Sijie,

What is the next best step here? How should we present this so that it can get 
a vote if it makes sense to proceed on?

I’d be happy to contribute as a technical writer as well.

I think we have all the contributors we need listed here in this thread to make 
this happen quickly once it is approved.

Thanks!

> On Feb 10, 2021, at 9:24 AM, Jonathan Ellis <jbel...@gmail.com> wrote:
> 
> I'd also like to figure out how we can get the TGI Pulsar videos featured
> more prominently.  Those are really well done.
> 
> On Wed, Feb 10, 2021 at 3:58 AM Sijie Guo <guosi...@gmail.com> wrote:
> 
>> Thanks, everyone for the input!
>> 
>> I think there are two different things mixing together here. One is the
>> improvement on the documentation which provides more information about use
>> cases and makes the Pulsar documentation site more searchable; the other
>> one is what content to be hosted on the project side.
>> 
>> I would suggest separating these two things in the discussion.
>> 
>> For the first part of the improvement, I think it is a great idea to have a
>> better "Get Started" section to include "Use Cases". Jennifer, Huanli, and
>> Yu are the main committers driving the development of the documentation.
>> They can provide some of the insights from a technical writing perspective.
>> 
>>> Clean up the header by folding Clients, REST APIs, and Cli into Docs
>> 
>> One of the reasons that why "Clients, REST APIs, and CLI" are added to the
>> menu, not the sidebar is due to the limitation of the documentation
>> framework we are using. If there is a way to improve this, that would be
>> great.
>> 
>> - Sijie
>> 
>> 
>> On Tue, Feb 9, 2021 at 3:02 PM Jonathan Ellis <jbel...@gmail.com> wrote:
>> 
>>> You're right, Kafka does a really good job here.  Here's a proposal along
>>> those lines:
>>> 
>>> 1. Add a Get Started section to the site modeled on Kafka's
>>>   a. Introduction
>>>   b. Quickstart
>>>   c. Use cases -- this would be a blog-like section
>>> 
>>> Not included:
>>>   d. books&papers and podcasts we can ignore for now
>>>   e. videos we could do but I feel like it's hard to create an objective
>>> measure for what should be included, Kafka uses ratings from Kafka Summit
>>> and I don't think we have something similar.  As an alternative we could
>>> just link the most recent full Pulsar Summit archive.
>>> 
>>> 2. Clean up the header by folding Clients, REST APIs, and Cli into Docs
>>> (Clients is already just a deep link to a docs page)
>>> 
>>> 3. Rename Blog to Announcements
>>> 
>>> 4. Remove Community -> Resources as obsoleted by the new Get Started
>>> 
>>> I'm happy to volunteer to draft content for the new Get Started sections.
>>> 
>>> 
>>> 
>>> On Tue, Feb 9, 2021 at 3:45 PM Joshua Odmark <joshua.odm...@gmail.com>
>>> wrote:
>>> 
>>>> For me this gets into a bigger issue. That issue for me is that right
>>> now,
>>>> I need to visit half a dozen sites to get the full picture of Pulsar.
>>>> 
>>>> Putting content like this on a separate site and linking to it from
>>> Pulsar
>>>> doesn’t create the proper journey in my mind.
>>>> 
>>>> I don’t know if it should be necessarily in the blog or not, but I
>> think
>>>> it makes sense to create an entirely new section of the Pulsar website,
>>>> similar to how Kafka’s does it. Take the concept of Resources, but turn
>>> it
>>>> into a journey and put the content right on the Pulsar website.
>> Possibly
>>>> get rid of the blog and name it something more precise if the wish was
>> to
>>>> focus on specific project releases and milestones.
>>>> 
>>>> Part of what is missing is just words on a page for SEO value at the
>> end
>>>> of the day.
>>>> 
>>>> My two cents would be to build out the Resources section to have unique
>>>> content on pulsar.apache.org <http://pulsar.apache.org/> and have it
>>> take
>>>> a 'Getting Started' approach.
>>>> 
>>>>> On Feb 9, 2021, at 1:13 PM, Jonathan Ellis <jbel...@gmail.com>
>> wrote:
>>>>> 
>>>>> I agree that SEO is an important aspect here.
>>>>> 
>>>>> When I google [apache pulsar use cases], here are the top ten, with
>>>> actual
