Businesses are born, the live and die.  Some of them were sold.  Radio Shack 
died of natural causes.  Some of the product lines for some of them died due to 
obsolescence.  Sometimes I moved and shut stuff down.  My favorite was my 
emergency survival supplies store we ran in Quincy Illinois in 1998-99.  We 
shut it down right before Y2K.  Cleaned up and left town...

From: Colin Stanners 
Sent: Sunday, November 17, 2019 10:03 AM
To: AnimalFarm Microwave Users Group 
Subject: Re: [AFMUG] tired of entitled streamers

Chuck, if you don't mind me asking, what happened to those businesses that you 
don't operate anymore? I remember that you used to have a Radio Shack 
franchise, and that is a "market shifted / disappeared" type of situation.


On Sun, Nov 17, 2019, 9:31 AM , <ch...@wbmfg.com> wrote:

  Yes, gross profit for a small operation may be pretty high, but it is that 
bottom line that counts.  Earnings as a percentage of gross revenue is the 
gauge.  >20% and you are probably OK.  Easy to fool yourself in a small 
operation.  I still fool myself.  

  Depreciation may be a paper only expense but if you really run a tight ship, 
you have a depreciation reserve account or sinking fund with enough cash in it 
to actually replace the equipment when time comes.  

  Pontificating a bit, not commenting about anyone in particular here; 

  I have created 37 businesses so far in my life.  I am almost to the point 
where I have a pretty good eye for income statements and balance sheets.  
Perfect financials are the best tool any business has.  

  Ignoring fundamentals is a good way to stay chained to a low performance 
company.  Like they say on shark tank, some businesses need to be taken out 
behind the woodshed and shot.  

  From: Ken Hohhof 
  Sent: Sunday, November 17, 2019 9:00 AM
  To: 'AnimalFarm Microwave Users Group' 
  Subject: Re: [AFMUG] tired of entitled streamers

  I think that’s a mistake WISPs often make, assuming you can apply 100% of 
revenue to paying off equipment cost.



  There’s labor, FCC licensing, insurance, bandwidth costs, tower rent, power, 
equipment maintenance, G&A costs, and the cost of capital to buy that equipment 
upfront.  And we find ourselves replacing or upgrading equipment every 3-5 
years, and there’s always the threat of subsidized overbuilding.  So yeah, you 
want to see a quick payback.



  As a rule of thumb I usually use 50% of revenue in payback calculations.



  Also, I don’t recall saying my customers have nowhere else to go.





  From: AF <af-boun...@af.afmug.com> On Behalf Of Matt Hoppes
  Sent: Sunday, November 17, 2019 9:48 AM
  To: AnimalFarm Microwave Users Group <af@af.afmug.com>
  Subject: Re: [AFMUG] tired of entitled streamers



  We also have started feeding micro sites with licensed links. 



  A Ubiquiti 11ghz link runs about $5,000. Even over 10 subscribers that’s only 
$500/subscriber or a break even on equipment after about a year if you are 
charging $50 or more a month for service. 



  We have micro sites where I’ve got:

  $5,000 in backhaul

  $2,500 in utility pole and power

  $5,000 in access equipment



  To service 10-15 homes 



  I still break even in a year or just slightly longer and am providing 50 
megabit service. 



  The 3ghz fed by licensed link sounds like an awesome money maker. But it will 
take a year until you see it. 



  You have to have a running sheet of amortizations and expenses and plan. 



  You just said earlier: your customers have nowhere else to go to. Why not 
provide excellent service at a reasonable cost?


  On Nov 17, 2019, at 10:25 AM, Ken Hohhof <af...@kwisp.com> wrote:

    If that’s all it costs you, kudos.



