LGTM.

On Thu, Oct 15, 2015 at 9:02 AM, Gregory Varnum <[email protected]>
wrote:

> LGTM
>
> -greg
>
> _______________
> Sent from my iPhone - a more detailed response may be sent later.
>
> On Oct 15, 2015, at 12:01 PM, Jeff Elder <[email protected]> wrote:
>
> What if we did: Click like if you don't like "click like" posts on
> Facebook. : )
>
> This is a great discussion, the kind I'd like to have more of on our
> Facebook page.
>
> How about, seriously, if we do:
>
> Have you ever looked up a celebrity on Wikipedia? Who?
>
>
>
>
>
> On Thursday, October 15, 2015, Andrew Sherman <[email protected]>
> wrote:
>
>> I agree with all of this. I think we should test to come up with a
>> solution.
>>
>> best,
>>
>> Andrew
>>
>> On Thu, Oct 15, 2015 at 10:59 AM, Joe Sutherland <
>> [email protected]> wrote:
>>
>>> I'm fine if you want to test this out. What I personally think, and what
>>> testing shows, are often two very different things ;)
>>>
>>> best,
>>> Joe
>>>
>>> On 15 October 2015 at 15:20, Gregory Varnum <[email protected]>
>>> wrote:
>>>
>>>> I’ll offer my two cents having seen this discussion play out a few
>>>> times with political movements - so disclaimer that there are differences
>>>> and what works for some may not work for us. Anyway…
>>>>
>>>> I personally think that things like “Please R/T” or “Click like” will
>>>> be seen as engagement strategies and avoided by users. However, each time
>>>> I’ve seen this debate play out in an A/B test, the strategies do work.
>>>> Usually for things that were opinions - “Like if you support XYZ issue” or
>>>> “R/T if you agree that ABC should happen”. When the same graphic or article
>>>> was posted on two FB Pages of similar size and scope, we would continuously
>>>> see that messages which ask for engagement got more engagement.
>>>>
>>>> I’m not sure if this is something where those working in communications
>>>> are so familiar with the strategies we question if they will work, or we
>>>> just see them so much we get tired of them ourselves. Sort of like LGBT
>>>> activists tendency to dislike the rainbow a few years into the work. ;) Or
>>>> it’s a situation where we say we won’t do something - like buy newspapers
>>>> that talk about scandals - but our behavior when we are not analyzing
>>>> things betrays us (sales of newspapers featuring scandals go through the
>>>> roof).
>>>>
>>>> Either way, my hunch is that the requests, when attached to the right
>>>> kind of message, do engage more folks (despite my personal feelings toward
>>>> that). I agree a discussion and possibly testing of this concept is a good
>>>> idea. As always, it is possible Wikimedians are the exception to the rule.
>>>> ;)
>>>>
>>>> -greg
>>>>
>>>>
>>>> On Oct 15, 2015, at 10:07 AM, Jeff Elder <[email protected]> wrote:
>>>>
>>>> It's a good discussion. Our reach dwindles to as low as 30,000 (of our
>>>> 5 million fans) if we just push out our links. Then everything suffers:
>>>> blog traffic, page growth, engagement, etc. Conversely, highly engaged
>>>> posts raise everything. And we have to remember our Facebook fans,
>>>> especially recent ones, are mostly readers not editors, and are
>>>> looking to connect with us.
>>>>
>>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]>
>>>> wrote:
>>>>
>>>>> I totally understand what you mean and would really enjoy discussing
>>>>> those uses of "click like" or "comment below" :).
>>>>>
>>>>> I think they can work I just am unfamiliar with what situations we use
>>>>> them for, when it's not redundant etc.
>>>>>
>>>>> Otherwise LGTM.
>>>>>
>>>>> On Thursday, October 15, 2015, Jeff Elder <[email protected]>
>>>>> wrote:
>>>>>
>>>>>> Those are good points. I suppose people can click like to just
>>>>>> indicate yes. My experience is that online and social media veterans
>>>>>> bristle a bit at "click like," but a lot of people also do it. Our 
>>>>>> audience
>>>>>> is very diverse, and seems to embrace basic common denominators. So I'd
>>>>>> rather not rule it out uniformly. But I see the point today. So:
>>>>>>
>>>>>> Have you ever looked up a celebrity on Wikipedia? Who?
>>>>>>
>>>>>> All in favor? Opposed?
>>>>>>
>>>>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]>
>>>>>> wrote:
>>>>>>
>>>>>>> I also kinda agree. I watch *a lot* of youtube and it might be
>>>>>>> personal but the whole action of asking for engagement kinda turns me 
>>>>>>> off
>>>>>>> ("subscribe if you want more content, click like to let me know what you
