I'd also like to figure out how we can get the TGI Pulsar videos featured
more prominently.  Those are really well done.

On Wed, Feb 10, 2021 at 3:58 AM Sijie Guo <guosi...@gmail.com> wrote:

> Thanks, everyone for the input!
>
> I think there are two different things mixing together here. One is the
> improvement on the documentation which provides more information about use
> cases and makes the Pulsar documentation site more searchable; the other
> one is what content to be hosted on the project side.
>
> I would suggest separating these two things in the discussion.
>
> For the first part of the improvement, I think it is a great idea to have a
> better "Get Started" section to include "Use Cases". Jennifer, Huanli, and
> Yu are the main committers driving the development of the documentation.
> They can provide some of the insights from a technical writing perspective.
>
> > Clean up the header by folding Clients, REST APIs, and Cli into Docs
>
> One of the reasons that why "Clients, REST APIs, and CLI" are added to the
> menu, not the sidebar is due to the limitation of the documentation
> framework we are using. If there is a way to improve this, that would be
> great.
>
> - Sijie
>
>
> On Tue, Feb 9, 2021 at 3:02 PM Jonathan Ellis <jbel...@gmail.com> wrote:
>
> > You're right, Kafka does a really good job here.  Here's a proposal along
> > those lines:
> >
> > 1. Add a Get Started section to the site modeled on Kafka's
> >    a. Introduction
> >    b. Quickstart
> >    c. Use cases -- this would be a blog-like section
> >
> > Not included:
> >    d. books&papers and podcasts we can ignore for now
> >    e. videos we could do but I feel like it's hard to create an objective
> > measure for what should be included, Kafka uses ratings from Kafka Summit
> > and I don't think we have something similar.  As an alternative we could
> > just link the most recent full Pulsar Summit archive.
> >
> > 2. Clean up the header by folding Clients, REST APIs, and Cli into Docs
> > (Clients is already just a deep link to a docs page)
> >
> > 3. Rename Blog to Announcements
> >
> > 4. Remove Community -> Resources as obsoleted by the new Get Started
> >
> > I'm happy to volunteer to draft content for the new Get Started sections.
> >
> >
> >
> > On Tue, Feb 9, 2021 at 3:45 PM Joshua Odmark <joshua.odm...@gmail.com>
> > wrote:
> >
> > > For me this gets into a bigger issue. That issue for me is that right
> > now,
> > > I need to visit half a dozen sites to get the full picture of Pulsar.
> > >
> > > Putting content like this on a separate site and linking to it from
> > Pulsar
> > > doesn’t create the proper journey in my mind.
> > >
> > > I don’t know if it should be necessarily in the blog or not, but I
> think
> > > it makes sense to create an entirely new section of the Pulsar website,
> > > similar to how Kafka’s does it. Take the concept of Resources, but turn
> > it
> > > into a journey and put the content right on the Pulsar website.
> Possibly
> > > get rid of the blog and name it something more precise if the wish was
> to
> > > focus on specific project releases and milestones.
> > >
> > > Part of what is missing is just words on a page for SEO value at the
> end
> > > of the day.
> > >
> > > My two cents would be to build out the Resources section to have unique
> > > content on pulsar.apache.org <http://pulsar.apache.org/> and have it
> > take
> > > a 'Getting Started' approach.
> > >
> > > > On Feb 9, 2021, at 1:13 PM, Jonathan Ellis <jbel...@gmail.com>
> wrote:
> > > >
> > > > I agree that SEO is an important aspect here.
> > > >
> > > > When I google [apache pulsar use cases], here are the top ten, with
> > > actual
> > > > case studies marked with *.  (If I leave out Apache, the results are
> > > > similar but a Confluent article creeps into the top 5.)
> > > >
> > > > 1. kesque.com 7 Reasons We Chose Apache Pulsar
> > > > 2. *InfoQ article on Iterable
> > > > 3. DataBricks Spark Summit session on Pulsar
> > > > 4. *StreamNative blog post on Yahoo! Japan
> > > > 5. StreamNative blog post on Pulsar vs Kafka
> > > > 6. pulsar.apache.org/blog
> > > > 7. pulsar.apache.org/resources
> > > > 8. manning.com introduction to Apache Pulsar in Action
> > > > 9. xenonstack.com The Ultimate Guide to Apache Pulsar
> > > > 10. *medium.com  Why Nutanix Beam went ahead with Apache Pulsar
> > > >
> > > > So 3 of the top 10 are actual case studies.  That's not great.  We
> want
> > > > people looking for proof that Pulsar is ready for mainstream use to
> be
> > > able
> > > > to easily find relevant use cases.
