>>>>> "TVD" == Theo Van Dinter <[EMAIL PROTECTED]> writes:
TVD> really spam", I'm satisfied that it's not). However, the newsletters TVD> sometimes get trapped by anti-spam tools, and some users (for various TVD> reasons) like to report the messages as spam. The standard bulk email TVD> set of issues... Yes, there are many new (and many *really* bad) filters out there that tag things as spam. There are a lot of people that just automatically report whatever their filter decides is spam as spam via spamcop or some other mechanism. Many of these filters have reporting tools built-in, and they carpet-bomb the complaints rather than using a sensible approach like the abuse.net database or even via spamcop. TVD> The question is: What can non-spam bulk mailers do to show that they're TVD> acting responsibly/help avoid being called spammers? Pretty much nothing. I've had some dolt claim I'm a spammer just because some Klez virus sent an email claiming to be them to my company autoresponder, which dutifully sent them the message it was told to. I get spam complaints from people who get a list signup confirmation message. TVD> As an example, things I was thinking about were: TVD> - Choose good 'from' addresses Which should be a working return address, too... TVD> - Choose descriptive and non-spammy-looking subjects Hard to do, since the spammers are starting to adapt to the "good" rules found in SA -- dates, "Newsletter", etc. TVD> - Include clear information about why the person is receiving the TVD> newsletter and how to change their preferences. SA will flag some of these as "excuses". Many people will disbelieve them anyway. TVD> - Make sure the hosts sending the mail have proper PTR (DNS) records TVD> - Make sure that the PTR records resolve to the appropriate domain TVD> - Handle out-of-band unsubscribe requests quickly, and respond when TVD> finished (and explain that there may be some messages sent before TVD> the unsubscribe, but waiting to be delivered...) All good, but doesn't do squat to help your "we're not spammers" defense when dealing with the likes that hang out on SPAM-L. Basically, if you do any quantity of bulk mail, some (possibly significant) subset of the world will consider you to be a spammer no matter what you do, unless you're 100% *confirmed* opt-in with all records to prove it. -- =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Vivek Khera, Ph.D. Khera Communications, Inc. Internet: [EMAIL PROTECTED] Rockville, MD +1-240-453-8497 AIM: vivekkhera Y!: vivek_khera http://www.khera.org/~vivek/ ------------------------------------------------------- This sf.net email is sponsored by: With Great Power, Comes Great Responsibility Learn to use your power at OSDN's High Performance Computing Channel http://hpc.devchannel.org/ _______________________________________________ Spamassassin-talk mailing list [EMAIL PROTECTED] https://lists.sourceforge.net/lists/listinfo/spamassassin-talk
