To summarize the latest improvements and modifications to the `:export' attribute...
The attribute supports one or more elements separated by a space. Each element can be any of the following signs: "*" (export only the content), "-" (do not export), "=" (export the rest normally), "=*" (export the rest, but only the content), "=-" (do not export the rest). Additionally, backend names can be given explicitly, alone or accompanied by the "*" or "-" signs, that is (where "backend" equals the name of the backend): backend: export normally for that backend and its derived backends; backend-: do not export for that backend or its derived backends. backend*: export only the content for that backend and its derived backends. Some examples with valid combinations: @foo[:export *]{lorem ipsum} ==> export only the content @foo[:export -]{lorem ipsum} ==> do not export @foo[:export latex-]{lorem ipsum} ==> do not export to LaTeX @foo[:export latex- html* =]{lorem ipsum} ==> do not export to LaTeX, export only the content to html and export the rest normally. @foo[:export latex =*]{lorem ipsum} ==> export normally to LaTeX but export only the content to the rest @foo[:export latex =-]{lorem ipsum} ==> export normally to LaTeX and not export to the rest And below is a complete example based on a possible use case that Max had exposed: ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ To see a demo of the Fairlight CMI, watch @@[:export html =-]{this video} @@[:export html-]{[[https://www.youtube.com/watch?v=am0GBuS_7cE][this video]]} with Peter Vogel. #+begin_export html <iframe width="560" height="315" src="https://www.youtube.com/embed/am0GBuS_7cE?si=X7pghJhtdfOT1hby" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> #+end_export ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━