>>>>> case studies marked with *.  (If I leave out Apache, the results are
>>>>> similar but a Confluent article creeps into the top 5.)
>>>>> 
>>>>> 1. kesque.com 7 Reasons We Chose Apache Pulsar
>>>>> 2. *InfoQ article on Iterable
>>>>> 3. DataBricks Spark Summit session on Pulsar
>>>>> 4. *StreamNative blog post on Yahoo! Japan
>>>>> 5. StreamNative blog post on Pulsar vs Kafka
>>>>> 6. pulsar.apache.org/blog
>>>>> 7. pulsar.apache.org/resources
>>>>> 8. manning.com introduction to Apache Pulsar in Action
>>>>> 9. xenonstack.com The Ultimate Guide to Apache Pulsar
>>>>> 10. *medium.com  Why Nutanix Beam went ahead with Apache Pulsar
>>>>> 
>>>>> So 3 of the top 10 are actual case studies.  That's not great.  We
>> want
>>>>> people looking for proof that Pulsar is ready for mainstream use to
>> be
>>>> able
>>>>> to easily find relevant use cases.
>>>>> 
>>>>> Fortunately, Google already recognizes that the Apache Pulsar web
>> site
>>>>> should rank highly here, so the easiest way (the only realistic way?)
>>> for
>>>>> us to fix this is to post them ourselves.
>>>>> 
>>>>> 
>>>>> On Mon, Feb 8, 2021 at 1:02 PM Devin Bost <devin.b...@gmail.com>
>>> wrote:
>>>>> 
>>>>>> Hi Jonathan,
>>>>>> 
>>>>>> Thanks for giving thought to this subject. I think we can all agree
>>> that
>>>>>> increasing public awareness of the momentum and community strength
>>>> behind
>>>>>> Pulsar is a common goal among members of the Pulsar community. I'm
>>> sure
>>>>>> many of us have run into similar challenges with increasing adoption
>>> of
>>>>>> Pulsar.
>>>>>> 
>>>>>> I personally have had success with my videos on Pulsar, but I found
>>> that
>>>>>> broadcasting my videos to a wide list of channels was critical to
>>>> getting
>>>>>> good visibility. (My video where I put the most effort into
>>>> broadcasting on
>>>>>> numerous channels by leveraging Pulsar’s integration capabilities
>> with
>>>>>> other technologies was by far my most viewed Pulsar video.)
>>>>>> 
>>>>>> I think at this point the question is more a matter of how to best
>>>>>> accomplish increasing visibility of Pulsar in the market.
>>>>>> 
>>>>>> I wonder if we can get some input from an SEO / web marketing expert
>>> on
>>>>>> this subject.
>>>>>> 
>>>>>> --
>>>>>> Devin G. Bost
>>>>>> 
>>>>>> On Mon, Feb 8, 2021, 10:17 AM Jonathan Ellis <jbel...@gmail.com>
>>> wrote:
>>>>>> 
>>>>>>> I checked the ASF mail archives to make sure this went through and
>>>>>> realized
>>>>>>> that somehow gmail stripped all paragraphing from my reply.  Trying
>>>>>> again:
>>>>>>> 
>>>>>>> I thank Sijie for the comment on my pull request [1].  I’m
>> following
>>> up
>>>>>>> here because I think this is the kind of discussion best suited for
>>> the
>>>>>>> mailing list.  As I understand it, Sijie's core objection is,
>>>>>>> 
>>>>>>> “Currently, the community is trying to make the project blog focus
>> on
>>>>>>> project updates such as releases, milestones, and etc, to keep it
>>> stay
>>>>>>> focused on the project itself.”
>>>>>>> 
>>>>>>> I’m relatively new to Apache Pulsar, so I’m not sure if this
>>>> represents a
>>>>>>> formal decision by the PMC, or just “the way we’ve done things.”
>>>> Either
>>>>>>> way, I hope it's okay to revisit it.
>>>>>>> 
>>>>>>> In my conversations so far with users and potential users of
>> Pulsar,
>>> I
>>>>>> have
>>>>>>> found that our biggest weakness is a perceived lack of maturity.
>> The
>>>>>> best
>>>>>>> way to fix this is to get more visibility on the people who are
>>> already
>>>>>> out
>>>>>>> there, successfully using Pulsar to solve interesting problems.
>>>> “Heavy”
>>>>>>> articles written up at outlets like InfoQ have their place, but so
>> do
>>>>>>> smaller posts like this one that can be produced quickly for a
>> large
>>>>>>> variety of use cases.  We need depth *and* breadth.  This will let
>> us
>>>>>>> establish the perception that Pulsar is for everyone, not just
>>>> “experts.”
>>>>>>> 
>>>>>>> Incorporating use cases on Pulsar’s own blog lets us take advantage
>>> of
>>>>>> one
>>>>>>> of our biggest marketing assets.  We want newcomers to get the
>>>> impression
>>>>>>> as soon as possible that *obviously*, lots of people use Pulsar
