Fascinating discussion the last few days. > Yes, as our spam filtering has improved, that does reduce the amount that > user's spend in their spam > folder, and we get less signal. No one said this was easy.
My own experience suggests that there’s possibly a sweet spot in terms of getting good signal. But that both extremes lead to poor signal. Ineffective filters lead to too much spam in the user’s inbox and you get a situation that many are complaining about here - the users report things that are clearly not spam as spam (1:1 non commercial mail, for instance). I go through my mail in the morning junking the 20 - 50 spams that came through overnight and sometimes I miss and hit the wrong thing. In my case there’s no sender consequence as I don’t run a FBL. Too effective filters lead to too little legitimate mail in the users spam folder and no one ever digs in and looks until there’s a missing mail. Spam is a goldilocks problem, clearly. laura -- Having an Email Crisis? We can help! 800 823-9674 Laura Atkins Word to the Wise la...@wordtothewise.com (650) 437-0741 Email Delivery Blog: https://wordtothewise.com/blog
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