LGTM. On Thu, Oct 15, 2015 at 9:02 AM, Gregory Varnum <[email protected]> wrote:
> LGTM > > -greg > > _______________ > Sent from my iPhone - a more detailed response may be sent later. > > On Oct 15, 2015, at 12:01 PM, Jeff Elder <[email protected]> wrote: > > What if we did: Click like if you don't like "click like" posts on > Facebook. : ) > > This is a great discussion, the kind I'd like to have more of on our > Facebook page. > > How about, seriously, if we do: > > Have you ever looked up a celebrity on Wikipedia? Who? > > > > > > On Thursday, October 15, 2015, Andrew Sherman <[email protected]> > wrote: > >> I agree with all of this. I think we should test to come up with a >> solution. >> >> best, >> >> Andrew >> >> On Thu, Oct 15, 2015 at 10:59 AM, Joe Sutherland < >> [email protected]> wrote: >> >>> I'm fine if you want to test this out. What I personally think, and what >>> testing shows, are often two very different things ;) >>> >>> best, >>> Joe >>> >>> On 15 October 2015 at 15:20, Gregory Varnum <[email protected]> >>> wrote: >>> >>>> I’ll offer my two cents having seen this discussion play out a few >>>> times with political movements - so disclaimer that there are differences >>>> and what works for some may not work for us. Anyway… >>>> >>>> I personally think that things like “Please R/T” or “Click like” will >>>> be seen as engagement strategies and avoided by users. However, each time >>>> I’ve seen this debate play out in an A/B test, the strategies do work. >>>> Usually for things that were opinions - “Like if you support XYZ issue” or >>>> “R/T if you agree that ABC should happen”. When the same graphic or article >>>> was posted on two FB Pages of similar size and scope, we would continuously >>>> see that messages which ask for engagement got more engagement. >>>> >>>> I’m not sure if this is something where those working in communications >>>> are so familiar with the strategies we question if they will work, or we >>>> just see them so much we get tired of them ourselves. Sort of like LGBT >>>> activists tendency to dislike the rainbow a few years into the work. ;) Or >>>> it’s a situation where we say we won’t do something - like buy newspapers >>>> that talk about scandals - but our behavior when we are not analyzing >>>> things betrays us (sales of newspapers featuring scandals go through the >>>> roof). >>>> >>>> Either way, my hunch is that the requests, when attached to the right >>>> kind of message, do engage more folks (despite my personal feelings toward >>>> that). I agree a discussion and possibly testing of this concept is a good >>>> idea. As always, it is possible Wikimedians are the exception to the rule. >>>> ;) >>>> >>>> -greg >>>> >>>> >>>> On Oct 15, 2015, at 10:07 AM, Jeff Elder <[email protected]> wrote: >>>> >>>> It's a good discussion. Our reach dwindles to as low as 30,000 (of our >>>> 5 million fans) if we just push out our links. Then everything suffers: >>>> blog traffic, page growth, engagement, etc. Conversely, highly engaged >>>> posts raise everything. And we have to remember our Facebook fans, >>>> especially recent ones, are mostly readers not editors, and are >>>> looking to connect with us. >>>> >>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> >>>> wrote: >>>> >>>>> I totally understand what you mean and would really enjoy discussing >>>>> those uses of "click like" or "comment below" :). >>>>> >>>>> I think they can work I just am unfamiliar with what situations we use >>>>> them for, when it's not redundant etc. >>>>> >>>>> Otherwise LGTM. >>>>> >>>>> On Thursday, October 15, 2015, Jeff Elder <[email protected]> >>>>> wrote: >>>>> >>>>>> Those are good points. I suppose people can click like to just >>>>>> indicate yes. My experience is that online and social media veterans >>>>>> bristle a bit at "click like," but a lot of people also do it. Our >>>>>> audience >>>>>> is very diverse, and seems to embrace basic common denominators. So I'd >>>>>> rather not rule it out uniformly. But I see the point today. So: >>>>>> >>>>>> Have you ever looked up a celebrity on Wikipedia? Who? >>>>>> >>>>>> All in favor? Opposed? >>>>>> >>>>>> On