> > > >
> > > > Fortunately, Google already recognizes that the Apache Pulsar web
> site
> > > > should rank highly here, so the easiest way (the only realistic way?)
> > for
> > > > us to fix this is to post them ourselves.
> > > >
> > > >
> > > > On Mon, Feb 8, 2021 at 1:02 PM Devin Bost <devin.b...@gmail.com>
> > wrote:
> > > >
> > > >> Hi Jonathan,
> > > >>
> > > >> Thanks for giving thought to this subject. I think we can all agree
> > that
> > > >> increasing public awareness of the momentum and community strength
> > > behind
> > > >> Pulsar is a common goal among members of the Pulsar community. I'm
> > sure
> > > >> many of us have run into similar challenges with increasing adoption
> > of
> > > >> Pulsar.
> > > >>
> > > >> I personally have had success with my videos on Pulsar, but I found
> > that
> > > >> broadcasting my videos to a wide list of channels was critical to
> > > getting
> > > >> good visibility. (My video where I put the most effort into
> > > broadcasting on
> > > >> numerous channels by leveraging Pulsar’s integration capabilities
> with
> > > >> other technologies was by far my most viewed Pulsar video.)
> > > >>
> > > >> I think at this point the question is more a matter of how to best
> > > >> accomplish increasing visibility of Pulsar in the market.
> > > >>
> > > >> I wonder if we can get some input from an SEO / web marketing expert
> > on
> > > >> this subject.
> > > >>
> > > >> --
> > > >> Devin G. Bost
> > > >>
> > > >> On Mon, Feb 8, 2021, 10:17 AM Jonathan Ellis <jbel...@gmail.com>
> > wrote:
> > > >>
> > > >>> I checked the ASF mail archives to make sure this went through and
> > > >> realized
> > > >>> that somehow gmail stripped all paragraphing from my reply.  Trying
> > > >> again:
> > > >>>
> > > >>> I thank Sijie for the comment on my pull request [1].  I’m
> following
> > up
> > > >>> here because I think this is the kind of discussion best suited for
> > the
> > > >>> mailing list.  As I understand it, Sijie's core objection is,
> > > >>>
> > > >>> “Currently, the community is trying to make the project blog focus
> on
> > > >>> project updates such as releases, milestones, and etc, to keep it
> > stay
> > > >>> focused on the project itself.”
> > > >>>
> > > >>> I’m relatively new to Apache Pulsar, so I’m not sure if this
> > > represents a
> > > >>> formal decision by the PMC, or just “the way we’ve done things.”
> > > Either
> > > >>> way, I hope it's okay to revisit it.
> > > >>>
> > > >>> In my conversations so far with users and potential users of
> Pulsar,
> > I
> > > >> have
> > > >>> found that our biggest weakness is a perceived lack of maturity.
> The
> > > >> best
> > > >>> way to fix this is to get more visibility on the people who are
> > already
> > > >> out
> > > >>> there, successfully using Pulsar to solve interesting problems.
> > > “Heavy”
> > > >>> articles written up at outlets like InfoQ have their place, but so
> do
> > > >>> smaller posts like this one that can be produced quickly for a
> large
> > > >>> variety of use cases.  We need depth *and* breadth.  This will let
> us
> > > >>> establish the perception that Pulsar is for everyone, not just
> > > “experts.”
> > > >>>
> > > >>> Incorporating use cases on Pulsar’s own blog lets us take advantage
> > of
> > > >> one
> > > >>> of our biggest marketing assets.  We want newcomers to get the
> > > impression
> > > >>> as soon as possible that *obviously*, lots of people use Pulsar
> > > >>> successfully. This is also important for attracting new
> contributors
> > as
> > > >>> they see this is something growing and relevant to their interests.
> > If
> > > >>> they have to go digging for that information elsewhere, we’ve
> already
> > > >> lost
> > > >>> the attention span of a significant number of potential users and
> > > >>> contributors.
> > > >>>
> > > >>> What does the rest of the community think about this?
