- Try to avoid vagueness or bad marketing terms. Be factual. - Would not try to use more than three properties. (secure, scalabale, fast, easy to learn, productive, great community etc.) Pick the three that are most important. - Let's not forget the obvious, explain the name a bit more, it's mainly to lure in people who see it for the first time. Previous poster said "speed", "security" and "scalability". But of what? Mention web development! That's what we are all here for! And as rapid as we can! :)
web2py: secure & scalable python framework for rapid web development