On Tue, Aug 21, 2012 at 12:55 PM, David Bruggeman <[email protected]> wrote:
> So is it possible that ABC could lose eyeballs in the 11:35-12:05 slot but > gain revenue, due to differences in ad rates? I'm inferring as much from > the piece. > > I think this also marks the first mention I've seen where Fallon is > mentioned as a replacement for Leno. Sure, it's highly speculative, but > worth noting all the same. > I was noting the same thing - this seems to be an early signal that the network late night line up will soon be, probably before the next presidential election: Kimmel, Fallon and Ferguson(?). I think you have to like ABC's chances with that lineup. So, not only might ABC be ahead financially with this move even if they have lower overall ratings, due to better traction with the demo, but they are giving themselves a head start in the next iteration (this is alluded to in the piece). I know there are a lot of Ferguson-lovers on this list, but if I were CBS I would be thinking seriously about who to bring in after Dave retires. Assuming late night broadcast television is still a relevant profit center in 3 years (and I know many suspect it will not be), they might want to bring in someone with more built-in appeal to do battle with JK, who by then will have a huge head start. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
