The post has been up for 5 minutes and has 367 likes and 145 comments. Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder <https://twitter.com/JeffElder> @wikipedia <https://twitter.com/wikipedia> The Wikimedia blog <https://blog.wikimedia.org/>
On Thu, Oct 15, 2015 at 9:24 AM, Michael Guss <[email protected]> wrote: > LGTM. > > On Thu, Oct 15, 2015 at 9:02 AM, Gregory Varnum <[email protected]> > wrote: > >> LGTM >> >> -greg >> >> _______________ >> Sent from my iPhone - a more detailed response may be sent later. >> >> On Oct 15, 2015, at 12:01 PM, Jeff Elder <[email protected]> wrote: >> >> What if we did: Click like if you don't like "click like" posts on >> Facebook. : ) >> >> This is a great discussion, the kind I'd like to have more of on our >> Facebook page. >> >> How about, seriously, if we do: >> >> Have you ever looked up a celebrity on Wikipedia? Who? >> >> >> >> >> >> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> >> wrote: >> >>> I agree with all of this. I think we should test to come up with a >>> solution. >>> >>> best, >>> >>> Andrew >>> >>> On Thu, Oct 15, 2015 at 10:59 AM, Joe Sutherland < >>> [email protected]> wrote: >>> >>>> I'm fine if you want to test this out. What I personally think, and >>>> what testing shows, are often two very different things ;) >>>> >>>> best, >>>> Joe >>>> >>>> On 15 October 2015 at 15:20, Gregory Varnum <[email protected]> >>>> wrote: >>>> >>>>> I’ll offer my two cents having seen this discussion play out a few >>>>> times with political movements - so disclaimer that there are differences >>>>> and what works for some may not work for us. Anyway… >>>>> >>>>> I personally think that things like “Please R/T” or “Click like” will >>>>> be seen as engagement strategies and avoided by users. However, each time >>>>> I’ve seen this debate play out in an A/B test, the strategies do work. >>>>> Usually for things that were opinions - “Like if you support XYZ issue” or >>>>> “R/T if you agree that ABC should happen”. When the same graphic or >>>>> article >>>>> was posted on two FB Pages of similar size and scope, we would >>>>> continuously >>>>> see that messages which ask for engagement got more engagement. >>>>> >>>>> I’m not sure if this is something where those working in >>>>> communications are so familiar with the strategies we question if they >>>>> will >>>>> work, or we just see them so much we get tired of them ourselves. Sort of >>>>> like LGBT activists tendency to dislike the rainbow a few years into the >>>>> work. ;) Or it’s a situation where we say we won’t do something - like buy >>>>> newspapers that talk about scandals - but our behavior when we are not >>>>> analyzing things betrays us (sales of newspapers featuring scandals go >>>>> through the roof). >>>>> >>>>> Either way, my hunch is that the requests, when attached to the right >>>>> kind of message, do engage more folks (despite my personal feelings toward >>>>> that). I agree a discussion and possibly testing of this concept is a good >>>>> idea. As always, it is possible Wikimedians are the exception to the rule. >>>>> ;) >>>>> >>>>> -greg >>>>> >>>>> >>>>> On Oct 15, 2015, at 10:07 AM, Jeff Elder <[email protected]> wrote: >>>>> >>>>> It's a good discussion. Our reach dwindles to as low as 30,000 (of our >>>>> 5 million fans) if we just push out our links. Then everything suffers: >>>>> blog traffic, page growth, engagement, etc. Conversely, highly engaged >>>>> posts raise everything. And we have to remember our Facebook fans, >>>>> especially recent ones, are mostly readers not editors, and are >>>>> looking to connect with us. >>>>> >>>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> >>>>> wrote: >>>>> >>>>>> I totally understand what you mean and would really enjoy discussing >>>>>> those uses of "click like" or "comment below" :). >>>>>> >>>>>> I think they can work I just am unfamiliar with what situations we >>>>>> use them for, when it's not redundant etc. >>>>>> >>>>>> Otherwise LGTM. >>>>>> >>>>>> On Thursday, October 15, 2015, Jeff Elder <[email protected]> >>>>>> wrote: >>>>>> >>>>>>> Those are good points. I suppose people can click like to just >>>>>>> indicate yes. My experience is that online and social media veterans >>>>>>> bristle a bit at "click like," but a lot of people also do it. Our >>>>>>> audience >>>>>>> is very diverse, and seems to embrace basic common denominators. So I'd >>>>>>> rather not rule it out uniformly. But I see the point today. So: >>>>>>> >>>>>>> Have you ever looked up a celebrity on