What if we did: Click like if you don't like "click like" posts on Facebook. : )
This is a great discussion, the kind I'd like to have more of on our Facebook page. How about, seriously, if we do: Have you ever looked up a celebrity on Wikipedia? Who? On Thursday, October 15, 2015, Andrew Sherman <[email protected]> wrote: > I agree with all of this. I think we should test to come up with a > solution. > > best, > > Andrew > > On Thu, Oct 15, 2015 at 10:59 AM, Joe Sutherland < > [email protected] > <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: > >> I'm fine if you want to test this out. What I personally think, and what >> testing shows, are often two very different things ;) >> >> best, >> Joe >> >> On 15 October 2015 at 15:20, Gregory Varnum <[email protected] >> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: >> >>> I’ll offer my two cents having seen this discussion play out a few times >>> with political movements - so disclaimer that there are differences and >>> what works for some may not work for us. Anyway… >>> >>> I personally think that things like “Please R/T” or “Click like” will be >>> seen as engagement strategies and avoided by users. However, each time I’ve >>> seen this debate play out in an A/B test, the strategies do work. Usually >>> for things that were opinions - “Like if you support XYZ issue” or “R/T if >>> you agree that ABC should happen”. When the same graphic or article was >>> posted on two FB Pages of similar size and scope, we would continuously see >>> that messages which ask for engagement got more engagement. >>> >>> I’m not sure if this is something where those working in communications >>> are so familiar with the strategies we question if they will work, or we >>> just see them so much we get tired of them ourselves. Sort of like LGBT >>> activists tendency to dislike the rainbow a few years into the work. ;) Or >>> it’s a situation where we say we won’t do something - like buy newspapers >>> that talk about scandals - but our behavior when we are not analyzing >>> things betrays us (sales of newspapers featuring scandals go through the >>> roof). >>> >>> Either way, my hunch is that the requests, when attached to the right >>> kind of message, do engage more folks (despite my personal feelings toward >>> that). I agree a discussion and possibly testing of this concept is a good >>> idea. As always, it is possible Wikimedians are the exception to the rule. >>> ;) >>> >>> -greg >>> >>> >>> On Oct 15, 2015, at 10:07 AM, Jeff Elder <[email protected] >>> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: >>> >>> It's a good discussion. Our reach dwindles to as low as 30,000 (of our 5 >>> million fans) if we just push out our links. Then everything suffers: blog >>> traffic, page growth, engagement, etc. Conversely, highly engaged posts >>> raise everything. And we have to remember our Facebook fans, especially >>> recent ones, are mostly readers not editors, and are looking to connect >>> with us. >>> >>> On Thursday, October 15, 2015, Andrew Sherman <[email protected] >>> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: >>> >>>> I totally understand what you mean and would really enjoy discussing >>>> those uses of "click like" or "comment below" :). >>>> >>>> I think they can work I just am unfamiliar with what situations we use >>>> them for, when it's not redundant etc. >>>> >>>> Otherwise LGTM. >>>> >>>> On Thursday, October 15, 2015, Jeff Elder <[email protected]> wrote: >>>> >>>>> Those are good points. I suppose people can click like to just >>>>> indicate yes. My experience is that online and social media veterans >>>>> bristle a bit at "click like," but a lot of people also do it. Our >>>>> audience >>>>> is very diverse, and seems to embrace basic common denominators. So I'd >>>>> rather not rule it out uniformly. But I see the point today. So: >>>>> >>>>> Have you ever looked up a celebrity on Wikipedia? Who? >>>>> >>>>> All in favor? Opposed? >>>>> >>>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> >>>>> wrote: >>>>> >>>>>> I also kinda agree. I watch *a lot* of youtube and it might be >>>>>> personal but the whole action of asking for engagement kinda turns me off >>>>>> ("subscribe if you want more content, click like to let me know what you >>>>>> think", etc). >>>>>> >>>>>> I think the proposed question "have you ever looked up a celebrity on >>>>>> Wikipedia?" is sufficient enough to get engagement; maybe even ask why or >>>>>> what did you find out to the question. >>>>>> >>>>>> >>>>>> >>>>>> On Thu, Oct 15, 2015 at 9:35 AM, Joe Sutherland < >>>>>> [email protected]> wrote: >>>>>> >>>>>>> I'm not sure I like "Click like if..." personally, seems kind of >>>>>>> cheap. And surely everyone's looked up a celebrity one time or another? >>>>>>> >>>>>>> On 15 October 2015 at 14:28, Jeff Elder <[email protected]> >>>>>>> wrote: >>>>>>> >>>>>>>> Click like if you have ever looked up a celebrity on Wikipedia. If >>>>>>>> you remember one, we'd love to hear who in a comment. >>>>>>>> >>>>>>>> Thoughts? Engagement is a goal right now, and getting our large >>>>>>>> audience of mostly readers more involved. >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> Jeff Elder >>>>>>>> Digital communications manager >>>>>>>> Wikimedia Foundation >>>>>>>> 704-650-4130 >>>>>>>> @jeffelder <https://twitter.com/JeffElder> >>>>>>>> @wikipedia <https://twitter.com/wikipedia> >>>>>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>>>>> >>>>>>>> >>>>>>>> _______________________________________________ >>>>>>>> Social-media mailing list >>>>>>>> [email protected] >>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>>>> >>>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> *Joe Sutherland* >>>>>>> Communications Intern [remote] >>>>>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: >>>>>>> JSutherland >>>>>>> <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >>>>>>> >>>>>>> _______________________________________________ >>>>>>> Social-media mailing list >>>>>>> [email protected] >>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>>> >>>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> Andrew Sherman >>>>>> Digital Communications | Wikimedia Foundation >>>>>> >>>>>> *E:* [email protected] >>>>>> *WMF:* ASherman (WMF) >>>>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>>>>> >>>>> >>>>> >>>>> -- >>>>> Jeff Elder >>>>> Digital communications manager >>>>> Wikimedia Foundation >>>>> 704-650-4130 >>>>> @jeffelder <https://twitter.com/JeffElder> >>>>> @wikipedia <https://twitter.com/wikipedia> >>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>> >>>>> >>>> >>>> -- >>>> Andrew Sherman >>>> Digital Communications | Wikimedia Foundation >>>> >>>> *E:* [email protected] >>>> *WMF:* ASherman (WMF) >>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>>> >>>> >>> >>> -- >>> Jeff Elder >>> Digital communications manager >>> Wikimedia Foundation >>> 704-650-4130 >>> @jeffelder <https://twitter.com/JeffElder> >>> @wikipedia <https://twitter.com/wikipedia> >>> The Wikimedia blog <https://blog.wikimedia.org/> >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] >>> <javascript:_e(%7B%7D,'cvml','[email protected]');> >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] >>> <javascript:_e(%7B%7D,'cvml','[email protected]');> >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >> >> >> -- >> *Joe Sutherland* >> Communications Intern [remote] >> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: >> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> <javascript:_e(%7B%7D,'cvml','[email protected]');> >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> > > > -- > Andrew Sherman > Digital Communications | Wikimedia Foundation > > *E:* [email protected] > <javascript:_e(%7B%7D,'cvml','[email protected]');> > *WMF:* ASherman (WMF) > <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> > -- Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder <https://twitter.com/JeffElder> @wikipedia <https://twitter.com/wikipedia> The Wikimedia blog <https://blog.wikimedia.org/>
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