On Tue, 2022-09-13 at 15:56 -0600, Grant Taylor via mailop wrote:
> On 9/13/22 3:33 PM, Jim Popovitch via mailop wrote:
> > Right, that's why I have said repeatedly that it is not super easy.
> > It's not hard to do, it's just not super easy.
> 
> I agree that it's not easy by any stretch of the imagination.
> 
> I dare say that it's more on the hard end than I'd like to admit.
> 
> Try writing down all the things that you've done and would need to re-do 
> if you were to build a mail server anew to comply with the same 
> standards that you're complying with now.
> 
> I suspect that you might be mildly surprised in hindsight of all the 
> things that you have done.  It would probably take 15 minutes or more to 
> mention what needs to be done with at most one sentence description per 
> thing so that someone not skilled in the art might have an inkling of an 
> understanding.
> 

My list would be:

Reputable hosting company, or BYOIP
Reputable domain and TLD.
FCrDNS
SPF
DKIM > 1024b and rotated regularly.
DMARC as either reject or quarantine.
Making sure your system doesn't backscatter.
Sign up at dnswl.org

I've done those things at least every other year with various domains
(both testing and in-use) and never had trouble sending.  Yes, there
have (and will always be) the big mailbox providers who see a new
IP/domain and stuff it in bulk/spam folder, but after the receiver
clicks "this is not spam" most of the time there are no future problems.
And, if there ever was, the folks here on mailop are overwhelmingly glad
to help.  There's no secret sauce to deliverability, it's just common
sense stuff.  It's not easy, but it's not hard.


-Jim P.








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