I'm fine if you want to test this out. What I personally think, and what testing shows, are often two very different things ;)
best, Joe On 15 October 2015 at 15:20, Gregory Varnum <[email protected]> wrote: > I’ll offer my two cents having seen this discussion play out a few times > with political movements - so disclaimer that there are differences and > what works for some may not work for us. Anyway… > > I personally think that things like “Please R/T” or “Click like” will be > seen as engagement strategies and avoided by users. However, each time I’ve > seen this debate play out in an A/B test, the strategies do work. Usually > for things that were opinions - “Like if you support XYZ issue” or “R/T if > you agree that ABC should happen”. When the same graphic or article was > posted on two FB Pages of similar size and scope, we would continuously see > that messages which ask for engagement got more engagement. > > I’m not sure if this is something where those working in communications > are so familiar with the strategies we question if they will work, or we > just see them so much we get tired of them ourselves. Sort of like LGBT > activists tendency to dislike the rainbow a few years into the work. ;) Or > it’s a situation where we say we won’t do something - like buy newspapers > that talk about scandals - but our behavior when we are not analyzing > things betrays us (sales of newspapers featuring scandals go through the > roof). > > Either way, my hunch is that the requests, when attached to the right kind > of message, do engage more folks (despite my personal feelings toward > that). I agree a discussion and possibly testing of this concept is a good > idea. As always, it is possible Wikimedians are the exception to the rule. > ;) > > -greg > > > On Oct 15, 2015, at 10:07 AM, Jeff Elder <[email protected]> wrote: > > It's a good discussion. Our reach dwindles to as low as 30,000 (of our 5 > million fans) if we just push out our links. Then everything suffers: blog > traffic, page growth, engagement, etc. Conversely, highly engaged posts > raise everything. And we have to remember our Facebook fans, especially > recent ones, are mostly readers not editors, and are looking to connect > with us. > > On Thursday, October 15, 2015, Andrew Sherman <[email protected]> > wrote: > >> I totally understand what you mean and would really enjoy discussing >> those uses of "click like" or "comment below" :). >> >> I think they can work I just am unfamiliar with what situations we use >> them for, when it's not redundant etc. >> >> Otherwise LGTM. >> >> On Thursday, October 15, 2015, Jeff Elder <[email protected]> wrote: >> >>> Those are good points. I suppose people can click like to just indicate >>> yes. My experience is that online and social media veterans bristle a bit >>> at "click like," but a lot of people also do it. Our audience is very >>> diverse, and seems to embrace basic common denominators. So I'd rather not >>> rule it out uniformly. But I see the point today. So: >>> >>> Have you ever looked up a celebrity on Wikipedia? Who? >>> >>> All in favor? Opposed? >>> >>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> >>> wrote: >>> >>>> I also kinda agree. I watch *a lot* of youtube and it might be >>>> personal but the whole action of asking for engagement kinda turns me off >>>> ("subscribe if you want more content, click like to let me know what you >>>> think", etc). >>>> >>>> I think the proposed question "have you ever looked up a celebrity on >>>> Wikipedia?" is sufficient enough to get engagement; maybe even ask why or >>>> what did you find out to the question. >>>> >>>> >>>> >>>> On Thu, Oct 15, 2015 at 9:35 AM, Joe Sutherland < >>>> [email protected]> wrote: >>>> >>>>> I'm not sure I like "Click like if..." personally, seems kind of >>>>> cheap. And surely everyone's looked up a celebrity one time or another? >>>>> >>>>> On 15 October 2015 at 14:28, Jeff Elder <[email protected]> wrote: >>>>> >>>>>> Click like if you have ever looked up a celebrity on Wikipedia. If >>>>>> you remember one, we'd love to hear who in a comment. >>>>>> >>>>>> Thoughts? Engagement is a goal right now, and getting our large >>>>>> audience of mostly readers more involved. >>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> Jeff Elder >>>>>> Digital communications manager >>>>>> Wikimedia Foundation >>>>>> 704-650-4130 >>>>>> @jeffelder <https://twitter.com/JeffElder> >>>>>> @wikipedia <https://twitter.com/wikipedia> >>>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>>> >>>>>> >>>>>> _______________________________________________ >>>>>> Social-media mailing list >>>>>> [email protected] >>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>> >>>>>> >>>>> >>>>> >>>>> -- >>>>> *Joe Sutherland* >>>>> Communications Intern [remote] >>>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: >>>>> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >>>>> >>>>> _______________________________________________ >>>>> Social-media mailing list >>>>> [email protected] >>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>> >>>>> >>>> >>>> >>>> -- >>>> Andrew Sherman >>>> Digital Communications | Wikimedia Foundation >>>> >>>> *E:* [email protected] >>>> *WMF:* ASherman (WMF) >>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>>> >>> >>> >>> -- >>> Jeff Elder >>> Digital communications manager >>> Wikimedia Foundation >>> 704-650-4130 >>> @jeffelder <https://twitter.com/JeffElder> >>> @wikipedia <https://twitter.com/wikipedia> >>> The Wikimedia blog <https://blog.wikimedia.org/> >>> >>> >> >> -- >> Andrew Sherman >> Digital Communications | Wikimedia Foundation >> >> *E:* [email protected] >> *WMF:* ASherman (WMF) >> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >> >> > > -- > Jeff Elder > Digital communications manager > Wikimedia Foundation > 704-650-4130 > @jeffelder <https://twitter.com/JeffElder> > @wikipedia <https://twitter.com/wikipedia> > The Wikimedia blog <https://blog.wikimedia.org/> > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > -- *Joe Sutherland* Communications Intern [remote] m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)>
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