> want to take my projects and how I want to handle the releases of
>>>> their software, I tend to speak about "what's exciting about web2py"
>>>> and much less about "how it will help us be more productive".
>>>> Somethings tend to be the same (at least that how I see it), I never
>>>> would have sold the idea or even have gotten as far  with convincing
>>>> my current employer to dump  and trash all current processes and
>>>> associated resources & tools without  showing conviction and
>>>> excitement. I sold them on this because i relied on what I liked about
>>>> web2py and what could inspire me, which is something I never would
>>>> have been able to to do any other way.
>> 
>>>> Personally, i find I care a lot less abut being productive and MUCH
>>>> more about being excited about being productive. I like web2py, and I
>>>> like python, I like that i can start something and quickly see things
>>>> happen and I really like that I can take time to think about changing
>>>> things around, scaling other things upwards, etc, and I can do this
>>>> because web2py has a community where one can login post a question and
>>>> get quick answers (as well as good exchanges that make me think).
>> 
>>>> Given the choice, that's what I would rely on to tag web2py... i would
>>>> choose something that sounds exciting, has community and something
>>>> that inspires... (all the great technical details are without a doubt
>>>> impressive and great, but that would put me in "shopping mode" as
>>>> opposed relying on impression. so I would ask a question instead...
>> 
>>>> "what inspires you?"
>> 
>>>> Who wouldn't look twice at a t-shirt with a big red tree on it that
>>>> aks a question like that?
>> 
>>>> anyways,
>> 
>>>> That's it,
>>>> Mart :)
>> 
>>>> On Mar 15, 12:56 pm, Anthony <abasta...@gmail.com> wrote:
>>>>> I haven't come up with any great tagline ideas of my own yet, but as we
>>>>> generate ideas, it might be useful to first think about some of the
>>>>> distinctive attributes and goals of web2py and its community. Here are
>>>> some
>>>>> things I think about when I think of web2py:
>> 
>>>>>    - Easy (to set up, learn, use, distribute, and deploy)
>>>>>    - Rapid development, productive, efficient, compact, concise
>>>>>    - Feature-packed, comprehensive
>>>>>    - Secure
>>>>>    - Stable (backwards compatible)
>>>>>    - User-focused
>>>>>    - Innovative
>>>>>    - Well integrated
>>>>>    - Actively developed, constantly improving, frequent releases, fast
>>>> bug
>>>>>    fixes, responsive to user needs
>>>>>    - Friendly, open, welcoming, helpful, supportive
>>>>>    - Professional, mature, serious
>>>>>    - It's for everyone, from beginner (wizard, plugin_wiki) to expert
>> 
>>>>> The book preface also provides some good inspiration:
>>>> http://www.web2py.com/book/default/chapter/00
>> 
>>>>> We should also be mindful of different potential audiences we may want to
>>>>> target, which may include small or solo web dev companies; internal web
>>>>> developers within larger organizations; web-based businesses; non-Python
>>>>> professional developers (e.g., coming from PHP, Java); beginners who are
>>>> new
>>>>> to web dev and/or Python; entrepreneurs; managers within organizations or
>>>>> external clients who have to approve the use of the framework;
>>>> instructors
>>>>> who are teaching web dev; etc. Different types of users will care more
>>>> about
>>>>> different sets of attributes.
>> 
>>>>> I think one challenge that web2py has in terms of communication is that
>>>> it
>>>>> is appealing both to beginners and to professionals/experts. The problem
>>>> is,
>>>>> when you advertise how easy and simple something is for beginners,
>>>> experts
>>>>> might assume it is going to be too basic or constraining to meet their
>>>>> needs. On the other hand, if you advertise how powerful, flexible, and
>>>>> productive something is for experts, beginners might assume it will be
>>>> too
>>>>> difficult and overwhelming for them. web2py has managed a great feat by
>>>>> being very easy but also very comprehensive, powerful, and flexible. It's
>>>>> got something for everyone.
>> 
>>>>> Anyway, those are just some things to think about. So far, I think my
>>>>> favorite proposal has been:
>> 
>>>>>    - "Productivity by Design"
>> 
>>>>> Here are some other options:
>> 
>>>>>    - "web2py - The Web framework for Django users with deadlines."
>>>>>    - "web2py - Why are you reading this tagline? You could have built a
>>>> web
>>>>>    app by now!"
>> 
>>>>> Finally, although the term "enterprise" is sometimes misunderstood and
>>>> even
>>>>> mocked, it clearly appeals to some potential users because it suggests
>>>> that
>>>>> the framework is serious, stable, secure, professional, well-supported,
>>>> etc.
>>>>> So, even if we're dropping "enterprise" from the tagline, I think we
>>>> should
>>>>> still strive to communicate that aspect of the framework and community.
>> 
>>>>> Best,
>>>>> Anthony
>> 
>>> (...tldr)
>> 
>>> Web2Py: Productivity by Design
>>> Python Integrated Web Framework


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