>> does it excite me or tempt me to try it.

+1 Joe

I really think the tagline should lead people into the idea of trying
the framework.  For instance,  to use Joe's example, 'A complete
framework and webserver on a stick', might intrigue me enough to try
it.

As marketeers we were always taught 'Attention, Interest, Desire,
Action'.  We should treat this exercise as a classic example of trying
to 'market' web2py,  not 'explain' it.

The tagline is the 'attention' part.  We then have to build 'interest'
in the next few sentences.

IMO the 'desire' to use the framework will only come after the
install.  We have to get to that point.

The idea that we should just 'sum up' the framework in a few words
misses the point. We should be grabbing the 'attention' with a
specific purpose!

-D

On Mar 17, 11:58 pm, Joe  Barnhart <joe.barnh...@gmail.com> wrote:
> Mike --
>
> I think if we are creating a tagline to differentiate web2py vs.
> django, we've already lost sight of the bigger war.
>
> As I said in my (deliberately provocative) statement, every web
> framework ever created could claim "productivity" by the inherent
> "design" of the framework.  There's nothing in that statement that
> even begins to convey the power of web2py, nor does it excite me or
> tempt me to try it.
>
> On the other hand, the fact I could run it by simply downloading it
> onto a memory stick DID tempt me to try it.  I was amazed and
> intrigued by a complete web development framework that could live on a
> stick and be made to run on any windoze, linux or mac computer.
>
> A claim of "productive" is the emptiest statement we could possibly
> make for web2py.  Let's try to focus on advantages unique to web2py
> and see if we can't recruit more converts.
>
> -- Joe B.
>
> On Mar 17, 6:19 am, mwolfe02 <michael.joseph.wo...@gmail.com> wrote:
>
> > > IMNSHO, "Productivity by Design" sucks.
>
> > > It is vague, wishy-washy, and banal.  It could be said of every web
> > > development tool from Apache to Zope.  It fails to capture any of
> > > web2py's essential advantages.
>
> > I disagree.  I think it speaks to the very thing that sets web2py
> > apart from every other Python framework. That "thing" is Massimo's
> > _design_ decision that "Don't Repeat Yourself" trumps "Explicit is
> > Better than Implicit".
>
> > Django in particular celebrates the fact that it strives to follow the
> > rule "Explicit is Better than Implicit" above all others.  It's a good
> > rule to follow.  There's nothing wrong with following it.  It just
> > means that you end up repeating yourself an awful lot when you build a
> > web application because you do a lot of the same things over and over.
>
>

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