Wikipedia? Who? >>>>>>> >>>>>>> All in favor? Opposed? >>>>>>> >>>>>>> On Thursday, October 15, 2015, Andrew Sherman < >>>>>>> [email protected]> wrote: >>>>>>> >>>>>>>> I also kinda agree. I watch *a lot* of youtube and it might be >>>>>>>> personal but the whole action of asking for engagement kinda turns me >>>>>>>> off >>>>>>>> ("subscribe if you want more content, click like to let me know what >>>>>>>> you >>>>>>>> think", etc). >>>>>>>> >>>>>>>> I think the proposed question "have you ever looked up a celebrity >>>>>>>> on Wikipedia?" is sufficient enough to get engagement; maybe even ask >>>>>>>> why >>>>>>>> or what did you find out to the question. >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> On Thu, Oct 15, 2015 at 9:35 AM, Joe Sutherland < >>>>>>>> [email protected]> wrote: >>>>>>>> >>>>>>>>> I'm not sure I like "Click like if..." personally, seems kind of >>>>>>>>> cheap. And surely everyone's looked up a celebrity one time or >>>>>>>>> another? >>>>>>>>> >>>>>>>>> On 15 October 2015 at 14:28, Jeff Elder <[email protected]> >>>>>>>>> wrote: >>>>>>>>> >>>>>>>>>> Click like if you have ever looked up a celebrity on Wikipedia. >>>>>>>>>> If you remember one, we'd love to hear who in a comment. >>>>>>>>>> >>>>>>>>>> Thoughts? Engagement is a goal right now, and getting our large >>>>>>>>>> audience of mostly readers more involved. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> -- >>>>>>>>>> Jeff Elder >>>>>>>>>> Digital communications manager >>>>>>>>>> Wikimedia Foundation >>>>>>>>>> 704-650-4130 >>>>>>>>>> @jeffelder <https://twitter.com/JeffElder> >>>>>>>>>> @wikipedia <https://twitter.com/wikipedia> >>>>>>>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> _______________________________________________ >>>>>>>>>> Social-media mailing list >>>>>>>>>> [email protected] >>>>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>>>>>> >>>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> -- >>>>>>>>> *Joe Sutherland* >>>>>>>>> Communications Intern [remote] >>>>>>>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | >>>>>>>>> w: JSutherland >>>>>>>>> <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >>>>>>>>> >>>>>>>>> _______________________________________________ >>>>>>>>> Social-media mailing list >>>>>>>>> [email protected] >>>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> Andrew Sherman >>>>>>>> Digital Communications | Wikimedia Foundation >>>>>>>> >>>>>>>> *E:* [email protected] >>>>>>>> *WMF:* ASherman (WMF) >>>>>>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Jeff Elder >>>>>>> Digital communications manager >>>>>>> Wikimedia Foundation >>>>>>> 704-650-4130 >>>>>>> @jeffelder <https://twitter.com/JeffElder> >>>>>>> @wikipedia <https://twitter.com/wikipedia> >>>>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>>>> >>>>>>> >>>>>> >>>>>> -- >>>>>> Andrew Sherman >>>>>> Digital Communications | Wikimedia Foundation >>>>>> >>>>>> *E:* [email protected] >>>>>> *WMF:* ASherman (WMF) >>>>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>>>>> >>>>>> >>>>> >>>>> -- >>>>> Jeff Elder >>>>> Digital communications manager >>>>> Wikimedia Foundation >>>>> 704-650-4130 >>>>> @jeffelder <https://twitter.com/JeffElder> >>>>> @wikipedia <https://twitter.com/wikipedia> >>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>> >>>>> _______________________________________________ >>>>> Social-media mailing list >>>>> [email protected] >>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>> >>>>> >>>>> >>>>> _______________________________________________ >>>>> Social-media mailing list >>>>> [email protected] >>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>> >>>>> >>>> >>>> >>>> -- >>>> *Joe Sutherland* >>>> Communications Intern [remote] >>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: >>>> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> >>>> >>> >>> >>> -- >>> Andrew Sherman >>> Digital Communications | Wikimedia Foundation >>> >>> *E:* [email protected] >>> *WMF:* ASherman (WMF) >>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>> >> >> >> -- >> Jeff Elder >> Digital communications manager >> Wikimedia Foundation >> 704-650-4130 >> @jeffelder <https://twitter.com/JeffElder> >> @wikipedia <https://twitter.com/wikipedia> >> The Wikimedia blog <https://blog.wikimedia.org/> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> > > > -- > Michael Guss > Research Analyst > Wikimediafoundation.org > [email protected] > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > >
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