Erin, I agree. In McDonough's language, I think he
would consider a Prius to be "less bad," which as he
says is "not GOOD, it's just less bad." His framework
for redesign of buildings and products is much more
comprehensive and radical than a hybrid automobile
design. He tries to design buildings which "act like
trees," meaning they perform similar ecological
functions, like producing energy from the sun and
cleaning wastewater. And he advocates using
industrial waste products as "nutrients" for new
industrial processes -- in essence, creating
biogeochemical cycles for industrial products and
wastes (i.e., cradle to cradle, instead of cradle to
grave, grave being a landfill). He's not your run of
the mill carbon footprint/offset guy.
-Emilie
Emilie Stander
Postdoctoral Associate
--- Erin Scheessele <[EMAIL PROTECTED]> wrote:
> Bob,
> You say "McDonough is like the Toyota ads...".
> Having read Cradle to Cradle, I really don't see how
> your simile is
> valid. I don't think the Prius even approaches what
> McDonough is
> calling for in his call for a redesign.. in fact, I
> think he would
> say the Prius is just efficiency which is a bad
> thing... just slowing/
> prolonging the inevitable. I love McDonough's
> extrapolation of
> "efficiency"... would you want an efficient Nazi?
> Would efficient sex
> be a good thing? No to both.
> If you came away from Cradle to Cradle thinking the
> Prius is the
> answer called for in the book, then you need to read
> it again.
>
> From a Prius driver, (efficient but sadly not
> effective)
>
> Erin A. Scheessele
> Visiting Assistant Professor of Biology
> Willamette University
> [EMAIL PROTECTED]
>
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