Years ago I started a wisp that grew to over 6000 subs.
Part way through I decided to send out a letter to all the subs on the lowest
tier. (The majority of them were on the lowest tier.)
I said something like: Dear customer, we have decided to eliminate our economy
plan. We have few customers on that plan and we have decided to streamline our
rates.
I calculated that if we lost more than 200 customers by forcing them to change
to a higher plan, it would have been a mistake to do this. We lost about 40.
And some of them came back.
From: Bill Prince
Sent: Sunday, July 12, 2020 10:46 AM
To: af@af.afmug.com
Subject: Re: [AFMUG] is speed the issue, or price?
It's OK. Wendy's is not expected to survive the pandemic.
bp
<part15sbs{at}gmail{dot}com>
On 7/12/2020 9:11 AM, Ken Hohhof wrote:
How many of your customers complain their Internet isn’t fast enough? And of
those, how many are on your highest speed tier? None?
This convinces me the issue isn’t speed, it’s price.
It’s like complaining the hamburgers at Wendy’s are too small, when you
ordered this:
Instead of this:
Or this:
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