I would argue that engineers and good people in general tend to dismiss marketing instinctively because marketing is heavily abused and mostly serves unworthy goals of selling "crap".
The primary goal of marketing is to sell _anything_ without regard to its value and it is largely based on 'mind programming' techniques. It definitely can serve to promote worthy things, but it is too damn hard to find such example. Just for fun please read "The New Doublespeak: No One Knows What Anyone's Saying Anymore" by William Lutz or listen to its audio version. http://search.barnesandnoble.com/booksearch/isbninquiry.asp?userid=2X524RZD5A&isbn=0060928395 --- Leonardo Quijano Vincenzi <[EMAIL PROTECTED]> wrote: > Nahh.. I'm not talking about hiring practices. I'm > talking about good > corporate stuff that's useful, such as marketing, > and that sometimes > gets discarded by us engineers. > > Just to remind people there's more to computing that > programming ;). > Konstantin Ignatyev PS: If this is a typical day on planet earth, humans will add fifteen million tons of carbon to the atmosphere, destroy 115 square miles of tropical rainforest, create seventy-two miles of desert, eliminate between forty to one hundred species, erode seventy-one million tons of topsoil, add 2,700 tons of CFCs to the stratosphere, and increase their population by 263,000 Bowers, C.A. The Culture of Denial: Why the Environmental Movement Needs a Strategy for Reforming Universities and Public Schools. New York: State University of New York Press, 1997: (4) (5) (p.206) --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
