LGTM

-greg

_______________
Sent from my iPhone - a more detailed response may be sent later.

> On Oct 15, 2015, at 12:01 PM, Jeff Elder <[email protected]> wrote:
> 
> What if we did: Click like if you don't like "click like" posts on Facebook. 
> : )
> 
> This is a great discussion, the kind I'd like to have more of on our Facebook 
> page.
> 
> How about, seriously, if we do:
> 
> Have you ever looked up a celebrity on Wikipedia? Who?
> 
> 
> 
> 
> 
>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> wrote:
>> I agree with all of this. I think we should test to come up with a solution.
>> 
>> best,
>> 
>> Andrew
>> 
>>> On Thu, Oct 15, 2015 at 10:59 AM, Joe Sutherland 
>>> <[email protected]> wrote:
>>> I'm fine if you want to test this out. What I personally think, and what 
>>> testing shows, are often two very different things ;)
>>> 
>>> best,
>>> Joe
>>> 
>>>> On 15 October 2015 at 15:20, Gregory Varnum <[email protected]> wrote:
>>>> I’ll offer my two cents having seen this discussion play out a few times 
>>>> with political movements - so disclaimer that there are differences and 
>>>> what works for some may not work for us. Anyway…
>>>> 
>>>> I personally think that things like “Please R/T” or “Click like” will be 
>>>> seen as engagement strategies and avoided by users. However, each time 
>>>> I’ve seen this debate play out in an A/B test, the strategies do work. 
>>>> Usually for things that were opinions - “Like if you support XYZ issue” or 
>>>> “R/T if you agree that ABC should happen”. When the same graphic or 
>>>> article was posted on two FB Pages of similar size and scope, we would 
>>>> continuously see that messages which ask for engagement got more 
>>>> engagement.
>>>> 
>>>> I’m not sure if this is something where those working in communications 
>>>> are so familiar with the strategies we question if they will work, or we 
>>>> just see them so much we get tired of them ourselves. Sort of like LGBT 
>>>> activists tendency to dislike the rainbow a few years into the work. ;) Or 
>>>> it’s a situation where we say we won’t do something - like buy newspapers 
>>>> that talk about scandals - but our behavior when we are not analyzing 
>>>> things betrays us (sales of newspapers featuring scandals go through the 
>>>> roof).
>>>> 
>>>> Either way, my hunch is that the requests, when attached to the right kind 
>>>> of message, do engage more folks (despite my personal feelings toward 
>>>> that). I agree a discussion and possibly testing of this concept is a good 
>>>> idea. As always, it is possible Wikimedians are the exception to the rule. 
>>>> ;)
>>>> 
>>>> -greg
>>>> 
>>>> 
>>>>> On Oct 15, 2015, at 10:07 AM, Jeff Elder <[email protected]> wrote:
>>>>> 
>>>>> It's a good discussion. Our reach dwindles to as low as 30,000 (of our 5 
>>>>> million fans) if we just push out our links. Then everything suffers: 
>>>>> blog traffic, page growth, engagement, etc. Conversely, highly engaged 
>>>>> posts raise everything. And we have to remember our Facebook fans, 
>>>>> especially recent ones, are mostly readers not editors, and are looking 
>>>>> to connect with us. 
>>>>> 
>>>>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> 
>>>>>> wrote:
>>>>>> I totally understand what you mean and would really enjoy discussing 
>>>>>> those uses of "click like" or "comment below" :). 
>>>>>> 
>>>>>> I think they can work I just am unfamiliar with what situations we use 
>>>>>> them for, when it's not redundant etc. 
>>>>>> 
>>>>>> Otherwise LGTM. 
>>>>>> 
>>>>>>> On Thursday, October 15, 2015, Jeff Elder <[email protected]> wrote:
>>>>>>> Those are good points. I suppose people can click like to just indicate 
>>>>>>> yes. My experience is that online and social media veterans bristle a 
>>>>>>> bit at "click like," but a lot of people also do it. Our audience is 
>>>>>>> very diverse, and seems to embrace basic common denominators. So I'd 
>>>>>>> rather not rule it out uniformly. But I see the point today. So:
>>>>>>> 
