I suppose we don't need a tagline at all. I think it only appears near the 
top of the home page and on the book cover, so it's not exactly ubiquitous. 
Not all frameworks have a tagline. We could just stick with a descriptive 
summary sentence on the home page, which is currently:

"Free open source full-stack framework for rapid development of fast, 
scalable, secure <http://www.web2py.com/book/default/chapter/01#security>and 
portable database-driven web-based applications. Written and 
programmable in Python <http://www.python.org>."

I suppose we could tweak that a bit, but it's not bad.
 
Of course, if we come up with a great tagline, we should use it -- but no 
tagline is probably better than a mediocre (or controversial) one.
 
Anthony
 

On Tuesday, March 15, 2011 10:14:51 PM UTC-4, rochacbruno wrote:

> We were in the same issue to choose the new logo. Had a votation and from a 
> list with 94 logos we ended with the most simple and compact. 
>
> Today, I think everyone agrees that the logo is good enought. 
>
> I really think we need to drop "enterprise" so what about just dropping it? 
>
>
> As simple enought as web2py is. 
>
> I mean: lets drop it and leave just:
> Web2py web framework. 
>
> When a new phrase for tagline come up here naturally. It can be included. 
>
>  

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