>>>>>>> successfully. This is also important for attracting new
>> contributors
>>> as
>>>>>>> they see this is something growing and relevant to their interests.
>>> If
>>>>>>> they have to go digging for that information elsewhere, we’ve
>> already
>>>>>> lost
>>>>>>> the attention span of a significant number of potential users and
>>>>>>> contributors.
>>>>>>> 
>>>>>>> What does the rest of the community think about this?
>>>>>>> 
>>>>>>> [1] https://github.com/apache/pulsar/pull/9463
>>>>>>> 
>>>>>>> On Fri, Feb 5, 2021 at 1:06 PM Jonathan Ellis <jbel...@gmail.com>
>>>> wrote:
>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> *I thank Sijie for the comment on my pull request [1].  I’m
>>> following
>>>>>> up
>>>>>>>> here because I think this is the kind of discussion best suited
>> for
>>>> the
>>>>>>>> mailing list.  As I understand it, Sijie's core objection
>>>>>> is,“Currently,
>>>>>>>> the community is trying to make the project blog focus on project
>>>>>> updates
>>>>>>>> such as releases, milestones, and etc, to keep it stay focused on
>>> the
>>>>>>>> project itself.”I’m relatively new to Apache Pulsar, so I’m not
>> sure
>>>> if
>>>>>>>> this represents a formal decision by the PMC, or just “the way
>> we’ve
>>>>>> done
>>>>>>>> things.”  Either way, I hope it's okay to revisit it.In my
>>>>>> conversations
>>>>>>> so
>>>>>>>> far with users and potential users of Pulsar, I have found that
>> our
>>>>>>> biggest
>>>>>>>> weakness is a perceived lack of maturity. The best way to fix this
>>> is
>>>>>> to
>>>>>>>> get more visibility on the people who are already out there,
>>>>>> successfully
>>>>>>>> using Pulsar to solve interesting problems.  “Heavy” articles
>>> written
>>>>>> up
>>>>>>> at
>>>>>>>> outlets like InfoQ have their place, but so do smaller posts like
>>> this
>>>>>>> one
>>>>>>>> that can be produced quickly for a large variety of use cases.  We
>>>> need
>>>>>>>> depth *and* breadth.  This will let us establish the perception
>> that
>>>>>>> Pulsar
>>>>>>>> is for everyone, not just “experts.”Incorporating use cases on
>>>> Pulsar’s
>>>>>>> own
>>>>>>>> blog lets us take advantage of one of our biggest marketing
>> assets.
>>>> We
>>>>>>>> want newcomers to get the impression as soon as possible that
>>>>>>> *obviously*,
>>>>>>>> lots of people use Pulsar successfully. This is also important for
>>>>>>>> attracting new contributors as they see this is something growing
>>> and
>>>>>>>> relevant to their interests.  If they have to go digging for that
>>>>>>>> information elsewhere, we’ve already lost the attention span of a
>>>>>>>> significant number of potential users and contributors.What does
>> the
>>>>>> rest
>>>>>>>> of the community think about this?[1]
>>>>>>>> https://github.com/apache/pulsar/pull/9463
>>>>>>>> <https://github.com/apache/pulsar/pull/9463>*
>>>>>>>> 
>>>>>>>> On Wed, Feb 3, 2021 at 5:18 PM Jonathan Ellis <jbel...@gmail.com>
>>>>>> wrote:
>>>>>>>> 
>>>>>>>>> Hi all,
>>>>>>>>> 
>>>>>>>>> I'd love to see more content on the Apache Pulsar blog showing
>> how
>>>>>> much
>>>>>>>>> traction this project and community have gotten recently.  To
>> that
>>>>>> end,
>>>>>>>>> I've started collecting quick "five minute interview" use cases
>> and
>>>>>> I've
>>>>>>>>> submitted a PR for the first.  Looking forward to getting more
>>>>>> finished
>>>>>>> up!
>>>>>>>>> 
>>>>>>>>> --
>>>>>>>>> Jonathan Ellis
>>>>>>>>> co-founder, http://www.datastax.com
>>>>>>>>> @spyced
>>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> --
>>>>>>>> Jonathan Ellis
>>>>>>>> co-founder, http://www.datastax.com
>>>>>>>> @spyced
>>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> --
>>>>>>> Jonathan Ellis
>>>>>>> co-founder, http://www.datastax.com
>>>>>>> @spyced
>>>>>>> 
>>>>>> 
>>>>> 
>>>>> 
>>>>> --
>>>>> Jonathan Ellis
>>>>> co-founder, http://www.datastax.com
>>>>> @spyced
>>>> 
>>>> 
>>> 
>>> --
>>> Jonathan Ellis
>>> co-founder, http://www.datastax.com
>>> @spyced
>>> 
>> 
> 
> 
> -- 
> Jonathan Ellis
> co-founder, http://www.datastax.com
> @spyced

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