Sample size isn’t a problem.

 

However, I agree that we should wait for long term trends before reaching any 
conclusions.

 

From: [email protected] [mailto:[email protected]] On Behalf 
Of Tom Wolper
Sent: Monday, November 23, 2015 4:53 PM
To: TV or not TV
Subject: Re: [TV orNotTV] Re: Colbert's Ratings

 

Going back to the original topic of the thread, which is ratings, we know in 
statistics that smaller sample sizes lead to more volatile numbers and shifts 
that do not correspond to explanations. And as the audiences for late night 
shows shrink, the ratings might change due to long term trends, short term 
blips, or maybe the change in ratings between Colbert and Kimmel falls within 
the margin of error and Colbert actually has not fallen behind. NPR did a 
business story once where they went to Wall Street area bars after the work day 
and talked to people in the financial sector. They noted what the Dow did that 
day and asked what caused that particular rise or fall (I forget which). The 
interviewees gave a whole range of explanations. Taken together the 
explanations made no sense and were sometimes contradictory.

I get a similar feeling about this story. With smaller audiences the ratings 
might move around a lot more. We should really look for long term trends before 
trying to pontificate about what any host needs to do.

I only watch Colbert once a week, maybe twice so I don't feel entitled to make 
grand pronouncements. But when I do and I'm not falling asleep during the show 
I turn to Seth Meyers afterward to hear his opening bit. From what I've seen 
Meyers gives a much sharper political commentary than Colbert.

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