Some time ago I built a web application in which we left room for users to enter a tagline, since most users struggled to come up with a tagline, we provided them with the following description:
A tagline is a slogan in which you state what your company/product/ service does or is and in what in differs from your competitors company/product/service. To me web2py is a 'web framework' and compared to its competitors I think it is very 'straightforward'. Kind regards, Annet.
