What everyone just said. :P mobile. On Oct 15, 2015 8:00 AM, "Joe Sutherland" <[email protected]> wrote:
> I'm fine if you want to test this out. What I personally think, and what > testing shows, are often two very different things ;) > > best, > Joe > > On 15 October 2015 at 15:20, Gregory Varnum <[email protected]> wrote: > >> I’ll offer my two cents having seen this discussion play out a few times >> with political movements - so disclaimer that there are differences and >> what works for some may not work for us. Anyway… >> >> I personally think that things like “Please R/T” or “Click like” will be >> seen as engagement strategies and avoided by users. However, each time I’ve >> seen this debate play out in an A/B test, the strategies do work. Usually >> for things that were opinions - “Like if you support XYZ issue” or “R/T if >> you agree that ABC should happen”. When the same graphic or article was >> posted on two FB Pages of similar size and scope, we would continuously see >> that messages which ask for engagement got more engagement. >> >> I’m not sure if this is something where those working in communications >> are so familiar with the strategies we question if they will work, or we >> just see them so much we get tired of them ourselves. Sort of like LGBT >> activists tendency to dislike the rainbow a few years into the work. ;) Or >> it’s a situation where we say we won’t do something - like buy newspapers >> that talk about scandals - but our behavior when we are not analyzing >> things betrays us (sales of newspapers featuring scandals go through the >> roof). >> >> Either way, my hunch is that the requests, when attached to the right >> kind of message, do engage more folks (despite my personal feelings toward >> that). I agree a discussion and possibly testing of this concept is a good >> idea. As always, it is possible Wikimedians are the exception to the rule. >> ;) >> >> -greg >> >> >> On Oct 15, 2015, at 10:07 AM, Jeff Elder <[email protected]> wrote: >> >> It's a good discussion. Our reach dwindles to as low as 30,000 (of our 5 >> million fans) if we just push out our links. Then everything suffers: blog >> traffic, page growth, engagement, etc. Conversely, highly engaged posts >> raise everything. And we have to remember our Facebook fans, especially >> recent ones, are mostly readers not editors, and are looking to connect >> with us. >> >> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> >> wrote: >> >>> I totally understand what you mean and would really enjoy discussing >>> those uses of "click like" or "comment below" :). >>> >>> I think they can work I just am unfamiliar with what situations we use >>> them for, when it's not redundant etc. >>> >>> Otherwise LGTM. >>> >>> On Thursday, October 15, 2015, Jeff Elder <[email protected]> wrote: >>> >>>> Those are good points. I suppose people can click like to just indicate >>>> yes. My experience is that online and social media veterans bristle a bit >>>> at "click like," but a lot of people also do it. Our audience is very >>>> diverse, and seems to embrace basic common denominators. So I'd rather not >>>> rule it out uniformly. But I see the point today. So: >>>> >>>> Have you ever looked up a celebrity on Wikipedia? Who? >>>> >>>> All in favor? Opposed? >>>> >>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> >>>> wrote: >>>> >>>>> I also kinda agree. I watch *a lot* of youtube and it might be >>>>> personal but the whole action of asking for engagement kinda turns me off >>>>> ("subscribe if you want more content, click like to let me know what you >>>>> think", etc). >>>>> >>>>> I think the proposed question "have you ever looked up a celebrity on >>>>> Wikipedia?" is sufficient enough to get engagement; maybe even ask why or >>>>> what did you find out to the question. >>>>> >>>>> >>>>> >>>>> On Thu, Oct 15, 2015 at 9:35 AM, Joe Sutherland < >>>>> [email protected]> wrote: >>>>> >>>>>> I'm not sure I like "Click like if..." personally, seems kind of >>>>>> cheap. And surely everyone's looked up a celebrity one time or another? >>>>>> >>>>>> On 15 October 2015 at 14:28, Jeff Elder <[email protected]> wrote: >>>>>> >>>>>>> Click like if you have ever looked up a celebrity on Wikipedia. If >>>>>>> you remember one, we'd love to hear who in a comment. >>>>>>> >>>>>>> Thoughts? Engagement is a goal right now, and getting our large >>>>>>> audience of mostly readers more involved. >>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Jeff Elder >>>>>>> Digital communications manager >>>>>>> Wikimedia Foundation >>>>>>> 704-650-4130 >>>>>>> @jeffelder <https://twitter.com/JeffElder> >>>>>>> @wikipedia <https://twitter.com/wikipedia> >>>>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>>>> >>>>>>> >>>>>>> _______________________________________________ >>>>>>> Social-media mailing list >>>>>>> [email protected] >>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>>> >>>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> *Joe Sutherland* >>>>>> Communications Intern [remote] >>>>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: >>>>>> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >>>>>> >>>>>> _______________________________________________ >>>>>> Social-media mailing list >>>>>> [email protected] >>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>> >>>>>> >>>>> >>>>> >>>>> -- >>>>> Andrew Sherman >>>>> Digital Communications | Wikimedia Foundation >>>>> >>>>> *E:* [email protected] >>>>> *WMF:* ASherman (WMF) >>>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>>>> >>>> >>>> >>>> -- >>>> Jeff Elder >>>> Digital communications manager >>>> Wikimedia Foundation >>>> 704-650-4130 >>>> @jeffelder <https://twitter.com/JeffElder> >>>> @wikipedia <https://twitter.com/wikipedia> >>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>> >>>> >>> >>> -- >>> Andrew Sherman >>> Digital Communications | Wikimedia Foundation >>> >>> *E:* [email protected] >>> *WMF:* ASherman (WMF) >>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>> >>> >> >> -- >> Jeff Elder >> Digital communications manager >> Wikimedia Foundation >> 704-650-4130 >> @jeffelder <https://twitter.com/JeffElder> >> @wikipedia <https://twitter.com/wikipedia> >> The Wikimedia blog <https://blog.wikimedia.org/> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> > > > -- > *Joe Sutherland* > Communications Intern [remote] > m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: > JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > >
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