I’m sure it’s been mentioned somewhere upthread, but to reiterate, the 
concentration levels in the email market have been measured.[1]  The OP on 
Twitter and elsewhere isn’t wrong that it’s a PITA to set up and run an SMTP 
server, but to do it right for an SMB or even a large enterprise offers very 
few benefits, and that has a lot less to do with reputation, and a lot more to 
do with overall service reliability and cost.

What I’ve said elsewhere is that what consumers, enterprises, and SMBs all need 
is a healthy selection of services from which to choose.  The problem with the 
entry costs is that you have to be able to leverage a cloud infrastructure to 
play these days.  That’s not cheap.

Eliot

[1] https://ucsdnews.ucsd.edu/pressrelease/IMC2021_savage


> On 13 Sep 2022, at 22:54, John Devine via mailop <mailop@mailop.org> wrote:
> 
> Signed PGP part
> Its tricky I agree, but not impossible, I started back in the late1990’s I 
> think, and have had 3 mail servers running in that time, so around 20 years 
> now, it started as a hobby for friends, then just slowly expanded into 
> friends business’s and then there was no stopping it, now due to the volume 
> of mail on my servers, I have no choice but to continue it LoL. Why I hear 
> you ask, well it would be up to me to handle all of the transferring to the 
> big places you talk of, and I really don't have the time or inclination to do 
> that, so I continue.
> 
> I try to keep up with everything which I think I do, spam received is always 
> the biggest problem for me, its' a fine balance for what I want to receive, 
> and what my ‘clients’ don't want me to lose…….
> 
> I have never made any money from what I do, like I say, it started as an 
> interesting hobby……….
> 
> But I like not being part of the big corporations, and so do my ‘clients’
> 
> I seem to have coped so far, at times I have thought of packing it all in, 
> but something always stopes me from hitting the kill switch……..
> 
> John Devine
> 
>> On 13 Sep 2022, at 21:18, Chris Adams via mailop <mailop@mailop.org> wrote:
>> 
>> Once upon a time, Jim Popovitch <jim...@domainmail.org> said:
>>> I agree. Self hosted email is not hard, and it's just not super easy. :)
>>> 
>>> The much harder aspect of email is getting your peers, family, and
>>> friends to adopt encryption.
>> 
>> Self-hosted email is hard (or really, impossible) for a high enough
>> percentage of the Internet population that it is effectively 100%.  My
>> father has been using computers since well before I was born, is still
>> working on rockets today, but I have to explain email technicalities to
>> him sometimes, things that we just take for granted.
>> 
>> It's similar in a way to how blogs were popular before a succession of
>> social media megacorps took over; the average techy could pop up
>> something on their ISP-provided web space back in the day, but the
>> average individual online now could not possibly do that.  Even dealing
>> with a hosted WordPress or the like is beyond most.  And even the
>> density of capabale people is way to low to support friends-and-family.
>> 
>> --
>> Chris Adams <c...@cmadams.net>
>> _______________________________________________
>> mailop mailing list
>> mailop@mailop.org
>> https://list.mailop.org/listinfo/mailop
> 
> 
> 
> 
> 

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