Konstantin Ignatyev wrote:
I would argue that engineers and good people in
general tend to dismiss marketing instinctively
because marketing is heavily abused and mostly serves
unworthy goals of selling "crap".
The primary goal of marketing is to sell _anything_
without regard to its value and it is largely based on
'mind programming' techniques. It definitely can serve
to promote worthy things, but it is too damn hard to
find such example.
Argghhhh!! Not at all!!!
The primary goal of marketing and sales is to be mediators of
information. A marketman or a salesman is a mover of information from a
source "the producer of a good" to a destiny "the buyer". Same with
publicists and such. An effective marketer connects needs of people with
the supplied goods and services, and tries to find the best match of
those since it increases his commission (the sales). He also tries to
"transform" information from a technical and complex language (usually
the provider's one, but some "consumers" also have their jargon) to
something more appropiate to end users.
Now, as for abuse, there is abuse and hype everywhere. It's not just a
monopoly of sales-related areas. For example, I would consider
"tech-frenzy" an abuse of technical capabilities. You know, all those
technology projects that exist in companies just because engineers like
to code, and not because they actually create some value?
That's abuse too. That's why I prefer the term "open source" over "free
software". Nobody cares if software is free, unless we can prove it
actually provides value to society!
Now, back to the point, look at what the Firefox people did. Look at
what some Linux projects do. They're not afraid of good and healthy
marketing ;). I'm not saying that every Tapestry committer has to pay a
full page New York Times ad. I'm just saying, let's make the framework
more tasty to the developer masses without compromising technical
quality. It can be done.
--
Ing. Leonardo Quijano Vincenzi
DTQ Software
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