Steve Timko wrote: > > Here's a more detailed ratings story in Variety. > > http://variety.com/2015/tv/news/late-night-ratings-stephen-colbert-jimmy-fallon-kimmel-1201656805/ > > Colbert is third place overall but has better demographics than Kimmel. > What's interesting is the decline of the The Daily Show and how the > Nightly Show compares to the Colbert Report. > The Daily Show is down sharply in viewers and even more in the 18-49. > The Nightly Show took a huge hit in viewers and it's younger demo > dropped despite it's focus on more, uh, urban topics. > I think Wilmore is doing a better job than Trevor Noah. I watch just > about every Nightly Show but I only tune in for The Daily Show if I > like the guest. I wonder how much of the Nightly Show's loss is due to > having a weaker lead in. > > > A companion piece <http://variety.com/2015/tv/news/stephen-colbert-jimmy-fallon-late-night-tv-1201658420/> at Variety today (10) (link) has CBS research honcho David Poltrack unveiling the net's latest strategy: thwart those who rush to their DVR'ed shows in the late-night period by having Stephen key on topics Fallon, Kimmel, et al tend to take a pass on... enough of with which Colbert's already shown keen interest.
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