Thursday, October 15, 2015, Andrew Sherman <[email protected]> >>>>>> wrote: >>>>>> >>>>>>> I also kinda agree. I watch *a lot* of youtube and it might be >>>>>>> personal but the whole action of asking for engagement kinda turns me >>>>>>> off >>>>>>> ("subscribe if you want more content, click like to let me know what you >>>>>>> think", etc). >>>>>>> >>>>>>> I think the proposed question "have you ever looked up a celebrity >>>>>>> on Wikipedia?" is sufficient enough to get engagement; maybe even ask >>>>>>> why >>>>>>> or what did you find out to the question. >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Thu, Oct 15, 2015 at 9:35 AM, Joe Sutherland < >>>>>>> [email protected]> wrote: >>>>>>> >>>>>>>> I'm not sure I like "Click like if..." personally, seems kind of >>>>>>>> cheap. And surely everyone's looked up a celebrity one time or another? >>>>>>>> >>>>>>>> On 15 October 2015 at 14:28, Jeff Elder <[email protected]> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Click like if you have ever looked up a celebrity on Wikipedia. If >>>>>>>>> you remember one, we'd love to hear who in a comment. >>>>>>>>> >>>>>>>>> Thoughts? Engagement is a goal right now, and getting our large >>>>>>>>> audience of mostly readers more involved. >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> -- >>>>>>>>> Jeff Elder >>>>>>>>> Digital communications manager >>>>>>>>> Wikimedia Foundation >>>>>>>>> 704-650-4130 >>>>>>>>> @jeffelder <https://twitter.com/JeffElder> >>>>>>>>> @wikipedia <https://twitter.com/wikipedia> >>>>>>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>>>>>> >>>>>>>>> >>>>>>>>> _______________________________________________ >>>>>>>>> Social-media mailing list >>>>>>>>> [email protected] >>>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> *Joe Sutherland* >>>>>>>> Communications Intern [remote] >>>>>>>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | >>>>>>>> w: JSutherland >>>>>>>> <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >>>>>>>> >>>>>>>> _______________________________________________ >>>>>>>> Social-media mailing list >>>>>>>> [email protected] >>>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>>>> >>>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Andrew Sherman >>>>>>> Digital Communications | Wikimedia Foundation >>>>>>> >>>>>>> *E:* [email protected] >>>>>>> *WMF:* ASherman (WMF) >>>>>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> Jeff Elder >>>>>> Digital communications manager >>>>>> Wikimedia Foundation >>>>>> 704-650-4130 >>>>>> @jeffelder <https://twitter.com/JeffElder> >>>>>> @wikipedia <https://twitter.com/wikipedia> >>>>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>>>> >>>>>> >>>>> >>>>> -- >>>>> Andrew Sherman >>>>> Digital Communications | Wikimedia Foundation >>>>> >>>>> *E:* [email protected] >>>>> *WMF:* ASherman (WMF) >>>>> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >>>>> >>>>> >>>> >>>> -- >>>> Jeff Elder >>>> Digital communications manager >>>> Wikimedia Foundation >>>> 704-650-4130 >>>> @jeffelder <https://twitter.com/JeffElder> >>>> @wikipedia <https://twitter.com/wikipedia> >>>> The Wikimedia blog <https://blog.wikimedia.org/> >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> >>>> >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> >>>> >>> >>> >>> -- >>> *Joe Sutherland* >>> Communications Intern [remote] >>> m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w: >>> JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)> >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >> >> >> -- >> Andrew Sherman >> Digital Communications | Wikimedia Foundation >> >> *E:* [email protected] >> *WMF:* ASherman (WMF) >> <https://meta.wikimedia.org/wiki/User:ASherman_(WMF)> >> > > > -- > Jeff Elder > Digital communications manager > Wikimedia Foundation > 704-650-4130 > @jeffelder <https://twitter.com/JeffElder> > @wikipedia <https://twitter.com/wikipedia> > The Wikimedia blog <https://blog.wikimedia.org/> > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > -- Michael Guss Research Analyst Wikimediafoundation.org [email protected]
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