On 05/12/2017 10:02 AM, Edwin van Drunen wrote:
> As a long time user of OpenWRT and recent “LEDE convert” I would also like to 
> chime in on the naming and branding of the post-merge project.
>
> My employer and several of my industrial clients have used OpenWRT/LEDE 
> extensively over the past few years in many projects, ranging from routers 
> and access points to embedded servers and industrial controllers.
> It was the small footprint combined with the versatility of the platform that 
> made it work and the availability of generic pre-built images for many 
> platforms and documentation that made it a success.
> But despite the great track record of the system, there was always a bit of a 
> “hobbyist” feel that the OpenWRT name brought with it and a sense of 
> unprofessionalism being perceived by management and some end users.
> Most likely this is because the name OpenWRT is strongly related to “hacking" 
> consumer routers (WRT54GL etc.) and the 90’s style website also didn’t help.
>
> When LEDE was forked and presented as a more multi-purpose embedded linux, 
> came with new releases quickly and with a more modern website and interface 
> to code and documentation, the switch was easily made.
> Not having WRT in the name, implying it would be for wireless routers, but 
> instead using the broad term “development environment” was helping to better 
> describe what the platform is and give it a more professional sound.
> With the new name the platform was now seen as a professional piece of 
> infrastructure.
>
>

For what is worth, I agree with what Edwin wrote here.

-Alberto
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