> > > >>>
> > > >>> [1] https://github.com/apache/pulsar/pull/9463
> > > >>>
> > > >>> On Fri, Feb 5, 2021 at 1:06 PM Jonathan Ellis <jbel...@gmail.com>
> > > wrote:
> > > >>>
> > > >>>>
> > > >>>>
> > > >>>>
> > > >>>>
> > > >>>>
> > > >>>>
> > > >>>> *I thank Sijie for the comment on my pull request [1].  I’m
> > following
> > > >> up
> > > >>>> here because I think this is the kind of discussion best suited
> for
> > > the
> > > >>>> mailing list.  As I understand it, Sijie's core objection
> > > >> is,“Currently,
> > > >>>> the community is trying to make the project blog focus on project
> > > >> updates
> > > >>>> such as releases, milestones, and etc, to keep it stay focused on
> > the
> > > >>>> project itself.”I’m relatively new to Apache Pulsar, so I’m not
> sure
> > > if
> > > >>>> this represents a formal decision by the PMC, or just “the way
> we’ve
> > > >> done
> > > >>>> things.”  Either way, I hope it's okay to revisit it.In my
> > > >> conversations
> > > >>> so
> > > >>>> far with users and potential users of Pulsar, I have found that
> our
> > > >>> biggest
> > > >>>> weakness is a perceived lack of maturity. The best way to fix this
> > is
> > > >> to
> > > >>>> get more visibility on the people who are already out there,
> > > >> successfully
> > > >>>> using Pulsar to solve interesting problems.  “Heavy” articles
> > written
> > > >> up
> > > >>> at
> > > >>>> outlets like InfoQ have their place, but so do smaller posts like
> > this
> > > >>> one
> > > >>>> that can be produced quickly for a large variety of use cases.  We
> > > need
> > > >>>> depth *and* breadth.  This will let us establish the perception
> that
> > > >>> Pulsar
> > > >>>> is for everyone, not just “experts.”Incorporating use cases on
> > > Pulsar’s
> > > >>> own
> > > >>>> blog lets us take advantage of one of our biggest marketing
> assets.
> > > We
> > > >>>> want newcomers to get the impression as soon as possible that
> > > >>> *obviously*,
> > > >>>> lots of people use Pulsar successfully. This is also important for
> > > >>>> attracting new contributors as they see this is something growing
> > and
> > > >>>> relevant to their interests.  If they have to go digging for that
> > > >>>> information elsewhere, we’ve already lost the attention span of a
> > > >>>> significant number of potential users and contributors.What does
> the
> > > >> rest
> > > >>>> of the community think about this?[1]
> > > >>>> https://github.com/apache/pulsar/pull/9463
> > > >>>> <https://github.com/apache/pulsar/pull/9463>*
> > > >>>>
> > > >>>> On Wed, Feb 3, 2021 at 5:18 PM Jonathan Ellis <jbel...@gmail.com>
> > > >> wrote:
> > > >>>>
> > > >>>>> Hi all,
> > > >>>>>
> > > >>>>> I'd love to see more content on the Apache Pulsar blog showing
> how
> > > >> much
> > > >>>>> traction this project and community have gotten recently.  To
> that
> > > >> end,
> > > >>>>> I've started collecting quick "five minute interview" use cases
> and
> > > >> I've
> > > >>>>> submitted a PR for the first.  Looking forward to getting more
> > > >> finished
> > > >>> up!
> > > >>>>>
> > > >>>>> --
> > > >>>>> Jonathan Ellis
> > > >>>>> co-founder, http://www.datastax.com
> > > >>>>> @spyced
> > > >>>>>
> > > >>>>
> > > >>>>
> > > >>>> --
> > > >>>> Jonathan Ellis
> > > >>>> co-founder, http://www.datastax.com
> > > >>>> @spyced
> > > >>>>
> > > >>>
> > > >>>
> > > >>> --
> > > >>> Jonathan Ellis
> > > >>> co-founder, http://www.datastax.com
> > > >>> @spyced
> > > >>>
> > > >>
> > > >
> > > >
> > > > --
> > > > Jonathan Ellis
> > > > co-founder, http://www.datastax.com
> > > > @spyced
> > >
> > >
> >
> > --
> > Jonathan Ellis
> > co-founder, http://www.datastax.com
> > @spyced
> >
>


-- 
Jonathan Ellis
co-founder, http://www.datastax.com
@spyced

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