    But we’re running out of spectrum at many towers (there are other WISPs 
throughout our service  area), plus we also have to add backhaul capacity, and 
all that uses power so we need more batteries.  We’re having to run backhauls 
in licensed spectrum, even to micropops.  And we’re having to add “small cells” 
to get closer to customers.  Because with all the streaming we can’t have 
customers at low modulations, and to reach those customers who move to a low 
spot surrounded by trees, and to deal with spectrum exhaustion.  All this costs 
a lot more than $300.



    We have 3.65GHz sites fed via 11 GHz with 10 subscribers.  The only way 
that makes money is averaging over all our sites.  And still we can’t build 
enough micropops to get LOS to everyone who chooses to live down by a creek 
surrounded by trees.  Yesterday I checked photos from 3 of our towers to a 
prospective customer and the only thing we could see was a little of the peak 
of a 40 ft barn with big gaping holes in the roof that would be unsafe to walk 
on, and that was on an old micropop where we’re out of backhaul capacity to 
sell 20+ Mbps speeds (it’s actually fed via an SM from another tower, something 
we don’t do anymore).  They apparently bought the house from an elderly couple, 
at their previous house they had gigabit Metronet fiber.  Well, that was pretty 
sweet, maybe you shouldn’t have moved.



    Honestly, I think the only real, long-term solution to rural broadband is 
FTTH.  The problem of course is money.  And with several companies launching 
thousands of LEO satellites promising broadband for everyone, I think that will 
suppress even further any large investments in rural broadband.  Investors 
would also have to weigh how serious the mobile carriers are about rural fixed 
wireless, is it just marketing hype and lobbying to regulators as it has been 
in the past?



    I do find it ironic that we have low flush toilets, energy efficient 
appliances, LED light bulbs, alternate day lawn watering, and mandated fuel 
efficiency for vehicles, yet conspicuous consumption of Internet bandwidth 
seems to be our patriotic duty.  With all the content moving to streaming 
services like Disney+ and content being priced high to cable companies but 
disruptively low for streaming, it’s clear there won’t be a choice, traditional 
broadcast and cable TV is dying and everyone will have to get their TV via the 
Internet.  It’s like having to get a cellphone because there aren’t any 
payphones anymore, the train is leaving and you either buy a ticket or get left 
behind.  For awhile though, people do have a choice, you can still put up a TV 
antenna or get satellite TV.  It’s becoming 500 channels of crap though.



    Still, if you have gigabit fiber where you live now, maybe don’t move to 
Green Acres unless you really like doing country stuff.  Or at least cut down 
some of the damn trees.  Sheesh, miles  and miles of open fields, and then 75 
foot trees all around your house.





    From: AF <af-boun...@af.afmug.com> On Behalf Of Matt Hoppes
    Sent: Sunday, November 17, 2019 8:43 AM
    To: AnimalFarm Microwave Users Group <af@af.afmug.com>
    Subject: Re: [AFMUG] tired of entitled streamers



    I get that. But my point is - if this is truly a rural environment it costs 
maybe $300 to add another access point for capacity. 



    I just don’t see the point in penalizing customers when the cost to add 
capacity is so low. 


    On Nov 17, 2019, at 8:55 AM, Adam Moffett <dmmoff...@gmail.com> wrote:

      I would say it more nicely, but IMO there's a very valid point here.  
Having been at both a 100% rural WISP and an urban WISP running side by side 
with cable I can say that it's less stressful for you if the unsatisfied 
customers have a real option to leave.  It forces you to stay on top of your 
game, but also allows a pressure valve to release the customers you can never 
satisfy.  And wouldn't we all like to have only the low to median usage and 
non-complaining customers?  I don't see anything wrong with trying to 
strategically dis-incentivize the ones you don't want.

      In Darin's shoes the thing I'd try to remember is that the GB values are 
going to be a moving target trending ever upwards.  You'll have to evaluate and 
probably raise those GB allowances every year to keep the median customers 
satisfied and maintain that balance.