>>>>>>> Have you ever looked up a celebrity on Wikipedia? Who?
>>>>>>> 
>>>>>>> All in favor? Opposed?
>>>>>>> 
>>>>>>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> 
>>>>>>>> wrote:
>>>>>>>> I also kinda agree. I watch a lot of youtube and it might be personal 
>>>>>>>> but the whole action of asking for engagement kinda turns me off 
>>>>>>>> ("subscribe if you want more content, click like to let me know what 
>>>>>>>> you think", etc). 
>>>>>>>> 
>>>>>>>> I think the proposed question "have you ever looked up a celebrity on 
>>>>>>>> Wikipedia?" is sufficient enough to get engagement; maybe even ask why 
>>>>>>>> or what did you find out to the question. 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>>> On Thu, Oct 15, 2015 at 9:35 AM, Joe Sutherland 
>>>>>>>>> <[email protected]> wrote:
>>>>>>>>> I'm not sure I like "Click like if..." personally, seems kind of 
>>>>>>>>> cheap. And surely everyone's looked up a celebrity one time or 
>>>>>>>>> another?
>>>>>>>>> 
>>>>>>>>>> On 15 October 2015 at 14:28, Jeff Elder <[email protected]> wrote:
>>>>>>>>>> Click like if you have ever looked up a celebrity on Wikipedia. If 
>>>>>>>>>> you remember one, we'd love to hear who in a comment. 
>>>>>>>>>> 
>>>>>>>>>> Thoughts? Engagement is a goal right now, and getting our large 
>>>>>>>>>> audience of mostly readers more involved. 
>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> -- 
>>>>>>>>>> Jeff Elder
>>>>>>>>>> Digital communications manager
>>>>>>>>>> Wikimedia Foundation
>>>>>>>>>> 704-650-4130 
>>>>>>>>>> @jeffelder
>>>>>>>>>> @wikipedia
>>>>>>>>>> The Wikimedia blog
>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> _______________________________________________
>>>>>>>>>> Social-media mailing list
>>>>>>>>>> [email protected]
>>>>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>>>>> 
>>>>>>>>> 
>>>>>>>>> 
>>>>>>>>> -- 
>>>>>>>>> Joe Sutherland
>>>>>>>>> Communications Intern [remote]
>>>>>>>>> m: +44 (0) 7722 916 433 | t: @jrbsu  | w: JSutherland
>>>>>>>>> 
>>>>>>>>> _______________________________________________
>>>>>>>>> Social-media mailing list
>>>>>>>>> [email protected]
>>>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> -- 
>>>>>>>> Andrew Sherman
>>>>>>>> Digital Communications | Wikimedia Foundation
>>>>>>>> 
>>>>>>>> E: [email protected]
>>>>>>>> WMF: ASherman (WMF)
>>>>>>> 
>>>>>>> 
>>>>>>> -- 
>>>>>>> Jeff Elder
>>>>>>> Digital communications manager
>>>>>>> Wikimedia Foundation
>>>>>>> 704-650-4130 
>>>>>>> @jeffelder
>>>>>>> @wikipedia
>>>>>>> The Wikimedia blog
>>>>>> 
>>>>>> 
>>>>>> -- 
>>>>>> Andrew Sherman
>>>>>> Digital Communications | Wikimedia Foundation
>>>>>> 
>>>>>> E: [email protected]
>>>>>> WMF: ASherman (WMF)
>>>>> 
>>>>> 
>>>>> -- 
>>>>> Jeff Elder
>>>>> Digital communications manager
>>>>> Wikimedia Foundation
>>>>> 704-650-4130 
>>>>> @jeffelder
>>>>> @wikipedia
>>>>> The Wikimedia blog
>>>>> 
>>>>> _______________________________________________
>>>>> Social-media mailing list
>>>>> [email protected]
>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>> 
>>>> 
>>>> _______________________________________________
>>>> Social-media mailing list
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>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>> 
>>> 
>>> 
>>> -- 
>>> Joe Sutherland
>>> Communications Intern [remote]
>>> m: +44 (0) 7722 916 433 | t: @jrbsu | w: JSutherland
>>> 
>>> _______________________________________________
>>> Social-media mailing list
>>> [email protected]
>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>> 
>> 
>> 
>> -- 
>> Andrew Sherman
>> Digital Communications | Wikimedia Foundation
>> 
>> E: [email protected]
>> WMF: ASherman (WMF)
> 
> 
> -- 
> Jeff Elder
> Digital communications manager
> Wikimedia Foundation
> 704-650-4130 
> @jeffelder
> @wikipedia
> The Wikimedia blog
> 
> _______________________________________________
> Social-media mailing list
> [email protected]
> https://lists.wikimedia.org/mailman/listinfo/social-media
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