Hi Jonathan,

Thanks for giving thought to this subject. I think we can all agree that
increasing public awareness of the momentum and community strength behind
Pulsar is a common goal among members of the Pulsar community. I'm sure
many of us have run into similar challenges with increasing adoption of
Pulsar.

I personally have had success with my videos on Pulsar, but I found that
broadcasting my videos to a wide list of channels was critical to getting
good visibility. (My video where I put the most effort into broadcasting on
numerous channels by leveraging Pulsar’s integration capabilities with
other technologies was by far my most viewed Pulsar video.)

I think at this point the question is more a matter of how to best
accomplish increasing visibility of Pulsar in the market.

I wonder if we can get some input from an SEO / web marketing expert on
this subject.

--
Devin G. Bost

On Mon, Feb 8, 2021, 10:17 AM Jonathan Ellis <jbel...@gmail.com> wrote:

> I checked the ASF mail archives to make sure this went through and realized
> that somehow gmail stripped all paragraphing from my reply.  Trying again:
>
> I thank Sijie for the comment on my pull request [1].  I’m following up
> here because I think this is the kind of discussion best suited for the
> mailing list.  As I understand it, Sijie's core objection is,
>
> “Currently, the community is trying to make the project blog focus on
> project updates such as releases, milestones, and etc, to keep it stay
> focused on the project itself.”
>
> I’m relatively new to Apache Pulsar, so I’m not sure if this represents a
> formal decision by the PMC, or just “the way we’ve done things.”  Either
> way, I hope it's okay to revisit it.
>
> In my conversations so far with users and potential users of Pulsar, I have
> found that our biggest weakness is a perceived lack of maturity.  The best
> way to fix this is to get more visibility on the people who are already out
> there, successfully using Pulsar to solve interesting problems.  “Heavy”
> articles written up at outlets like InfoQ have their place, but so do
> smaller posts like this one that can be produced quickly for a large
> variety of use cases.  We need depth *and* breadth.  This will let us
> establish the perception that Pulsar is for everyone, not just “experts.”
>
> Incorporating use cases on Pulsar’s own blog lets us take advantage of one
> of our biggest marketing assets.  We want newcomers to get the impression
> as soon as possible that *obviously*, lots of people use Pulsar
> successfully. This is also important for attracting new contributors as
> they see this is something growing and relevant to their interests.  If
> they have to go digging for that information elsewhere, we’ve already lost
> the attention span of a significant number of potential users and
> contributors.
>
> What does the rest of the community think about this?
>
> [1] https://github.com/apache/pulsar/pull/9463
>
> On Fri, Feb 5, 2021 at 1:06 PM Jonathan Ellis <jbel...@gmail.com> wrote:
>
> >
> >
> >
> >
> >
> >
> > *I thank Sijie for the comment on my pull request [1].  I’m following up
> > here because I think this is the kind of discussion best suited for the
> > mailing list.  As I understand it, Sijie's core objection is,“Currently,
> > the community is trying to make the project blog focus on project updates
> > such as releases, milestones, and etc, to keep it stay focused on the
> > project itself.”I’m relatively new to Apache Pulsar, so I’m not sure if
> > this represents a formal decision by the PMC, or just “the way we’ve done
> > things.”  Either way, I hope it's okay to revisit it.In my conversations
> so
> > far with users and potential users of Pulsar, I have found that our
> biggest
> > weakness is a perceived lack of maturity. The best way to fix this is to
> > get more visibility on the people who are already out there, successfully
> > using Pulsar to solve interesting problems.  “Heavy” articles written up
> at
> > outlets like InfoQ have their place, but so do smaller posts like this
> one
> > that can be produced quickly for a large variety of use cases.  We need
> > depth *and* breadth.  This will let us establish the perception that
> Pulsar
> > is for everyone, not just “experts.”Incorporating use cases on Pulsar’s
> own
> > blog lets us take advantage of one of our biggest marketing assets.  We
> > want newcomers to get the impression as soon as possible that
> *obviously*,
> > lots of people use Pulsar successfully. This is also important for
> > attracting new contributors as they see this is something growing and
> > relevant to their interests.  If they have to go digging for that
> > information elsewhere, we’ve already lost the attention span of a
> > significant number of potential users and contributors.What does the rest
> > of the community think about this?[1]
> > https://github.com/apache/pulsar/pull/9463
> > <https://github.com/apache/pulsar/pull/9463>*
> >
> > On Wed, Feb 3, 2021 at 5:18 PM Jonathan Ellis <jbel...@gmail.com> wrote:
> >
> >> Hi all,
> >>
> >> I'd love to see more content on the Apache Pulsar blog showing how much
> >> traction this project and community have gotten recently.  To that end,
> >> I've started collecting quick "five minute interview" use cases and I've
> >> submitted a PR for the first.  Looking forward to getting more finished
> up!
> >>
> >> --
> >> Jonathan Ellis
> >> co-founder, http://www.datastax.com
> >> @spyced
> >>
> >
> >
> > --
> > Jonathan Ellis
> > co-founder, http://www.datastax.com
> > @spyced
> >
>
>
> --
> Jonathan Ellis
> co-founder, http://www.datastax.com
> @spyced
>

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