I think some of what's lost in this discussion - and it's true this may be
dragging the discussion off-topic, but seems as good a time as any to bring
this up.

Often times the individual maintaining the mailing list or sending out the
emails, is not the same individual that administers and maintains the SMTP
server that's doing the actual sending out.

Props to a mailing list administrators that actually handles unsubscribing
members that flag messages as spam or email senders that actually care
about how their messages are being treated.  But this is most often, not
the case.

The person sending out the mails or mailing list often doesn't care if
their recipients are flagging messages as spam or if their messages are
being treated as spam or unsolicited.  It's only until it comes to the desk
of the SMTP server administrator that the server is blocked/blacklisted
that this then becomes a problem.  That's why I think it's better for mail
servers to focus their feedback loops or however else they report
spam/abuse back to the SMTP server administrator and not the emailing
domain owner.



On Thu, Jan 13, 2022 at 1:13 PM Matt Vernhout via mailop <mailop@mailop.org>
wrote:

> On Thu, Jan 13, 2022 at 1:41 AM Jay Hennigan via mailop <mailop@mailop.org>
> wrote:
>
>> Agreed 100%.
>>
>> A single acknowledgement of a successful unsubscribe is fine, but don't
>> make them jump through another flaming hoop. This goes double if the
>> "subscription" is the typical webinar/whitepaper spam that they never
>> wanted in the first place.
>>
>> In my opinion, a single reply email, "You have been unsubscribed from
>> xyz mailing list" is a good thing to do.
>>
>
> A number of years ago while working at an ESP we tried this, sending a
> notice that was along the lines of "Thank you for reporting this message as
> spam, we have taken action to remove you from the mailing list and will
> review the sending practices of XYZ Brand ."
>
> Two things happened:
>
> 1 - People replied in large numbers "I never reported this as spam, I want
> to continue receiving these emails" - depending on the day >20% of the
> messages generated this reply
> 2 - People reported the reply/notification as spam.
>
> Needless to say it was a short-lived experiment as it just created more
> support overhead for us having to undo the unsubscribe or deal with angry
> customers getting calls from their subscribers. Which is actually in line
> with where this whole conversation started...
>
> ~ Matt
>
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