That also is what we have found.

I was actually going to say 35% take rate -- but since I've gotten shot down on previous e-mails where I've sent out "crazy" and "ridiculous" statistics, I figured I'd send the higher end of the spectrum :)

On 4/15/20 9:12 AM, Lewis Bergman wrote:
I second the 50% rate. Probably 35% if you have some other competition other than satellite. At either one of those rates, you should have enough neighbor referrals that anything other than a yard sign would be a waste.

On Wed, Apr 15, 2020 at 6:36 AM Matt Hoppes <mattli...@rivervalleyinternet.net <mailto:mattli...@rivervalleyinternet.net>> wrote:

    We see about 50% take rate even when we are the only option.

     > On Apr 15, 2020, at 6:26 AM, Mark Radabaugh <m...@amplex.net
    <mailto:m...@amplex.net>> wrote:
     >
     > I’m thinking around 85%.   Some depends on your market.   We have
a few areas where I think about 5% of the housing is abandoned. Take another 10% that are not interested.  There is an older
    population that just isn’t interested or that their needs are met by
    iPads and cellular.
     >
     > That 85% number seems consistent for us on both wireless and
    fiber routes.
     >
     > Mark
     >
     >> On Apr 15, 2020, at 12:29 AM, Steve Jones
    <thatoneguyst...@gmail.com <mailto:thatoneguyst...@gmail.com>> wrote:
     >>
     >> What percentage of rural customers would you all consider saturated?
     >>
     >> I have access to some new datasets and it disturbing. It's good
    disturbing, but unanticipated.
     >>
     >> May be bad.
     >>
     >> Is there a rural percentage of capture that is considered
    saturated as a standard? 100 percent is what we all want. But there
    are customers who dont want, or simply cannot afford internet
    access. There has to be some numbers out there.
     >>
     >> I doubt government numbers count, since government is dumb.
    Where does a simpleton such as myself go to find out what is
    considered saturated?
     >>
     >> Say I touch 1000 households. What is the percentage of capture
    that marketing is no longer recommended? If I have 500 of them, I'd
    think that's pretty good, maybe even saturated between lack of need,
    want, or ability and offset by whatever percentage per terrain would
    be co sided unservicable. I'd assume my midwest flatlands
    unservicable would be different than Johnny paychecks Arkansas hills
    unservicable.
     >>
     >> These numbers have to be somewhere
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