>>>>>>> think", etc).
>>>>>>>
>>>>>>> I think the proposed question "have you ever looked up a celebrity
>>>>>>> on Wikipedia?" is sufficient enough to get engagement; maybe even ask 
>>>>>>> why
>>>>>>> or what did you find out to the question.
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> On Thu, Oct 15, 2015 at 9:35 AM, Joe Sutherland <
>>>>>>> [email protected]> wrote:
>>>>>>>
>>>>>>>> I'm not sure I like "Click like if..." personally, seems kind of
>>>>>>>> cheap. And surely everyone's looked up a celebrity one time or another?
>>>>>>>>
>>>>>>>> On 15 October 2015 at 14:28, Jeff Elder <[email protected]>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Click like if you have ever looked up a celebrity on Wikipedia. If
>>>>>>>>> you remember one, we'd love to hear who in a comment.
>>>>>>>>>
>>>>>>>>> Thoughts? Engagement is a goal right now, and getting our large
>>>>>>>>> audience of mostly readers more involved.
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Jeff Elder
>>>>>>>>> Digital communications manager
>>>>>>>>> Wikimedia Foundation
>>>>>>>>> 704-650-4130
>>>>>>>>> @jeffelder <https://twitter.com/JeffElder>
>>>>>>>>> @wikipedia <https://twitter.com/wikipedia>
>>>>>>>>> The Wikimedia blog <https://blog.wikimedia.org/>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> _______________________________________________
>>>>>>>>> Social-media mailing list
>>>>>>>>> [email protected]
>>>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>>>>>
>>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> *Joe Sutherland*
>>>>>>>> Communications Intern [remote]
>>>>>>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu>  |
>>>>>>>> w: JSutherland
>>>>>>>> <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)>
>>>>>>>>
>>>>>>>> _______________________________________________
>>>>>>>> Social-media mailing list
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>>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>>>>
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Andrew Sherman
>>>>>>> Digital Communications | Wikimedia Foundation
>>>>>>>
>>>>>>> *E:* [email protected]
>>>>>>> *WMF:* ASherman (WMF)
>>>>>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Jeff Elder
>>>>>> Digital communications manager
>>>>>> Wikimedia Foundation
>>>>>> 704-650-4130
>>>>>> @jeffelder <https://twitter.com/JeffElder>
>>>>>> @wikipedia <https://twitter.com/wikipedia>
>>>>>> The Wikimedia blog <https://blog.wikimedia.org/>
>>>>>>
>>>>>>
>>>>>
>>>>> --
>>>>> Andrew Sherman
>>>>> Digital Communications | Wikimedia Foundation
>>>>>
>>>>> *E:* [email protected]
>>>>> *WMF:* ASherman (WMF)
>>>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)>
>>>>>
>>>>>
>>>>
>>>> --
>>>> Jeff Elder
>>>> Digital communications manager
>>>> Wikimedia Foundation
>>>> 704-650-4130
>>>> @jeffelder <https://twitter.com/JeffElder>
>>>> @wikipedia <https://twitter.com/wikipedia>
>>>> The Wikimedia blog <https://blog.wikimedia.org/>
>>>>
>>>> _______________________________________________
>>>> Social-media mailing list
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>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>
>>>>
>>>>
>>>> _______________________________________________
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>>>>
>>>>
>>>
>>>
>>> --
>>> *Joe Sutherland*
>>> Communications Intern [remote]
>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w:
>>> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)>
>>>
>>> _______________________________________________
>>> Social-media mailing list
>>> [email protected]
>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>
>>>
>>
>>
>> --
>> Andrew Sherman
>> Digital Communications | Wikimedia Foundation
>>
>> *E:* [email protected]
>> *WMF:* ASherman (WMF)
>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)>
>>
>
>
> --
> Jeff Elder
> Digital communications manager
> Wikimedia Foundation
> 704-650-4130
> @jeffelder <https://twitter.com/JeffElder>
> @wikipedia <https://twitter.com/wikipedia>
> The Wikimedia blog <https://blog.wikimedia.org/>
>
> _______________________________________________
> Social-media mailing list
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> https://lists.wikimedia.org/mailman/listinfo/social-media
>
>
> _______________________________________________
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>
>


-- 
Michael Guss
Research Analyst
Wikimediafoundation.org
[email protected]
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