Is Jon Stewart a realistic replacement for Dave?  Would he even want it?


On Tuesday, August 21, 2012 9:22:04 PM UTC+1, PGage wrote:
>
> On Tue, Aug 21, 2012 at 12:55 PM, David Bruggeman 
> <[email protected]<javascript:>
> > wrote:
>
>> So is it possible that ABC could lose eyeballs in the 11:35-12:05 slot 
>> but gain revenue, due to differences in ad rates?  I'm inferring as much 
>> from the piece.
>>
>> I think this also marks the first mention I've seen where Fallon is 
>> mentioned as a replacement for Leno.  Sure, it's highly speculative, but 
>> worth noting all the same.
>>
>
> I was noting the same thing - this seems to be an early signal that the 
> network late night line up will soon be, probably before the next 
> presidential election: Kimmel, Fallon and Ferguson(?). I think you have to 
> like ABC's chances with that lineup. 
>
> So, not only might ABC be ahead financially with this move even if they 
> have lower overall ratings, due to better traction with the demo, but they 
> are giving themselves a head start in the next iteration (this is alluded 
> to in the piece).
>
> I know there are a lot of Ferguson-lovers on this list, but if I were CBS 
> I would be thinking seriously about who to bring in after Dave retires. 
> Assuming late night broadcast television is still a relevant profit center 
> in 3 years (and I know many suspect it will not be), they might want to 
> bring in someone with more built-in appeal to do battle with JK, who by 
> then will have a huge head start.
>

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