      -Adam



      On 11/16/2019 3:07 PM, Darin Steffl wrote:

        Matt, 



        You can simply go away. We have competitor wisp's and many have poor 
reviews. We simply do it best and have the highest Facebook ratings of any ISP. 



        We simply want to make heavy users pay more. Why should we raise prices 
for all customers when only a small percentage are the ones driving us to 
upgrade things? I'll take 5 average customers at 200gb per month over one 
customer using 1TB.



        You may be a tech guy but not understand business very well. The point 
of this is to drive away bad customers and keep good ones. Good customers will 
not be penalized with these plans. Fewer customers with the same amount of 
revenue means higher profit, plain and simple. 









        On Sat, Nov 16, 2019, 1:52 PM Matt Hoppes 
<mattli...@rivervalleyinternet.net> wrote:

          Wow. Yikes. If I was in your area you’d be driving me to start a 
competing ISP with you. 



          You’ll drive your users away. 



          Seriously. It doesn’t cost that much to upgrade a tower or backhaul 
to support more capacity. 


          On Nov 16, 2019, at 2:18 PM, Darin Steffl <darin.ste...@mnwifi.com> 
wrote:

            We're moving away from "truly unlimited" plans and going to 
unlimited with X amount of high-speed data between noon and midnight. 



            For example, we'll have plans with high-speed data amounts of 65, 
300, 600, 900, 1200, 1800GB a month with that data only being counted 12 hours 
each day. Outside noon to midnight, the data will not count to encourage them 
to shift large downloads to our off peak times. If they insist on streaming on 
4 devices during peak and using 100GB per day like some homes, their bill will 
be well over $250 a month. Here is our rural pricing for these proposed plans. 
Once they hit their threshold, they slow down to 1 mbps. We will never have 
overage charges so they're in full control of their cost. Either they lower 
their usage or pay more to continue the high usage. 



            What I call abusive usage continues to increase and I feel we need 
to have plans like these to make heavy users pay for the cost of us upgrading 
our gear earlier than planned for. These plans are also still way better than 
any satellite plan in terms of caps and latency. 





            35 Meg/65GB - $65

            25 Meg/300GB - $90 35 Meg/600GB - $110

            45 Meg/900GB - $130

            55 Meg/1,200GB - $150

            55-100 Meg/1,800GB - $200





            On Sat, Nov 16, 2019, 11:50 AM Nate Burke <n...@blastcomm.com> 
wrote:

              Give them what you sell them.  If they call in more than 3 times 
complaining then say 'you obviously can't provide them the experience they're 
expecting, and that you'll be out in a few days to remove the equipment.'  That 
should either silence them, or push them to hughesnet and they can see what 
being rural really means. 

              On 11/16/2019 11:31 AM, Ken Hohhof wrote:

                Anybody else losing their patience with streamers?



                The people who just moved from somewhere they had gigabit fiber 
to the middle of nowhere in a low spot surrounded by tons of trees, and say 
they stream all their TV on 3-4 screens at the same time.



                I want to yell at them, if you had affordable blazing fast 
Internet, and it’s that important to you, why did you move?  And if you had to 
move, why didn’t you move to a nice suburb with fiber or at least cable?  And 
why do you have to stream everything?  You could get satellite TV.  Yes, it’s 
expensive, get over it.  You could put up a TV antenna.  You could get DVDs by 
mail.  Or if moving to the country was so important, you could go out on the 
ATV or horse or snowmobile, or go hunting, or feed the chickens and mini goats. 
 If they’re streaming all the time, I have to suspect the reason for moving to 
Green Acres was to save on property taxes, and the reason for streaming is to 
avoid paying $200/month to DirecTV or DISH.



                It’s gotten so  bad, a significant number of prospective 
customers say they only want Internet to stream, anything else they can do on 
their phone.  And when a streaming subscription is sub $10 (or free with Amazon 
Prime), they’re thinking Internet is like shipping, it shouldn’t cost more than 
the item being delivered.



                I know, “OK boomer”.








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