>>You look a a chart containing "unit price," "expected unit sales at this
>>price" , "expected unit cost at this price" and select a
>>selling price based on maximizing the difference between expected total
>>revenues and expected total costs.
>Ah, but "expectations" can be tricky to manage and even trickier to meet.
NO ONE 'manages' a free market, or mandates certain 'expectations' be met.
Last time that was tried... let's see... the Union of Soviet Socialist
Republics. Oops, my bad: out of business since '91.
You want to be an entrepreneur in a free-market capitalist society? 'Taking a
Chance' is kinda fundamental to the whole concept.
Set your prices too high? You lose
Set your prices too low? You lose.
Set your prices just right? You win.
Simple, no?
MCM
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