Well, it is old saying to "the road to hell is paved
with good intentions".

For the 'idea' of marketing there is the healthy
reality check:

   Lets turn on TV and count how many advertisements
fall into category of "crap" and how many "do provide
information", same exercise might be repeated with a
magazine, newspaper etc.

The next step is to recognize mind programming or
'framing' techniques:

- image of a slim sexy person chewing fast food -
framing fast food as healthy; 
- image of 'cool' persons drinking various not so
healthy drinks - framing cheap unhealthy drinks as
'cool' for super profits; 
- pest control - lawn poisoning;

list goes on and on. 


And yes, your example of Firefox ad page is the rare
example of good marketing. I wish there were more of
such. 



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