On Tue, Feb 9, 2021 at 5:02 PM Jonathan Ellis <jbel...@gmail.com> wrote:

> You're right, Kafka does a really good job here.  Here's a proposal along
> those lines:
>
> 1. Add a Get Started section to the site modeled on Kafka's
>    a. Introduction
>    b. Quickstart
>    c. Use cases -- this would be a blog-like section
>

Being involved with more than one message product / technology over here at
TIBCO, we've wrestled with some of these things ourselves.

I'll share some of our thoughts for potential consideration.

We settled on sort of a phased approach.  We took what used to be a "Quick
Start" and sort of ditched it because we didn't really feel it was a "Quick
Start" but more of a product demo (at least what we are doing - that's the
context here).  What we finally settled on is kicking things off with
"Taking XYZ for a Test Drive" (like a car - you're checking it out and
trying to see if it's worth getting involved more).

The intent was that this would quickly show you some working examples,
right away, with the intent of getting you hooked enough to go a little
further (and then some more, and then even more).  The goal is to have some
success after the first 5 or so minutes to demonstrate this is worth
spending more time on ("Nice, someone cared enough to make this install
well, I know my installation works, and I'm seeing some actual results
running right here on my system").  That leads to some more in-depth
examples, which then draws you into the sample code, etc.  At that point
you're ready to make a few changes, re-build the samples and see your
changes work.  Each phase is a little more time investment on the part of
the new user but each individual "step" is designed to give you a payoff to
justify going a little deeper and spending a little more time with the
technology.  And then, by lunch, you're hooked ;)

The fear is that with only the "cost" of a download, there's not a lot of
user commitment and if the user encounters friction, they are likely to
bail and move on to something else; we want to keep reinforcing whatever
they are looking at is worth spending a little more time step-by-step.

The nice thing is that you can roll this out section by section and still
get value from even the very first step.


-- 


Chris Herzog Messaging Engineering Team | O 630 300 7718 | M 815 263 3764 |
www.tibco.com

<http://www.tibco.com/>

Reply via email to