McDonough is like the Toyota ads that would seduce me into trading in
my 1994, 30 mpg Prism for a brand new Prius. Considering the
quantities of non-renewable natural resources that are extracted,
transported and transformed into a new car (and the amount of Nature
that is destroyed in its wake), I would have to own the Prius for
over 50 years to "pay back" that resource debt and generate any net
improvement in my environmental footprint.
Young people love (and have taught me the power of) You-Tube. Have
them watch this short spot, "The Story of Stuff," to see what I
mean... http://www.youtube.com/watch?v=OqZMTY4V7Ts
- Bob Fireovid
W. McDonough and M. Braungart's Cradle to Cradle: Remaking the way we make
things (2002) might be interesting for your summer reading list. They
suggest a proactive approach to environmental issues that is refreshing,
maybe even hopeful.
