On Mar 29, 2013, at 1:31 PM, Kay Schenk wrote:

> On Fri, Mar 29, 2013 at 12:08 PM, Robin Fowler 
> <robin.fow...@outlook.com>wrote:
> 
>> Due to the opinions I've seen so far I've decided to make a new design:
>> 
>> 
>> https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
>> 
>> Overall it has a flat look and yet still some depth to make it stand out
>> from the microsoft brand. I think it is also important to think about the
>> form itself, the silhouette should ideally be recognisable on its own,
>> which is one reason using the apache feather is a good idea.
>> 
>> 
> I like this one too in addition to the other "flat" designs. My tendency
> would be give "APACHE"  a bit more emphasis maybe with a more
> blocky/heavier font. Size-wize it seems about right. I know this is not a
> good explanation.
> 
> And, I like the feather but think maybe it needs to be a bit smaller from
> top to bottom in relation to the orb, and perhaps a slightly different
> color unless that causes clashes/concerns. Really I like this one quite a
> bit! And I have enjoyed your other work also. Really I amazed at the amount
> of creativity and quality in these designs!

Agreed and the wiki has some very nice progressions. I think that there is room 
for a large version Orb w/subtly shaded landmasses that would work well in 
large format versions of the logo.

> 
> Some other thoughts:
>> 
>> One of the problems i see with a lot of the proposals is the lack of
>> thought given to typography. It seems the text is just slapped on as an
>> afterthought, in many cases the 'apache' is floating somewhere randomly
>> above 'openoffice'. Think of what you want the logo to imply, it should not
>> look disorganised. Another thing worth pointing out is the kerning (spacing
>> between letters) which could be optimised on some of the proposals.

As I shrink the Logo image to smaller sizes. I think that the LogoType gets too 
small too quickly.

But one of the beauties of this kind of logo design is that you can set a 
minimum size for the type and have that be larger than the minimum size for the 
orb/feather combination.

I also like Chris R's logos - #13.

Regards,
Dave

>> 
>> This is an extremely important aspect of the whole logo design and should
>> be considered when choosing a design. After all, many logos consist of
>> nothing other than text.
>> 
>> I also want to say i really like Vasilis Xenofontos design. It might be
>> too different from the current, but it's a very good logo imo.
>> 
>> Robin
>> 
>> On 28 Mar 2013, at 12:38, Samer Mansour <samer...@gmail.com> wrote:
>> 
>>> Robin brought up a good point that we should pick a logo before we start
>>> work on the application artifacts or the website as it will influence
>> those.
>>> 
>>> I initially was excited that we could have a new logo, an opportunity to
>>> change the face of OpenOffice.
>>> 
>>> But after I saw Chris R. proposal I convinced myself refreshing rather
>> than
>>> re-branding was the better path.
>>> 
>>> So I would like to start a conversation that will hopefully give us
>> strong
>>> arguments to picking a logo.
>>> 
>>> I already mentioned I liked the flat logo.
>>> Here are reasons:
>>> 
>>> - It is very similar to the current logo and that logo has a history of
>>> being recognized.
>>> - Flat is 'in', easily recognizable on and works well on social
>> platforms,
>>> screens and print media. (Think corporate and product logos of today,
>>> recently Pepsi, Domino's, Microsoft, Skype, Twitter)
>>> - This logo can be severed from the word mark to make it fit in a square
>>> and still carry the branding image. Icons, site, etc.
>>> - A middle ground for community members who like the current logo. Who
>> want
>>> to achieve a new image of 4.0 without tossing history.
>>> 
>>> Looking back, we had lots of ideas but it only took me a moment when i
>> saw
>>> Chris r.'s proposal to realize the logo didn't need to be complex and
>>> completely new. That simple was actually beautiful.
>>> 
>>> Thoughts? Agree? Disagree (and your solution is)?
>>> 
>>> Samer Mansour
>> 
>> 
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> 
> 
> -- 
> ----------------------------------------------------------------------------------------
> MzK
> 
> "Achieving happiness requires the right combination of Zen and Zin."


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